Dedeman
Template:Short description Script error: No such module "Unsubst". Script error: No such module "Unsubst". Script error: No such module "Infobox".Script error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters". Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (as of July 2023) in the country.[4] Dedeman was established in 1992.
History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]
Financial figures
| Year | Store Count | Employees | Turnover (EUR) |
|---|---|---|---|
| 2023 | 59 | 12,113 | 2.32b |
| 2022 | 58 | 12,245 | 2.23b |
| 2021 | 57 | 11,948 | 2.02b |
| 2020 | 54 | 11,374 | 1.87b |
| 2019 | 50 | 10,769 | 1.72b |
| 2018 | 49 | 10,413 | 1.54b |
| 2017 | 48[14] | 9,818 | 1.36b |
| 2016 | 45[15] | 8,421 | 1.16b |
| 2015 | 40 | 7,656 | 0.96b |
| 2014 | 41 | 7,179 | 0.76b |
| 2013 | 36[16] | 6,489 | 0.60b |
References
<templatestyles src="Reflist/styles.css" />
- ↑ Script error: No such module "citation/CS1".
- ↑ https://www.linkedin.com/company/dedeman Template:Self-published source
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Script error: No such module "citation/CS1".
- ↑ Press releaseDedeman. (in Romanian) Script error: No such module "webarchive".
- ↑ Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014
Script error: No such module "Check for unknown parameters".