dabs.com
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dabs.com was an e-commerce retailer in the United Kingdom. It was one of the UK's largest internet retailers of IT and technology products. From 2006 until its closure in 2016, it was a subsidiary of BT Group.[1]
History
As an independent company
Originally Dabs Press, from 1987 to 1990, and Dabs Direct, it primarily sold its products via advertisements in IT related magazines.[2] dabs.com was founded in Bolton by David Atherton and Bruce Smith[3] in 1987;[2] Dabs is an acronym of the initials of the founders' names. It subsequently grew to employ more than 200 people, with annual revenue of £200m from 5000 transactions daily.
Dabs.com was a shirt sponsor of Fulham FC for the 2003–04 and 2004–05 seasons.[4]
BT takeover
In April 2006, it was announced that BT Group had purchased dabs.com for an estimated £30m and that the business would become a wholly owned subsidiary of BT.[1]
The company's operations in France were subsequently closed at the end of May 2006.[5]
Closure
In April 2016, the dabs.com brand was phased out in favour of the BT Shop brand (for consumers) and BT Business Direct (for business customers).[6][7] This included the closure of the dabs.ie website for the Republic of Ireland and the end of consumer-oriented sales there on the same date.[8]
References
External links
- BT Business Direct (formally dabs4work.com) official website for businesses
- Unified communications provided by BT Business Direct
- dabs4work.ie official website for businesses in Ireland
- dabs.com reviews
- Review of 2010 Dabs.com Live Gadget Show in London
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