Citrovita
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Citrosuco is the largest global producer of orange juice concentrate, with about 45% of the product market in Brazil and 25% in the world. In addition to juice, sales include industrialized orange by-products such as essential oils and animal feed.[1][2] The company is headquartered in Matão, Brazil and is a subsidiary of Votorantim Group, a São Paulo-based industrial conglomerate. Citrosuco has offices in Brazil, the United States, Germany, Japan and Belgium. Its main competitor is the Brazilian firm Cutrale.
On May 17, 2010, Citrosuco/Fischer and Citrovita announced that they would merge under the Citrovita banner.[3] In December 2011, Brazilian authorities approved the merger.[4]
History
Citrosuco was created in 1963 by Pasco Packing Company, Eckes, and Fischer Group. By 1969, Fischer Group acquired Pasco’s shares, and in 1992 acquired Eckes’ shares in the business.[5]
Citrovita was founded in 1989 as one of the business units of the Votorantim Group. It began its activities with a production unit in Catanduva in the state of São Paulo and on its own orange grove in Itapetininga.
References
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