Bruce Friedrich

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Bruce Gregory Friedrich[1] (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI),[2] a Y Combinator funded non-profit that promotes plant-based and cell-cultured alternatives to animal products.[3][4] He is also a co-founder of the alternative protein venture capital firm New Crop Capital.[5] Friedrich previously worked for PETA and Farm Sanctuary.

Early life and education

Friedrich was born in West Lafayette, Indiana on August 7, 1969.[6] In 1987, he graduated from Norman High School in Norman, Oklahoma.[7] In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion.[6][8] He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif.[9]

Career

Friedrich served as Director of Policy for four years at Farm Sanctuary.[10] Prior to that, he worked at PETA for 15 years. As Head of Public Campaigns, he led many of the organization's highest-profile campaigns,[11] including one from the early 2000s when PETA asked the Green Bay Packers football team to change its name, which had originated from a defunct meat packing plant in the Green Bay area.[12][13]

Friedrich worked with senior leaders at Mercy For Animals to launch The Good Food Institute (GFI) with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products.[14][11] In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021.[15][16]

Friedrich is a co-founder of New Crop Capital; a venture capital firm for funding the development of alternative proteins.[5]

Friedrich is a TED fellow.[9] In 2019, he gave a TED Talk that has since been viewed more than 2.3 million times and translated into more than 30 languages, in which he argued that plant-based and cultivated meat have the potential to transform the global meat industry, prevent climate change, mitigate pandemic risk, and decrease the prevalence of antibiotic resistant pathogens.[17]

Philanthropy

As an effective altruism advocate,[18] Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities.[19]

Personal life

Friedrich is Christian and has been vegan since 1987.[20] He is married to Alka Chandna,[21] who works for PETA.[11]

Works

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See also

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References

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External links

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