Breath Savers

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Template:Short description Script error: No such module "Infobox".Script error: No such module "Check for unknown parameters". Breath Savers is a brand of mint manufactured by the Hershey Company.

History

Breath Savers were introduced in 1973 by the Life Savers Company, a division of E.R. Squibb, in limited areas, and were originally sugared. The brand became a national brand in 1978 when it replaced sugar with saccharin and became sugar-free from then on. Nabisco acquired the Life Savers Company from E.R. Squibb in 1981.[1] In 2000, after its merger with Kraft Foods, Nabisco sold its gum and breath mint business to Hershey.[2]

Product and packaging

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File:Breathsaversorbit2.png
Unopened rolls of Breath Savers shown orbiting 90377 Sedna

As the name and design suggests, Breath Savers are modeled after Life Savers, beveled at the outer edges and having a shallow depression in the center, on both sides. Each Breath Saver is counterembossed on one side with the legend "BREATH SAVER" in raised letters about 0.3 mm high in a circular pattern around the center. They are packaged in three ways:

  • A cylindrical roll, with 12 mints in each roll.
  • In a disc-shaped plastic container sold as "Breath Savers 3 Hour Mints".
  • In an oblong container, sold as "Breath Savers Protect". This is a deposit mint made of 99% xylitol.

Ingredients

The main ingredient found in Breath Savers is sorbitol, a sugar alcohol containing one-third the calories of sugar and which is 60 percent the sweetness of sugar.[3] In addition to sorbitol, Breath Savers also contains small amounts of aspartame and natural flavors.[4]

Breath Savers have also begun advertising some of their mints to contain sodium bicarbonate, an alkaline salt used in many personal hygiene products as a mechanical cleanser on the teeth and gums. It also neutralizes the production of acid in the mouth, and acts as an antiseptic to help prevent infections.[5][6]

See also

References

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External links

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