Beggin' Strips

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Template:Short description Template:Infobox brand Beggin’ Strips is a brand of pet food and pet snack manufactured by Nestlé Purina PetCare.[1] The product was first manufactured by Ralston Purina.[1] The product's tagline is "Dogs Don't Know It's Not Bacon," which appeared in U.S. television commercials in the 1990s.[2]Template:Dead link The product is manufactured to resemble bacon strips.[3]

History

Beggin' Strips were first sold in 1989. Nestlé Purina started off by selling this product in North America.[4]

Nutrition

File:Beggin’ Strip 2.jpg
A Beggin' Strips treat

Purina Beggin' Strips contain some bacon and include other ingredients such as sodium nitrite and BHA as preservatives[5] and corn gluten meal, wheat flour, ground yellow corn, water, sugar, glycerin, soybean meal, hydrogenated starch hydrolysate, phosphoric acid, sorbic acid, natural and artificial smoke flavors. The product comes in a variety of flavors.[6]

Marketing

The trademark bag for the product features a cartoon dog licking his chops while awaiting a treat. Drawn up in 1994, the dog was named "Hamlet." Hamlet was chosen to appear in Nestlé Purina's advertising for Beggin' Strips, and to represent the product.[7]

Purina holds an annual pet parade around the time of Mardi Gras. The Parade, originally sponsored by Purina Beggin’ Strips, and now a general Purina event, is held every year in Soulard, a historic French neighborhood in St. Louis, Missouri with over 5,000 pets and their owners in attendance.[8][9] St. Louis' Waterloo Courier also covered the Beggin' Strips Stupid Dog Contest on July 4, 1999. In prior years, the contest offered multiple monetary prizes, the grand prize being a $5,000 supply of Beggin' Strips per year and a trip to see the Late Show with David Letterman in New York.[10]

References

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Further reading

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External links

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