Barbie Shanghai
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Construction
Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture led the design including the exterior, interior, fixtures and furnishings.
Services
Script error: No such module "Unsubst". Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.
References
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External links
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- Pages with script errors
- Barbie
- Buildings and structures in Shanghai
- Companies based in Shanghai
- Defunct retail companies of China
- Mattel
- Retail companies disestablished in 2011
- Retail companies established in 2009
- Chinese companies disestablished in 2011
- Chinese companies established in 2009
- 2009 establishments in Shanghai