Appy Entertainment
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Company information
Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.[3]
Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.[4]
Appy released a number of apps with over 20 million downloads.
In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.[5]
Product pricing
While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.[6]
References
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