Antiphrasis
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Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is.[1]
Some authors treat and use antiphrasis just as irony, euphemism or litotes.[2]
When the antiphrasal use is very common, the word can become an auto-antonym,[3] having opposite meanings depending on context. For example, Spanish Script error: No such module "Lang".[4] originally meant "fortunate, blissful" as in Script error: No such module "Lang"., "fortunate land", but it acquired the ironic and colloquial meaning of "infortunate, bothersome" as in Script error: No such module "Lang"., "Damned flies!".
Etymology
Antiphrasis is a Greek word which means 'opposite words'.[5][6]
Antiphrasis as euphemism
Some euphemisms are antiphrasis, such as "Eumenides" 'the gracious ones' to mean the Erinyes, deities of vengeance.
Examples
- "Take your time, we've got all day", meaning "hurry up, we don't have all day".
- "Tell me about it", in the sense of "don't bother, I already know".
- "Great!", an exclamation uttered when something unpleasant had happened or is about to happen.