Amser Te
Template:Use dmy dates Template:Infobox television Amser Te is a Welsh language regional TV magazine programme produced by TWW for ten years, from 1958–1968. Amser Te means 'Tea Time' in English.[1]
Content
The format was a general interest magazine programme, which featured a regular cookery item as a tail-end, hosted by Myfanwy Howell. The first show aired in January 1958.[2] Directed to female viewers, the show turned into "an instant hit" in Wales, according to the scholar Jamie Medhurst.[3]
Reception
Gwilym Roberts of Liverpool Daily Post praised Howell for "keeping all fidgets and fussiness from the viewer". Roberts continued, "She is outwardly calmness personified; she chats away in such a homely fashion that she could well be on an informal picnic but not before the all-seeing eyes of the cameras, and this reassuring style must be of the great possible help to her 'items,' the large majority of them without any previous television experience."[2] The scholar Jamie Medhurst said, "The programme was a mix of studio-based and filmed items, and Howell's homely style of presenting endeared the audience to her."[3] Many surviving recordings of the show are today kept in the archives of the National Library of Wales.
References
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