Alex the Dog
Template:Short description Template:Use dmy dates Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for unknown parameters". Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie.[1] At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show. He inspired a series of toys, posters, cologne, shampoo and hand lotion.[2] Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".[3]
Commercials
Peter Blum, the archivist for Stroh's, describes Alex's most famous commercial:
Background
The dog who portrayed Alex was Banjo, who was part Golden Retriever and Irish Setter. He was found by a trainer at an animal shelter.[2] Alex served as the Stroh's dog from around 1984 until 1989 when the creators of the Alex the Dog commercials, Lowe Marschalk, lost the contract with Stroh's. Comedian Brian Regan served as Alex's campaign manager during Alex's Presidential campaign. Banjo died of cancer a few years after the advertising campaign ended.[2]
See also
References
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- ↑ Carolyn Smagalski. Beer Dogs and Party Animals, bellaonline.com, Accessed 5 March 08
- ↑ a b c Alex, the Stroh's dog, TVacres.com, Accessed 5 March 2008
- ↑ Script error: No such module "citation/CS1".
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- Pages with script errors
- American television commercials
- Mascots introduced in 1984
- 1980s television commercials
- Advertising campaigns
- Individual dogs in the United States
- Dog mascots
- Real-life animal mascots
- Beer mascots
- Male characters in advertising
- Merchandise and advertising characters introduced in 1984