Admiral Sportswear

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Template:Short description Template:EngvarB Template:Use dmy dates Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for unknown parameters". Admiral is an English sportswear brand, with a manufacturing emphasis on clothing for association football. Founded in 1914 in Leicester, Admiral is one of the oldest sports brands in the UK and was originally an undergarment brand but switched to the manufacture of apparel for sports that have included cricket, cycling and athletics, as well as football. The Admiral logo was formally registered with the trademark office on 6 September 1922. The company reached the peak of its success in the 1970s, 1980s and early 1990s through a series of football team sponsorships.

Some of the teams most notably sponsored by Admiral were the England national team, Leeds United, Manchester United, Wolverhampton Wanderers, Kerala Blasters and some teams of the now-defunct NASL.[1]

The Admiral brand was brought back to life by a Manchester firm established by a local entrepreneur,[2] "Admiral Sportswear Ltd.", which in 2011 acquired rights to manufacture and market footwear, clothing and accessories.[3]

History

Beginning

File:Cook hurst female workers.jpg
Female workers of the Cook & Hurst factory, photographed c. 1914

"Cook & Hurst Ltd.", a Leicester-based manufacturing company of underwear established by Christopher Cook and Harold Hurst in Wigston in 1908, created the 'Admiral' trademark in 1914 to brand their products. When England won the World Cup in 1966, Bert Patrick, the owner of Cook & Hurst Ltd, commenced manufacturing and marketing football kits.[4] The kits sales were aimed at the juvenile market and through selling connections in the sports retail trade. Bert Patrick believed that the advent of coloured television would enable him to persuade football clubs to accept personalised kits which his designers would produce and then register them under the Design Copyright Act. There was stiff opposition to his ideas from all sections of the public.

1970s: Leeds and England

Through its connection with Leeds United, Admiral pioneered the introduction and development of the replica kit market in the UK.[5] In the 1973–74 season, Leeds United wore the first visibly branded kit in the English top flight.[6]

Realising the potential of the replica kit market, Admiral brokered a deal with the Football Association in 1974 to produce the first commercially available England shirt that featured a sportswear manufacturers logo. They agreed a five-year contract for a starting payment of £15,000 a year or a 10 per cent royalty.

1970s: Other clubs

Admiral signed up other big clubs alongside Leeds United, such as Manchester United,[7] Coventry City, Portsmouth, Tottenham Hotspur, Southampton, and West Ham. It also developed outside England, signing sides Aberdeen, Dundee and Motherwell in Scotland, Yugoslavian club Red Star Belgrade, Bundesliga outfit Eintracht Frankfurt, the Italian clubs Bologna and Monza, the Swiss club Servette, Swedish club Malmö, and the Indian club Kerala Blasters, in addition to the national teams of Belgium, Saudi Arabia and Wales. Admiral also produced kits for many of the NASL teams during the late 1970s and early 1980s, and had a replica licensing deal with some clubs, and for two seasons produced the uniforms for every team in the MISL.

1980s: Decline and rebirth

File:Admiral england shirt.jpg
A signed Admiral England jersey exhibited in Spain. This model was worn from 1980 to 1983[8]

Admiral began the decade with the launch of a new England kit in 1980,[8][9] the first new kit in nearly 6 years. This kit was first worn in a 3–1 win over Argentina at Wembley Stadium on 13 May, and lasted until 1983.[10] However, the 1980s marked a period of decline for the Admiral brand, as it began to lose the contracts with the major clubs to domestic rival Umbro and new international entrant Adidas.

Even though Admiral still held the England kit contract, one of the most valuable in the worldScript error: No such module "Unsubst"., the company was declared bankrupt in 1982. The brand reappeared on the market for the 1983–84 season producing the same double pinstripe design for both Leicester City and Notts County. Towards the end of the 1980s Bradford City, Cardiff City, Crystal Palace, Hull City, Swansea City and Wrexham were added to the Admiral roster.

1990s

Admiral entered the 1990s well placed to build upon its widespread recognition and continued to supply clubs including Dynamo Kyiv, Southampton, Middlesbrough, Bradford City, Charlton Athletic, Wimbledon, Hearts, Motherwell, Rangers, Partizan Belgrade and many more. In 1992 after Leeds United had won the last Football League division One title before the advent of the Premier League they negotiated a deal to make their kits for the following season.

After a period of relative inactivity during the mid-1990s, the Admiral trademark was acquired by Hay & Robertson plc in 1997, and ownership was transferred to International Brand Licensing plc in a demerger in 2002.

2000

In 2000, Admiral entered the world of cricket and was the official kit supplier to the England cricket team until 2008 (the sponsorship was then taken over by Adidas). By 2001, it had also become the kit supplier to the West Indies and South Africa cricket teams as well as supplying the Canadian team for the 2003 Cricket World Cup held in South Africa. However, Admiral kept its connection with English football by sponsoring Leeds United until the end of the 2007–08 season.

2010

In the 2010s, Admiral continues to sponsor a number of football teams around the world.[2][11]

In 2011, Admiral Sportswear Limited acquired the rights of the Admiral trademark for most of Europe, the Middle East and North Africa, with the intention of revitalizing the heritage sports brand.[3][12][13]

In 2016, Wimbledon won promotion to EFL League One[14] wearing Admiral. This is the highest position the club has held in the football league. In Italy Cisalfa Sport have the exclusive licence to retail Admiral Performance and Essentials.

As part of the regeneration project Admiral started to work and collaborate with different design partners.[15] The first of these was with Represent,[16] shown at the 2019 Milan Fashion Week[17]

2020

In September 2020, the "Admiral Sporting Goods Co." line was launched. The line, that took inspiration from pre-1966 sportswear, was composed of t-shirts, hoodies, and accessories.[18] the projects first collaboration was with Acme Whistles the inventors of the first ever pea whistle.

Also that year, the company together with Wellgosh made a special common release.[19][20] In the same year Admiral released a special project with The Jam and The Style Council.

In 2022 Admiral entered into a long-term partnership with ProDirect Sport, becoming the exclusive supplier of cricket and football teamwear throughout the UK and Ireland.[21] Following, the deal Admiral launched a teamwear deal with Walthamstow FC and William Morris Gallery.[22] The shirt was widely regarded as one of the best kit launches of the year and eventually won the D&AD Wood Pencil for Printed Graphics [23]

Following the success of multiple Music partnerships Admiral and Bob Marley launched a special release in connection with the Bob Marley: One Love reissuing the iconic tracksuit worn during the Battersea Park football matches.

To celebrate the 50th Anniversary of Admiral inventing the replica football shirt a limited edition book was produced by publisher Halcyon Publishing. The book launch was hosted in London with panelist Hayley McQueen hosting the event. The book received widely positive reviews from The Guardian, Hypebeast, FourFourTwo among others.[24]

Sponsorships

Admiral currently provides kit uniforms for the following teams:

Association football

National teams

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}} (From 2025)

| alias = Sint Maarten | flag alias = Flag of Sint Maarten.svg | size = | name = | altlink = national football team

}}

Leagues

Club teams

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Players

Cricket

Golf

Volley Ball

Tennis

Music and Showbitz

Former sponsorships

National teams

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| size = | name = | altlink = national football team | variant =

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}}

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}}

| alias = Belgium | flag alias = Flag of Belgium (civil).svg | flag alias-government = Government Ensign of Belgium.svg | flag alias-state = Flag of Belgium.svg | flag alias-1830 = Flag of Belgium (1830).svg | flag alias-1858 = Royal ensign of Belgium (1858).svg | flag alias-army = Flag of the Belgian Land Component.svg | link alias-army = Belgian Land Component | flag alias-naval = Naval Ensign of Belgium.svg | link alias-naval = Belgian Navy | flag alias-air force = Air Force Ensign of Belgium.svg | link alias-air force = Belgian Air Component | flag alias-navy = Naval Ensign of Belgium.svg | link alias-navy = Belgian Navy | size = | name = | altlink = national football team | variant =

}}

| alias = England | flag alias = Flag of England.svg | flag alias-naval = English White Ensign 1620.svg | link alias-naval = Royal Navy | flag alias-navy = English White Ensign 1620.svg | link alias-navy = Royal Navy | link alias-cricket = England cricket team | empty = England Saxons | size = | name = | variant = | altlink = national football team | altvar = football

}} (1974–84)

| alias = Gibraltar | flag alias = Flag of Gibraltar.svg | flag alias-ensign = Government Ensign of Gibraltar.svg | flag alias-ensign1875 = Government Ensign of Gibraltar (1875–1921).svg | flag alias-ensign1921 = Government Ensign of Gibraltar (1921–1939).svg | flag alias-ensign1939 = Government Ensign of Gibraltar (1939–1999).svg | flag alias-civil = Civil Ensign of Gibraltar.svg | flag alias-governor = Flag of the Governor of Gibraltar.svg | flag alias-governor1875 = Flag of the Governor of Gibraltar (1875–1939).svg | flag alias-governor1939 = Flag of the Governor of Gibraltar (1939–1982).svg | flag alias-governor1982 = Flag of the Governor of Gibraltar (1982–1999).svg | size = | name = | altlink = national football team | variant =

}}

| alias = Grenada | flag alias = Flag of Grenada.svg | flag alias-1875 = Flag of Grenada (1875–1903).svg | flag alias-1903 = Flag of Grenada (1903–1967).svg | flag alias-1967 = Flag of Grenada (1967-1974).svg | flag alias-civil = Civil Ensign of Grenada.svg | flag alias-naval = Naval Ensign of Grenada.svg | link alias-naval = Coast Guard of Grenada | flag alias-navy = Naval Ensign of Grenada.svg | link alias-navy = Coast Guard of Grenada | size = | name = | altlink = national football team | variant =

}}

| alias = Guyana | flag alias = Flag of Guyana.svg | flag alias-1966 = Flag of Guyana (2004).png | flag alias-naval = Naval ensign of Guyana.svg | link alias-naval = Guyana Defence Force|Guyanese Coast Guard | link alias-military = Guyana Defence Force | flag alias-military = Flag of the Guyana Defence Force.svg | flag alias-navy = Naval ensign of Guyana.svg | link alias-navy = Guyana Defence Force|Guyanese Coast Guard | size = | name = | altlink = national football team | variant =

}}

| alias = Malawi | flag alias = Flag of Malawi.svg | flag alias-2010 = Flag of Malawi (2010–2012).svg | link alias-army = Malawian Defence Force|Malawi Army | size = | name = | altlink = national football team | variant =

}}

| alias = Montserrat | flag alias = Flag of Montserrat.svg | flag alias-1909 = Flag of Montserrat (1909–1960).svg | flag alias-1960 = Flag of Montserrat (1960–1999).svg | size = | name = | altlink = national football team | variant =

}}

| alias = North Korea | flag alias = Flag of North Korea.svg | flag alias-1948 = Flag of North Korea (1948–1992).svg | flag alias-naval = Naval Ensign of North Korea.svg | link alias-naval = Korean People's Navy | flag alias-army = Flag of the Korean People's Army Ground Force (2023-).svg | link alias-army = Korean People's Army Ground Force | flag alias-navy = Flag of the Korean People's Army Navy (Obverse).svg | link alias-navy = Korean People's Navy | flag alias-military = Flag of the General Staff of the Korean People's Army (Normal).svg | link alias-military = Korean People's Army | flag alias-air force = Flag of the Korean People's Army Air and Anti-Air Force (Obverse).svg | link alias-air force = Korean People's Army Air Force | flag alias-strategic force = Flag of the Korean People's Army Strategic Force.svg | link alias-strategic force = Korean People's Army Strategic Force | flag alias-special forces = Flag of the Korean People's Army Special Operation Force.svg | link alias-special forces = Korean People's Army Special Operation Force | flag alias-special bureau = Flag of the Missile General Bureau (North Korea).svg | link alias-special bureau = Missile General Bureau | size = | name = | altlink = national football team | altvar = football | variant =

}}

| alias = Poland | flag alias = Flag of Poland.svg | flag alias-state = Flag of Poland (with coat of arms).svg | flag alias-1815 = Flag of the Congress of Poland.svg | flag alias-1919 = Flag of Poland (1919-1928).svg | flag alias-1928 = Flag of Poland (1928–1980).svg | flag alias-1955 = Flag of Poland (with coat of arms, 1955-1980).svg | flag alias-1980 = Flag of Poland (with coat of arms, 1980-1990).svg | flag alias-1990 = Flag of Poland (with coat of arms).svg | flag alias-naval = PL navy flag IIIRP.svg | border-naval = | flag alias-naval-1919 = Naval Ensign of IIRP v1.svg | border-naval-1919 = | flag alias-naval-1946 = Naval Ensign of PRL v1.svg | border-naval-1946 = | flag alias-naval-auxiliary = Flaga pomocniczych jednostek pływających Polskiej Marynarki Wojennej.svg | flag alias-naval-auxiliary-1955 = POL Bandera pjp PRL v1.svg | link alias-naval = Polish Navy | flag alias-navy = Naval Ensign of Poland.svg | border-navy = | link alias-navy = Polish Navy | flag alias-marines = Flag of the Polish Land Forces.svg | border-marines = | link alias-marines = Polish 7th Coastal Defense Brigade | flag alias-air force = Flag of the Polish Air Force.svg | border-air force = | link alias-air force = Polish Air Force | flag alias-army = Flag of the Polish Land Forces.svg | border-army = | link alias-army = Polish Land Forces | size = | size flag alias-naval = 25px | size flag alias-naval-1919 = 25px | size flag alias-naval-1946 = 25px | size flag alias-air force = 25px | name = | altlink = national football team | variant =

}}

| alias = San Marino | flag alias = Flag of San Marino.svg | flag alias-1465 = Old Flag of San Marino.svg | flag alias-1862 = Flag of San Marino (1862–2011).svg | flag alias-civil = Flag of San Marino (civil).svg | link alias-army = Sammarinese Armed Forces | size = | name = | altlink = national football team | variant =

}}

| alias = Saudi Arabia | flag alias = Flag of Saudi Arabia.svg | flag alias-1744 = Flag of the First Saudi State.svg | flag alias-1822 = Flag of the First Saudi State.svg | flag alias-1902 = Flag of the Second Saudi State.svg | flag alias-1921 = Flag of Nejd (1921).svg | flag alias-1926 = Flag of Nejd (1926).svg | flag alias-1932 = Flag of Saudi Arabia (1932–1934).svg | flag alias-1934 = Flag of Saudi Arabia (1934–1938).svg | flag alias-1938 = Flag of Saudi Arabia (1938–1973).svg | flag alias-naval = Naval Ensign of Saudi Arabia.svg | link alias-naval = Royal Saudi Navy | flag alias-navy = Naval base flag of the Royal Saudi Navy.svg | link alias-navy = Royal Saudi Navy | flag alias-army = Flag of the Royal Saudi Land Forces.svg | link alias-army = Saudi Arabian Army | flag alias-military = Saudi Armed Forces Flag.svg | link alias-military = Armed Forces of Saudi Arabia | flag alias-air force = Ensign of the Royal Saudi Air Force.svg | link alias-air force = Royal Saudi Air Force | size = | name = | altlink = national football team | variant =

}}

| alias = Singapore | flag alias = Flag of Singapore.svg | flag alias-state = State Marine Ensign of Singapore.svg | flag alias-colonial = Flag of Singapore in the Straits Settlements.svg | flag alias-colonial-1946 = Flag of Singapore (1946–1952).svg | flag alias-colonial-1952 = Flag of Singapore (1952–1959).svg | flag alias-civil = Civil Ensign of Singapore.svg | flag alias-military = SAFinfoboxflag.png | link alias-military = Singapore Armed Forces | flag alias-army = SingaporeArmyinfoboxflag.png | link alias-army = Singapore Army | flag alias-naval = Naval Ensign of Singapore.svg | link alias-naval = Republic of Singapore Navy | flag alias-air force = RSAFinfoboxflag.png | link alias-air force = Republic of Singapore Air Force | flag alias-navy = Naval Ensign of Singapore.svg | link alias-navy = Republic of Singapore Navy | size = | name = | altlink = national football team | variant =

}}

| alias = South Africa | flag alias = Flag of South Africa.svg | flag alias-1795 = Flag of Great Britain (1707–1800).svg | flag alias-1801 = Flag of the United Kingdom.svg | flag alias-1857 = Flag of Transvaal.svg | flag alias-1875 = Flag of the Natal Colony (1875–1910).svg | flag alias-1876 = Flag of the Cape Colony 1876-1910.svg | flag alias-1902 = Flag of Orange River Colony.svg | flag alias-1910 = South Africa Flag 1910-1912.svg | flag alias-1912 = Red Ensign of South Africa (1912-1951).svg | flag alias-1928 = Flag of South Africa (1928–1982).svg | flag alias-1982 = Flag of South Africa (1982–1994).svg | flag alias-naval = Naval Ensign of South Africa.svg | flag alias-naval-1922 = Naval ensign of the United Kingdom.svg | flag alias-naval-1946 = Naval Ensign of South Africa (1946-1951).svg | flag alias-naval-1951 = Naval Ensign of South Africa (1951-1952).svg | flag alias-naval-1952 = Naval Ensign of South Africa (1952-1981).svg | flag alias-naval-1981 = Naval Ensign of South Africa (1981-1994).svg | flag alias-marines=Naval Ensign of South Africa.svg | link alias-marines=South African Maritime Reaction Squadron | link alias-naval = South African Navy | flag alias-air force = Ensign of the South African Air Force.svg | flag alias-air force-1940 = Ensign of the South African Air Force 1940-1951.svg | flag alias-air force-1951 = Ensign of the South African Air Force 1951-1958.svg | flag alias-air force-1958 = Ensign of the South African Air Force (1958-1967, 1970-1981).svg | flag alias-air force-1967 = Ensign of the South African Air Force 1967-1970.svg | flag alias-air force-1981 = Ensign of the South African Air Force 1981-1982.svg | flag alias-air force-1982 = Ensign of the South African Air Force (1982-1994).svg | flag alias-air force-1994 = Ensign of the South African Air Force 1994-2003.svg | link alias-air force = South African Air Force | flag alias-army = Flag of the South African Army.svg | flag alias-army-1951 = Flag of the South African Army (1951–1966).png | flag alias-army-1966 = Flag of the South African Army (1966–1973).png | flag alias-army-1973 = Flag of the South African Army (1973–1994).svg | flag alias-army-1981 = Ensign of the South African Defence Force (1981-1994).svg | flag alias-army-1994 = Flag of the South African Army (1994–2002).svg | flag alias-army-2002 = Flag of the South African Army (2002–2003).svg | link alias-army = South African Army | flag alias-military = Flag of the South African National Defence Force.svg | link alias-military = South African National Defence Force | flag alias-navy = Naval Ensign of South Africa.svg | link alias-navy = South African Navy | link alias-football = South Africa national soccer team | size = | name = | altlink = national football team | altvar = football | variant =

}}

| alias = United Arab Emirates | flag alias = Flag of the United Arab Emirates.svg | flag alias-civil = Civil Ensign of the United Arab Emirates.svg | link alias-naval = United Arab Emirates Navy | flag alias-air force = Flag of the United Arab Emirates Air Force.svg | link alias-air force = United Arab Emirates Air Force | flag alias-army = Flag of the UAE Army.svg | link alias-army = United Arab Emirates Army | flag alias-military = Flag of the UAE Armed Forces.svg | link alias-military = United Arab Emirates Armed Forces | flag alias-navy = Flag of the United Arab Emirates Navy.png | link alias-navy = United Arab Emirates Navy | size = | name = | altlink = national football team | variant =

}}

| alias = United States Virgin Islands | shortname alias = U.S. Virgin Islands | flag alias = Flag of the United States Virgin Islands.svg | link alias-football = United States Virgin Islands national soccer team | name alias-basketball = Virgin Islands | link alias-basketball = Virgin Islands national basketball team | link alias-cricket = United States Virgin Islands national cricket team | link alias-softball = United States Virgin Islands national softball team | size = | name = | altlink = national football team | altvar = football

}}

| alias = Uzbekistan | flag alias = Flag of Uzbekistan.svg | flag alias-military=Uzbekistan Armed Forces (Latin script).svg | link alias-military=Armed Forces of the Republic of Uzbekistan | flag alias-naval = Naval flag of Uzbekistan.svg | link alias-naval = Uzbek River Force | flag alias-army = Uzbekistan Armed Forces (Latin script).svg | link alias-army = Uzbek Ground Forces | flag alias-air force= Uzbekistan Armed Forces (Latin script).svg | link alias-air force=Uzbekistan Air and Air Defence Forces | flag alias-navy = Naval flag of Uzbekistan.svg | link alias-navy = Uzbek River Force | size = | name = | altlink = national football team | variant =

}}

| alias = Wales | flag alias = Flag of Wales (1959–present).svg | flag alias-1807 = Flag of Wales (1807–1953).svg | flag alias-1953 = Flag of Wales (1953–1959).svg | flag alias-1959 = Flag of Wales (1959).svg | size = | name = | variant = | altlink = national football team

}}

| alias = Zambia | flag alias = Flag of Zambia.svg | flag alias-1964 = Flag of Zambia (1964–1996).svg | flag alias-1996 = Flag of Zambia (Pantone).svg | flag alias-2000 = Flag of Zambia (WFB 2000).jpg | flag alias-2004 = Flag of Zambia (WFB 2004).gif | flag alias-air force=Air Force Ensign of Zambia.svg | link alias-air force=Zambian Air Force | link alias-army = Zambian Army | size = | name = | altlink = national football team | variant =

}}

Club teams

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Basketball

Darts

Cycling

Cricket

F1

Golf

Kabaddi

References

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  1. ↑ a b c d Publicidad retro: el estilo Admiral Por Eugenio Palopoli on Arte y Sport, 24 Jul 2012
  2. ↑ a b Admiral Sportswear to launch retro leisure range on The Manchester Evening News, 14 Feb 2012
  3. ↑ a b Cite error: Script error: No such module "Namespace detect".Script error: No such module "Namespace detect".
  4. ↑ Script error: No such module "citation/CS1".
  5. ↑ Script error: No such module "citation/CS1".
  6. ↑ Meet the man who created the replica football shirt market by Theo Merz on The Telegraph, 17 June 2014
  7. ↑ History on Admiral website
  8. ↑ a b Admiral 1980-83 England home
  9. ↑ England's home uniform 1980-83 on England Football Online
  10. ↑ England national team 1980-83 on Historical Football Kits
  11. ↑ Script error: No such module "citation/CS1".
  12. ↑ "Revitalizing Admiral - The Story So Far" Template:Webarchive. The official Admiral Sportswear website. Retrieved 13 October 2017.
  13. ↑ Script error: No such module "citation/CS1".
  14. ↑ How AFC Wimbledon won promotion on BBC, 30 May 2016
  15. ↑ Script error: No such module "citation/CS1".
  16. ↑ Represent
  17. ↑ Represent Links up with Admiral for a Vintage Styled Football Capsule by Sam Cole on Complex UK, Nov 15, 2018
  18. ↑ Introducing... Admiral Sporting Goods by Mark Smith on Proper, 6 Sep 2020
  19. ↑ Script error: No such module "citation/CS1".
  20. ↑ Script error: No such module "citation/CS1".
  21. ↑ Script error: No such module "citation/CS1".
  22. ↑ Script error: No such module "citation/CS1".
  23. ↑ Script error: No such module "citation/CS1".
  24. ↑ Script error: No such module "citation/CS1".
  25. ↑ Gremio SD uniforms on Admiral website (21 Oct 2020)
  26. ↑ Admiral partners with AC Miracle Hill, 21 Dec 2018
  27. ↑ Admiral on Milwaukee Torrent, 25 Jan 2018
  28. ↑ New sections launched on USA Cricket, 20 Jun 2018
  29. ↑ Script error: No such module "citation/CS1".
  30. ↑ Script error: No such module "citation/CS1".
  31. ↑ Script error: No such module "citation/CS1".
  32. ↑ Script error: No such module "citation/CS1".
  33. ↑ Script error: No such module "citation/CS1".
  34. ↑ Script error: No such module "citation/CS1".
  35. ↑ The Resurrection of Khorramshahr (1357)
  36. ↑ Script error: No such module "citation/CS1".
  37. ↑ Script error: No such module "citation/CS1".

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External links

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