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'''El Pollo Loco''' ([[Spanish language|Spanish]] for "The Crazy Chicken") is the name of three independent [[restaurant chain]]s that specialize in [[Mexican cuisine|Mexican]]-style grilled [[chicken as food|chicken]]. The Mexican and American companies were founded by Juan Francisco Ochoa<ref>{{cite web |title=Our Story |url=https://palenquegrill.com/story/#:~:text=Juan%20Francisco%20%E2%80%9CDon%20Pancho%E2%80%9D%20Ochoa,North%20Pacific%20Coast%20of%20Mexico. |website=Palenque Grill |access-date=29 April 2024}}</ref> while the Filipino company began as a franchisee of the American company in 1991 that later broke free of its contract and was allowed to retain its trademarks within the Philippines in 2016.<ref name="interaksyon-2016jul08">{{cite news |url=http://interaksyon.com/business/130100/cocktales--el-pollo-loco-breaks-away-from-us-parent-over-trademark-issue |title=Cocktales: El Pollo Loco breaks away from US parent over trademark issue |website=[[InterAksyon]] |date=July 8, 2016 |first=Victor C. |last=Agustin |archive-url=https://web.archive.org/web/20160917085925/http://interaksyon.com/business/130100/cocktales--el-pollo-loco-breaks-away-from-us-parent-over-trademark-issue |archive-date=2016-09-17 |url-status=dead}}</ref>
'''El Pollo Loco''' ([[Spanish language|Spanish]] for "The Crazy Chicken") is the name of three independent [[restaurant chain]]s that specialize in [[Mexican cuisine|Mexican]]-style grilled [[chicken as food|chicken]]. The Mexican and American companies were founded by Juan Francisco Ochoa<ref>{{cite web |title=Our Story |url=https://palenquegrill.com/story/#:~:text=Juan%20Francisco%20%E2%80%9CDon%20Pancho%E2%80%9D%20Ochoa,North%20Pacific%20Coast%20of%20Mexico. |website=Palenque Grill |access-date=29 April 2024}}</ref> while the Filipino company began as a franchisee of the American company in 1991 that later broke free of its contract and was allowed to retain its trademarks within the Philippines in 2016.<ref name="interaksyon-2016jul08">{{cite news |url=http://interaksyon.com/business/130100/cocktales--el-pollo-loco-breaks-away-from-us-parent-over-trademark-issue |title=Cocktales: El Pollo Loco breaks away from US parent over trademark issue |website=[[InterAksyon]] |date=July 8, 2016 |first=Victor C. |last=Agustin |archive-url=https://web.archive.org/web/20160917085925/http://interaksyon.com/business/130100/cocktales--el-pollo-loco-breaks-away-from-us-parent-over-trademark-issue |archive-date=2016-09-17 |url-status=dead}}</ref>


Ochoa established the first El Pollo Loco restaurant in [[Guasave]], [[Sinaloa]], Mexico in 1974.<ref name="eumc-2015mar09">{{cite news |url=http://archivo.eluniversal.com.mx/finanzas-cartera/2015/impreso/don-pollo-loco-117660.html |title=Don Pollo Loco |newspaper=[[El Universal (Mexico City)]] |date=March 9, 2015 |language=es |first=Gustavo |last=Cantu}}</ref><ref name="en-2006nov09">{{cite news |url=http://www.noroeste.com.mx/publicaciones.php?id=218957 |title=Sigo soñando: Juan Francisco Ochoa: En 1974, y después de varios fracasos como vendedor, abre en Guasave el primer Pollo Loco, convertido hoy en una de las cadenas más prominentes en México y EU. |website=Editorial Noroeste |date=November 9, 2006 |first=Azucena |last=Manjarrez |language=es |trans-title=I keep dreaming: Juan Francisco Ochoa: In 1974, and after several failures as a seller, opens in Guasave the first Pollo Loco, now become one of the most prominent chains in Mexico and the US.}}</ref><ref name="edm-2015jan06">{{cite news |url=http://www.debate.com.mx/guasave/Pollo-Loco-celebra-40-anos-de-vuelo-20150106-0207.html |title=Pollo Loco celebra 40 años de vuelo: Francisco Ochoa le dice a quienes tienen la idea de emprender un negocio que no se rindan y se arriesguen a tener muchos tropiezos. |newspaper=[[El Debate (Mexico)]] |date=January 6, 2015 |language=es |first=Guasave |last=Festejo |trans-title=Pollo Loco celebrates 40 years of flight: Francisco Ochoa tells those who have the idea of starting a business that would not stop and take the risk to have many setbacks.}}</ref> He then expanded his chain into the United States in 1980.<ref>{{cite web|url=http://www.elpolloloco.com/company/history.html |title=The Legacy of El Pollo Loco |work=El Pollo Loco |url-status=dead |archive-url=https://web.archive.org/web/20101125051856/http://elpolloloco.com/company/history.html |archive-date=2010-11-25 }}</ref><ref name="rc-2015jun24">{{cite news |url=http://revistaclase.com/saboreando-el-exito/ |title=Saboreando el éxito |website=Revista Clase |date=June 24, 2015 |author=<!--Staff writer(s); no by-line.--> |language=es |trans-title=Savouring success |access-date=August 17, 2016 |archive-date=September 22, 2016 |archive-url=https://web.archive.org/web/20160922225826/http://revistaclase.com/saboreando-el-exito/ |url-status=dead }}</ref> He later sold his U.S. restaurants in 1983 while keeping the ones in Mexico.<ref name="upi-1983sep19">{{cite news |url=http://www.upi.com/Archives/1983/09/19/The-Dennys-Inc-restaurant-chain-has-reached-an-agreement/6792432792000/ |title=The Denny's Inc. restaurant chain has reached an agreement... |newspaper=[[United Press International]] |date=September 19, 1983 |author=<!--Staff writer(s); no by-line.-->}}</ref> The two North American companies have since occupied non-overlapping global territories and have offered different fare.
Ochoa established the first El Pollo Loco restaurant in [[Guasave]], [[Sinaloa]], Mexico in 1974.<ref name="eumc-2015mar09">{{cite news |url=http://archivo.eluniversal.com.mx/finanzas-cartera/2015/impreso/don-pollo-loco-117660.html |title=Don Pollo Loco |newspaper=[[El Universal (Mexico City)]] |date=March 9, 2015 |language=es |first=Gustavo |last=Cantu}}</ref><ref name="en-2006nov09">{{cite news |url=http://www.noroeste.com.mx/publicaciones.php?id=218957 |title=Sigo soñando: Juan Francisco Ochoa: En 1974, y después de varios fracasos como vendedor, abre en Guasave el primer Pollo Loco, convertido hoy en una de las cadenas más prominentes en México y EU. |website=Editorial Noroeste |date=November 9, 2006 |first=Azucena |last=Manjarrez |language=es |trans-title=I keep dreaming: Juan Francisco Ochoa: In 1974, and after several failures as a seller, opens in Guasave the first Pollo Loco, now become one of the most prominent chains in Mexico and the US. |archive-date=September 17, 2016 |access-date=August 15, 2016 |archive-url=https://web.archive.org/web/20160917150211/http://www.noroeste.com.mx/publicaciones.php?id=218957 |url-status=dead }}</ref><ref name="edm-2015jan06">{{cite news |url=http://www.debate.com.mx/guasave/Pollo-Loco-celebra-40-anos-de-vuelo-20150106-0207.html |title=Pollo Loco celebra 40 años de vuelo: Francisco Ochoa le dice a quienes tienen la idea de emprender un negocio que no se rindan y se arriesguen a tener muchos tropiezos. |newspaper=[[El Debate (Mexico)]] |date=January 6, 2015 |language=es |first=Guasave |last=Festejo |trans-title=Pollo Loco celebrates 40 years of flight: Francisco Ochoa tells those who have the idea of starting a business that would not stop and take the risk to have many setbacks.}}</ref> He then expanded his chain into the United States in 1980.<ref>{{cite web|url=http://www.elpolloloco.com/company/history.html |title=The Legacy of El Pollo Loco |work=El Pollo Loco |url-status=dead |archive-url=https://web.archive.org/web/20101125051856/http://elpolloloco.com/company/history.html |archive-date=2010-11-25 }}</ref><ref name="rc-2015jun24">{{cite news |url=http://revistaclase.com/saboreando-el-exito/ |title=Saboreando el éxito |website=Revista Clase |date=June 24, 2015 |author=<!--Staff writer(s); no by-line.--> |language=es |trans-title=Savouring success |access-date=August 17, 2016 |archive-date=September 22, 2016 |archive-url=https://web.archive.org/web/20160922225826/http://revistaclase.com/saboreando-el-exito/ |url-status=dead }}</ref> He later sold his U.S. restaurants in 1983 while keeping the ones in Mexico.<ref name="upi-1983sep19">{{cite news |url=http://www.upi.com/Archives/1983/09/19/The-Dennys-Inc-restaurant-chain-has-reached-an-agreement/6792432792000/ |title=The Denny's Inc. restaurant chain has reached an agreement... |newspaper=[[United Press International]] |date=September 19, 1983 |author=<!--Staff writer(s); no by-line.-->}}</ref> The two North American companies have since occupied non-overlapping global territories and have offered different fare.


* '''[[El Pollo Loco (Mexico)]]''' is the chain still owned by Ochoa's family and operates over 50 ({{as of|2017|df=US|lc=y}}) locations within Mexico.<ref name="mxlocations">{{cite web |url=http://www.elpolloloco.com.mx/sucursales.php |title=El Pollo Loco - Sucursales |work=elpolloloco.com.mx |access-date=4 October 2017 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |language=es}}</ref>
* '''[[El Pollo Loco (Mexico)]]''' is the chain still owned by Ochoa's family and operates over 50 ({{as of|2017|df=US|lc=y}}) locations within Mexico.<ref name="mxlocations">{{cite web |url=http://www.elpolloloco.com.mx/sucursales.php |title=El Pollo Loco - Sucursales |work=elpolloloco.com.mx |access-date=4 October 2017 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |language=es |archive-date=4 October 2017 |archive-url=https://web.archive.org/web/20171004135855/http://www.elpolloloco.com.mx/sucursales.php |url-status=dead }}</ref>
* '''[[El Pollo Loco (United States)]]''' operates about 500 ({{as of|2019|df=US|lc=y}}) company-owned and franchised restaurants primarily in the Southwestern United States.<ref>{{cite web |url=https://elpolloloco.com/franchising/ |title=Franchising Overview|website=El Pollo Loco Inc.|date=January 12, 2019}}</ref> Since 2014, the U.S.-based company has been publicly traded on the [[NASDAQ]] stock exchange under the ticker LOCO.<ref name="ocr-2014jul25">{{cite news |url=http://www.ocregister.com/articles/sather-629867-million-sales.html |title=Wall Street clamors for a taste of chicken: El Pollo Loco stock surges 60 percent on first day of trading. |newspaper=[[Orange County Register]] |date=July 25, 2014 |first=Nancy |last=Luna}}</ref>
* '''[[El Pollo Loco (United States)]]''' operates about 500 ({{as of|2019|df=US|lc=y}}) company-owned and franchised restaurants primarily in the Southwestern United States.<ref>{{cite web |url=https://elpolloloco.com/franchising/ |title=Franchising Overview|website=El Pollo Loco Inc.|date=January 12, 2019}}</ref> Since 2014, the U.S.-based company has been publicly traded on the [[NASDAQ]] stock exchange under the ticker LOCO.<ref name="ocr-2014jul25">{{cite news |url=http://www.ocregister.com/articles/sather-629867-million-sales.html |title=Wall Street clamors for a taste of chicken: El Pollo Loco stock surges 60 percent on first day of trading. |newspaper=[[Orange County Register]] |date=July 25, 2014 |first=Nancy |last=Luna}}</ref>
* '''[[El Pollo Loco (Philippines)]]''' is a subsidiary of Manila-based The Bistro Group that operated 10 ({{as of|2023|df=US|lc=y}}) company-owned restaurants within the Manila metropolitan area.<ref  name="interaksyon-2023jun06">{{cite news |url=https://interaksyon.philstar.com/hobbies-interests/2023/06/06/252988/new-eats-alert-el-pollo-loco-now-offers-unlimited-spanish-rice/ |title=New eats alert! El Pollo Loco now offers unlimited Spanish rice |first=Catalina Ricci S. |last=Madarang |date=June 6, 2023 |website=[[InterAksyon]]}}</ref>
* '''[[El Pollo Loco (Philippines)]]''' is a subsidiary of Manila-based The Bistro Group that operated 10 ({{as of|2023|df=US|lc=y}}) company-owned restaurants within the Manila metropolitan area.<ref  name="interaksyon-2023jun06">{{cite news |url=https://interaksyon.philstar.com/hobbies-interests/2023/06/06/252988/new-eats-alert-el-pollo-loco-now-offers-unlimited-spanish-rice/ |title=New eats alert! El Pollo Loco now offers unlimited Spanish rice |first=Catalina Ricci S. |last=Madarang |date=June 6, 2023 |website=[[InterAksyon]]}}</ref>
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* {{Official website|http://elpolloloco.com/|name=Official website for American company}}
* {{Official website|http://elpolloloco.com/|name=Official website for American company}}
* {{Official website|http://elpolloloco.com.mx/|name=Official website for Mexican company}}
* {{Official website|http://elpolloloco.com.mx/|name=Official website for Mexican company}}
* {{Official website|http://elpolloloco.ph/|name=Official website for Filipino company}}


{{Establishments serving chicken}}
{{Establishments serving chicken}}

Latest revision as of 14:45, 28 August 2025

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El Pollo Loco (Spanish for "The Crazy Chicken") is the name of three independent restaurant chains that specialize in Mexican-style grilled chicken. The Mexican and American companies were founded by Juan Francisco Ochoa[1] while the Filipino company began as a franchisee of the American company in 1991 that later broke free of its contract and was allowed to retain its trademarks within the Philippines in 2016.[2]

Ochoa established the first El Pollo Loco restaurant in Guasave, Sinaloa, Mexico in 1974.[3][4][5] He then expanded his chain into the United States in 1980.[6][7] He later sold his U.S. restaurants in 1983 while keeping the ones in Mexico.[8] The two North American companies have since occupied non-overlapping global territories and have offered different fare.

See also

References

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External links

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