Vitrue, Inc.
Template:Short description Template:Advert Script error: No such module "Infobox".Script error: No such module "Check for conflicting parameters".Script error: No such module "Check for unknown parameters". Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
History
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Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services to manage customer relations across the social web.
Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.[2] since 2011[update]Template:Dated maintenance category (articles)Script error: No such module "Check for unknown parameters"., Virtue is undergoing global expansion.[3]
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[4]
Competitors in the space include Hearsay Social and Social Ware.[5]
References
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- Software companies based in Georgia (U.S. state)
- Oracle acquisitions
- Software companies established in 2006
- 2006 establishments in Georgia (U.S. state)
- Defunct software companies of the United States
- 2012 mergers and acquisitions
- American corporate subsidiaries
- American companies established in 2006