Vårt Land (Norwegian newspaper)

(literally 'Our Country' in Norwegian) is a daily newspaper published in Oslo. It has a nationwide target audience. Its average daily circulation in 2007 was 27,146, making it Norway's 23rd largest newspaper.

History and profile

The founding meeting for was summoned on 28 September 1944, but the first edition was not published until 31 August 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in Morgenbladet, was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format. It is owned by Mentor Medier (former Mediehuset Vårt Land), which also owns several related media properties. includes editorial material written in both Bokmål and Nynorsk. The offices of the newspaper have moved many times. In 1983 the newspaper moved its offices to Tveita in Oslo and it was one of the first Norwegian newspapers to use digital technology daily. It is now based in downtown Oslo.

The acting chief editor was Alf Gjøsund until 2019, when Bjørn Kristoffer Bore took over as chief editor. has been published on the internet since 1996. Today, is not only a newspaper, but a part of a media house called Mentor Medier (former Mediehuset Vårt Land).

is an opinion paper. It has a conservative Christian stance in religious matters and a social-liberal leaning in political matters.

The newspaper is dependent on economic support from the Norwegian government.

Circulation

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 bar:93 from:start till:29095
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 bar:95 from:start till:30056
 bar:96 from:start till:30005
 bar:97 from:start till:30292
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 bar:00 from:start till:29578
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 bar:03 from:start till:26782
 bar:04 from:start till:27880
 bar:05 from:start till:29158
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 bar:07 from:start till:27146
 bar:08 from:start till:26344
 bar:09 from:start till:25557
 bar:10 from:start till:24781
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 bar:12 from:start till:24471
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 bar:15 from:start till:22886
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Circulation for 1980–2017.

Circulation grew through the years and peaked at about 30,000 in the beginning of the 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.

Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening.

• 1980: 24,204
• 1981: 24,391
• 1982: 25,554
• 1983: 26,130
• 1984: 24,986
• 1985: 26,132
• 1986: 27,957
• 1987: 28,011
• 1988: 27,370
• 1989: 27,455
• 1990: 27,014
• 1991: 27,050
• 1992: 27,232
• 1993: 29,095
• 1994: 30,219
• 1995: 30,056
• 1996: 30,005
• 1997: 30,292
• 1998: 30,085
• 1999: 29,373
• 2000: 29,578
• 2001: 29,131
• 2002: 27,770
• 2003: 26,782
• 2004: 27,880
• 2005: 29,158
• 2006: 27,422
• 2007: 27,146
• 2008: 26,344
• 2009: 25,557
• 2010: 24,781
• 2011: 24,448
• 2012: 24,471
• 2013: 23,682
• 2014: 22,630
• 2015: 22,886
• 2016: 22,864
• 2017: 21,503

External links

• Vårt Land website