Toei Company

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Template:Short description Template:Pp-pc Template:Use American English Template:Use mdy dates Template:Expand Japanese

Script error: No such module "Infobox".Template:Template otherTemplate:Main otherScript error: No such module "Check for clobbered parameters".Script error: No such module "Check for unknown parameters". Script error: No such module "Nihongo"., simply known as Toei Company or Toei, is a Japanese entertainment company. Headquartered in Ginza, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movie theaters. Toei also owns and operates studios in Tokyo and Kyoto and holds shares in several television companies. The company is renowned for its production of anime and live-action dramas known as tokusatsu, which incorporate special visual effects. It is also known for producing period dramas. Toei is the majority shareholder of Toei Animation and is recognized for its franchises such as Kamen Rider and Super Sentai.

Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ 日本映画製作者連盟), and is therefore one of Japan's Big Four film studios, alongside Kadokawa, Shochiku and Toho.

History

Toei is a pioneer in the use of "Henshin"/"character transformation" in live-action martial-arts dramas, a technique developed for the Kamen Rider, Metal Hero and Super Sentai series; the genre currently continues with Kamen Rider and Super Sentai.[1][2]

Toei's predecessor, the Script error: No such module "Nihongo"., was incorporated in 1938. It was founded by Keita Goto, CEO of Template:Ill, the direct predecessor to the Tokyu Corporation. It had erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the prewar Tōkyū Shibuya Yokohama studio system. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto.

On October 1, 1950, the Tokyo Film Distribution Company was incorporated as a subsidiary of Toyoko Eiga; in 1951 the company purchased Ōizumi Films. The current iteration of Toei was established on April 1, 1951 with Hiroshi Okawa as the first president. Through the merger, they gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa, and Satomi Oka.[2]

In 1955, Toei purchases the Kyoto studio from Daiei.[3] In 1956, Toei establishes an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Script error: No such module "Nihongo"..

Toei also bid on a license to start an education-focused TV station in 1956, which resulted in their part-ownership of Nippon Educational Television Co., now known as TV Asahi.[4]

Shigeru Okada becomes the president & chief executive officer of Toei in 1971 and oversaw the adoptions of Toei's new business venture distributing foreign films in Japan in 1972.[3][2]

In 1975, Toei opens the Toei Kyoto Studio Park. Toei Kyoto Studio's history reaches back to 1926 when Bando Tsumasaburo first developed a studio in what is now Uzumasa. Mitsuo Makino took over the property following the war in partnership with Toyoko Eiga and was absorbed along with Toyoko during Toei's merger.[3][5]

Shigeru Okada becomes chairperson as Tan Takaiwa succeeds him as president and chief executive officer in 1993, establishing Toei Satellite TV Co., Ltd. and creates Toei Channel in 1998.[2]

Asahi National Broadcasting Co., Ltd. (currently TV Asahi Holdings Corporation) is listed on the First Section of the Tokyo Stock Exchange in 2000, as shares of Toei Animation Co., Ltd. are listed on the over-the-counter market of the Japan Securities Dealers Association.[2]

In 2011, Shigeru Okada, then chairperson emeritus, passes away, as Yusuke Okada and Noriyuki Tada become chairperson and president & chief executive officer of Toei in 2014.[2]

Osamu Tezuka (no relation to the animator of the same name) became president and chief executive officer of Toei in 2020, as Noriyuki Tada succeeded Okada as chairperson. Toei also celebrated the 50th anniversary of the Kamen Rider Series in 2020. Tezuka initiates major structural reorganization in 2022 before passing in February 2023.[6][7]

Tada temporarily assumed the role of CEO until Toei managing director and head of content Fumio Yoshimura was announced to succeed Tezuka as Toei's 7th president & chief executive officer. Recognizing Japan's shrinking market share, Yoshimura has vowed to continue with Tezuka's restructuring plans, and is looking towards North America and Asian markets to developing new projects and export existing IPs. Visiting Los Angeles for meetings with Hollywood studios together with Toei's studio head Yuji Kojima in 2025, Yoshimura announced Toei has budgeted US$1.6BN (JP¥240BN) for content and US$400M (JP¥60BN) to strengthen business operations.[8][9]

Branding

File:Rocks at Cape Inubo 201808.jpg
The rocks at Cape Inubō seen at in the title card.

The characters that make up Script error: No such module "Nihongo". are the result of a portmanteau of Toei predecessor "Toyoko Eiga", and first seen in Toyoko Eiga's logo of a stylized triangle with the characters of and near the top. The logo was carried over by Toei following its merger of Toyoko and Ōizumi in 1951.

A black & white version of Toei's now iconic Wild Waves and Rocks (荒磯に波) opening credit was first used in 1954 on the Utaemon Ichikawa classic, The Idle Vassal: House of the Mysterious Phantom. It would be first seen in color in 1961 and has since been reshot with several iterations of the same rocks in the 70 years since it was first used.[1][10]

The image features the Toei logo superimposed over a scene from Cape Inubō in Chiba, of three rocks in the surf beyond the beach as waves crash over the rocks. It has been seen in front of most live-action film & television produced and distributed by Toei, such as Street Fighter, Battle Royale, and Power Rangers, as well as in a handful of animated films such as Dragon Ball and Evangelion as well.[11]

Its dynamic image, as opposed to the mostly static logos of its competitors has helped make Toei's logo one of the most recognizable Japanese film company logo around the world.[11]

Film & television

Toei films

Toei started producing films in 1953. This list compiles the films by their original release date, their common English titles and Japanese titles. The Japanese titles are not necessarily direct translations of their English counterparts.

For feature films, Toei established itself as a producer of B-movies, that were made to fit into double bills and triple bills.Template:SfnTemplate:Sfn It is predominantly known in the west for its series of action films and television series.Template:Sfn

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Release date English film title Original title Notes Ref(s)
Template:Dts Template:Sort Nichirin Toei's first all-color film released. [1]
Template:Dts Template:Sort Hatamoto Taikutsuotoko First use of the iconic Toei "Wild Waves and Rocks" title card [1]
Template:Dts Bloody Spear at Mount Fuji Chiyari Fuji Recognized as one of actor Chiezō Kataoka finest roles [12]
Template:Dts A Story of Pure Love Jun'ai Monogatari Tadashi Imai won the Silver Bear for Best Director at the 8th Berlin International Film Festival [13]
Template:Dts Alakazam the Great Saiyu-ki First film adaptation of a Osamu Tezuka manga. Although credited as director, most of the direction was done by Yabushita Taiji. Also one of the earliest Toei anime films to be released in the United States. [14]
Template:Dts Drifting Detective: Tragedy in the Red Valley Fūraibō tantei: akai tani no sangeki First starring role for Sonny Chiba [15]
Template:Dts Invasion of the Neptune Men Uchu kaizoku-sen Template:Sfn
Template:Dts Bushido, Samurai Saga Bushidō zankoku monogatari Won the Golden Bear at the 13th Berlin International Film Festival [16]
Template:Dts League of Gangsters Gyangu Dōmei Ryōhei Uchida's first starring role [17]
Template:Dts Abashiri Prison Abashiri Bangaichi A remake of the 1958 American film The Defiant Ones, Abashiri Prison starred Ken Takakura and became a popular franchise running for a total of 17 films. [18]
Template:Dts Template:Sort Kai tatsu daikessen Template:Sfn
Template:Dts Template:Sort Kaitei Daisensō U.S./ Japanese co-production
Template:Dts Yongary, Monster from the Deep Dai koesu Yongkari South Korean/Japanese co-production Template:SfnTemplate:Sfn
Template:Dts Template:Sort Gamma sango uchu dai sakusen U.S./ Japanese co-production Template:SfnTemplate:Sfn
Template:Dts Horrors of Malformed Men Kyofu kikei ningen Template:Sfn
Template:Dts Voyage Into Space Giant Robo (Johnny Sokko and his Flying Robot)[19] Episodes of the Japanese TV series re-edited into a TV movie for U.S. release Template:Sfn
Template:Dts Tora! Tora! Tora! Tora! Tora! Tora! An international co-production with Twentieth Century Fox, the film featured an international cast and sought to present a balanced account of the attack on Pearl Harbor for both sides. It was praised for its historical accuracy and was nominated for five Oscars at the 43rd Academy Awards. [20]
Template:Dts Venus Flytrap Akuma no Niwa Based on a 1950s unproduced screenplay by Ed Wood. Later released on video as Revenge of Dr. X. Template:Sfn
Template:Dts Under the Flag of the Rising Sun Gunki Hatameku Moto ni Submitted by Japan as their entry for the Best Foreign Language Film, but was not selected [21]
Template:Dts Female Prisoner 701: Scorpion First of a series of 4 Female Convict Scorpion film franchise [22]Template:Sfn
Template:Dts Battles Without Honor and Humanity Jingi Naki Tatakai The first in a five-film series based on articles by journalist Kōichi Iiboshi, eventually became an 11 film franchise most recently rebooted in 2000. [23]
Template:Dts Template:Sort Gekitotsu Satsujinken starred Sonny Chiba; spawned 2 sequels, Return of the Street Fighter and Street Fighter's Last Revenge Template:Sfn
Template:Dts New Battles Without Honor and Humanity Shin Jingi Naki Tatakai A continuation of the Battles Without Honor and Humanity franchise expanding beyond the articles written by journalist Kōichi Iiboshi. Template:Sfn
Template:Dts Cops vs. Thugs Kenkei tai Soshiki Bōryoku Won two Blue Ribbon Awards in 1976 for Best Director (Fukasaku) and Best Actor (Sugawara).Complex named it number 6 on their list of The 25 Best Yakuza Movies. [24]
Template:Dts Legend of Dinosaurs & Monster Birds Kyoryu-kaicho no densetsu Template:SfnTemplate:Sfn
Template:Dts Shogun's Samurai Yagyū Ichizoku no Inbō Adapted into a 39-episode TV series, The Yagyu Conspiracy (1978–1979), also produced by Toei. [25]
Template:Dts Message from Space Uchu kara no messeji Starred Sonny Chiba and Vic Morrow Template:SfnTemplate:Sfn
Template:Dts Shogun's Ninja Ninja Bugeichō Momochi Sandayū Hiroyuki Sanada's first lead role [26]
Template:Dts G.I. Samurai (a.k.a. Time Slip) Sengoku jieitai [27]Template:Sfn
Template:Dts The Ballad of Narayama Narayama Bushikō Directed by Shōhei Imamura adaptated from the book by Shichirō Fukazawa. Won the Palme d'Or at the 1983 Cannes Film Festival. [28][29]
Template:Dts Black Rain Kuroi ame Won multiple Japanese film awards and critical acclaim by American critics. [30]
Template:Dts Dr. Akagi Kanzō-sensei [31]
Template:Dts Poppoya Tetsudōin Best Film at the Japan Academy Awards, it was submitted to the 72nd Academy Awards for Best Foreign Language Film, but was not accepted as a nominee. [32]
Template:Dts New Battles Without Honor and Humanity Shin Jingi Naki Tatakai Reboot of the popular franchise from 1973. [33]
Template:Dts Battle Royale Battle Royal Embargoed from US distribution due to violence, finally released straight-to-dvd to critical acclaim in 2010 following praise by Quentin Tarantino. [34][35]
Template:Dts Partners: The Movie AIBOU: The Movie Based on the television series AIBOU: Tokyo Detective Duo, it was the first in the Aibou (Partners) film series. [36]
Template:Dts Admiral Yamamoto Rengō Kantai Shirei Chōkan Yamamoto Isoroku [37]
Template:Dts Space Pirate Captain Harlock a.k.a. Harlock: Space Pirate Toei Animation Production [38]
Template:Dts 125 Years Memory Kainan 1890 Co-produced by Toei, Creators' Union, Böcek Yapım [39]
Template:Dts First Love Hatsukoi Distributor, produced by OLM [40][41]
Template:Dts The Goldfish Umibe no Kingyō [42]
March 17, 2023 Shin Kamen Rider Reboot of the original 1971 series by Hideaki Anno [43]

Toei animation films

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Toei produced/distributed shows

Year Title
1971–present Kamen Rider franchise
1975–present Super Sentai franchise
1982–present Metal Hero franchise
1993–present Power Rangers franchise
1994–1996 VR Troopers
1995–1996 Masked Rider
1996–1998 Big Bad Beetleborgs (later Beetleborgs Metallix)
2003-2004 Pretty Guardian Sailor Moon (Live action series)
2008–2009 Kamen Rider: Dragon Knight
2022 Kamen Rider Black Sun
2023 Voltes V: Legacy
2024-present Oshi no Ko (Drama)

Shows created with Shotaro Ishinomori

Video games

Saburo Yatsude

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Script error: No such module "Nihongo". is a collective pseudonym used by Toei Company television producers, and formerly Toei Animation producers, when contributing to their various anime and tokusatsu series; similar to Bandai Namco Filmworks' Hajime Yatate. The use of the pen name began with The Kagestar and has been used throughout the Super Sentai (in the adapted Power Rangers series starting with Ninja Storm, the credits list Saburo Hatte. Before this, the credits listed "Original Concepts by Saburo Yatsude") and Metal Hero Series as well as for Spider-Man, Choukou Senshi Changéríon, Video Warrior Laserion, Chōdenji Robo Combattler V, Chōdenji Machine Voltes V, Tōshō Daimos, Daltanious, Space Emperor God Sigma, Beast King GoLion and Kikou Kantai Dairugger XV. The name is also used as a contributor to the soundtracks for the series.

Toei Animation stopped using Saburo Yatsude in 1999, and they began to use Izumi Todo instead. The first anime that was created by Izumi Todo was Ojamajo Doremi.

In the Unofficial Sentai Akibaranger series, Saburo Hatte is an actual person who is godlike within the fictional reality that the show takes place in. In fact, his hand appears at the end of the first half of the series to cover the camera lens and end the show, later having the second half be made under Malseena's influence while in the hospital in the real world.

In the Doubutsu Sentai Zyuohger spinoff, Super Animal War's third episode, he is portrayed by Jun Hikasa.

On April 3, 2016, an unknown Toei staff member going by Saburo Yatsude was interviewed while wearing a "Giraffe Zyuman" mask in reference to Zyuohger.[44]

Original creator

Live action

Anime

Script

Television

Web series

Director

See also

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References

Footnotes

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Sources

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External links

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  19. Woolery, George W. (1985). Children's Television: The First Thirty-Five Years, 1946-1981, Part II: Live, Film, and Tape Series. The Scarecrow Press. pp. 251–252. ISBN 0-8108-1651-2.
  20. Friis, Christian. "Tora! Tora! Tora!, Twentieth Century Fox, 1970". Pearl Harbor in the Movies, what to see..., November 5, 2002. Retrieved: May 5, 2009.
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