Master Kong
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Master Kong (Template:Zh) is the largest instant noodle producer in China.
Established in 1991, Master Kong is a branded company headquartered in Taipei, Taiwan and Tianjin, China. It specialises in the production and distribution of instant noodles,[1] beverages, cakes, and relevant supporting industries. In 1996, it was listed in Hong Kong and is currently constituent of MSCI China Index and the Hang Seng China 100 Index.[2]
In 2019, Master Kong achieved revenue of 61.978 billion yuan, a year-on-year increase of 2.13%; achieved net profit of 3.331 billion yuan, a year-on-year increase of 35.22%.[3] According to Nielsen, the sales volume of Master Kong instant noodles in 2019 accounted for 43.3% of market shares, ranking first in the market.[3] According to Kantar, in 2019, Master Kong's juice ranks second in juice market penetration. Meanwhile, the penetration of Master Kong RTD tea reached 38%, 10 percentage points higher than the second.[3]
In November 2011, Master Kong and PepsiCo established a strategic alliance for the production and sales of all non-alcoholic beverages in China.[4] In March 2015, Master Kong and Starbucks officially entered into cooperation agreement for the production and sales of Starbucks bottled and canned ready-to-drink products in China.[5]
In June 2018, Master Kong was shortlisted in the national brand project of Xinhua News Agency.[6]
History
The company was founded in Tianjin by the Wei brothers from Changhua County, Taiwan in 1991.[7] It was listed on the Hong Kong Stock Exchange in 1996.[8]
It is owned 33.48% by Ting Hsin International Group[9] and 33.48% by Sanyo Foods.
In March 2011, Unilever was fined 2 million Yuan for the distribution of information about future price hikes and Tingyi was given a warning about publicly discussing their price increases.[10]
In June 2011, Master Kong[11] was recognized by market research firm, TNS, to be the second most valued brand in China.[12]
As of 2013, its main competitors are Want Want China and Uni-President.[1]
In 2014, Master Kong was facing the food safety problem in Taiwan.[13]
In 2015, Master Kong stopped distributing its instant noodles in Taiwan. The group's board of directors has approved a plan to completely withdraw from the Taiwanese market.[14]
See also
References
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External links
- Tingyi (Cayman Islands) Holding Corporation (Mainland China)
- Tingyi (Cayman Islands) Holding Corporation (Taiwan)
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- Companies listed on the Hong Kong Stock Exchange
- Food and drink companies established in 1991
- Companies based in Tianjin
- Privately held companies of China
- Food and drink companies of China
- Food and drink companies of Taiwan
- Multinational companies
- Chinese brands
- 1991 establishments in China
- Chinese companies established in 1991
- Former companies in the Hang Seng Index
- 1991 in Tianjin
- PepsiCo bottlers