Thrasher (magazine)

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Thrasher is an American skateboarding media brand founded in January 1981 by Eric Swenson and Fausto Vitello, who also founded Independent Truck Company, and officially launched as a skateboard magazine.[1] Since the 1990s, Thrasher has expanded its presence in television, video production, online blogging and merchandising.

History

Thrasher was founded in 1981 by Fausto Vitello and Eric Swenson, primarily as a way to promote Independent Truck Company, their skateboard truck company.[2][1] The magazine's first editor was Kevin Thatcher. Photographer/graphic designer/illustrator/journalist/Assistant Publisher/General Manager, Mörizen Föche - aka Mofo, became the second staff member, joining Thatcher in mid-1981.

In 2016, Mofo was inducted into the Skateboarding Hall of Fame.[3][4]

In 1989, Cara-Beth Burnside became the first woman to appear on the cover of Thrasher.[5]

In 1993, Jake Phelps was named editor of the magazine,[6] bringing the punk-skater ethic to the world through his photojournalism, which changed the essence of Thrasher and in turn changed the sub-culture of skateboarding. In 1999, the magazine sponsored a PlayStation game called Thrasher Presents Skate and Destroy.[7] Vitello's son, Tony, took over as owner of the magazine after his father died of a heart attack in 2006, and Swenson died by suicide in 2011.[8][1] On March 14, 2019, long-time editor Jake Phelps died.[9][10]

In 2017, Thrasher was inducted into the Skateboarding Hall of Fame.[11]

The company also owns and operates the Double Rock indoor skateboarding facility, and the San Francisco skateshop, 66 6th.

Photographer Michael Burnett is the magazine's current editor-in-chief.[2]

Website

The magazine's website features regularly updated episodes of segments and hosts a forum in which registered users can engage in online discussion.

Segments Include:

  • "Burnout" (long-running photographic blog operated by senior staff photographer Michael Burnett)
  • "Double Rock"[12]
  • "Firing Line"[13]
  • "Hall of Meat" (Video segments featuring skateboarders injuring themselves during trick attempts)
  • "Skateline" (Hosted by Gary Rogers)[14]
  • "Bru-Ray" (Tour edits by Thrasher Magazine filmer P-Stone)
  • "My War" (In-depth video footage following individual skaters and their struggles in completing an iconic or famous trick)
  • "Manramp" (A 6-episode series featuring Manramp, skateboarding's iconic mascot)

Skater of the Year

The title of "Skater of the Year" is awarded annually by Thrasher. The tradition was started in 1990, and the accolade remains one of the most respected awards in global skateboarding culture. The title is bestowed to one skater annually and announced by ThrasherTemplate:'s editor. Chris Cole, Danny Way, Tyshawn Jones and Jamie Foy are the only double recipients.

Year Skater of the Year Age Stance Team Shoe sponsor
1990 Template:Flagicon Tony Hawk 22 Goofy Powell Peralta Airwalk
1991 Template:Flagicon Danny Way 17 Regular Plan B Skateboards DC
1992 Template:Flagicon John Cardiel[15] 19 Goofy Black Label Skateboards Vans
1993 Template:Flagicon Salman Agah[16] 21 Regular Real Skateboards Vans
1994 Template:Flagicon Mike Carroll[17] 19 Goofy Girl Skateboards Vans
1995 Template:Flagicon Chris Senn[18] 23 Regular Adrenalin Skateboards Emerica
1996 Template:Flagicon Eric Koston[19] 21 Goofy Girl Skateboards eS
1997 Template:Flagicon Bob Burnquist[20] 21 Regular Antihero Skateboards eS
1998 Template:Flagicon Andrew Reynolds[21] 20 Regular Birdhouse Skateboards Emerica
1999 Template:Flagicon Brian Anderson[22] 23 Regular Toy Machine Savier
2000 Template:Flagicon Geoff Rowley[23] 24 Regular Flip Skateboards Vans
2001 Template:Flagicon Arto Saari[24] 20 Regular Flip Skateboards eS
2002 Template:Flagicon Tony Trujillo[25] 20 Regular Antihero Skateboards Vans
2003 Template:Flagicon Mark Appleyard[26] 21 Goofy Flip Skateboards Globe
2004 Template:Flagicon Danny Way[27] 30 Regular Alien Workshop DC
2005 Template:Flagicon Chris Cole[28] 23 Regular Zero Skateboards Fallen
2006 Template:Flagicon Daewon Song[29] 31 Goofy Almost Skateboards DVS
2007 Template:Flagicon Marc Johnson[30] 30 Regular Chocolate Skateboards Lakai
2008 Template:Flagicon Silas Baxter-Neal[31] 24 Goofy Habitat Skateboards adidas
2009 Template:Flagicon Chris Cole 27 Regular Zero Skateboards Fallen
2010 Template:Flagicon Leo Romero 24 Regular Toy Machine Emerica
2011 Template:Flagicon Grant Taylor 20 Goofy Alien Workshop Nike
2012 Template:Flagicon David Gonzalez 22 Goofy Flip Skateboards Globe
2013 Template:Flagicon Ishod Wair 22 Goofy Real Skateboards Nike
2014 Template:Flagicon Wes Kremer 25 Goofy SK8MAFIA DC
2015 Template:Flagicon Anthony Van Engelen 37 Regular Fucking Awesome Vans
2016 Template:Flagicon Kyle Walker[32] 22 Goofy Real Skateboards Vans
2017 Template:Flagicon Jamie Foy 21 Regular Deathwish Skateboards New Balance
2018 Template:Flagicon Tyshawn Jones[33] 20 Regular Fucking Awesome adidas
2019 Template:Flagicon Milton Martinez[33] 28 Goofy Creature Skateboards Converse
2020 Template:Flagicon Mason Silva[33] 24 Regular Real Skateboards Nike
2021 Template:Flagicon Mark Suciu[34] 29 Goofy Habitat Skateboards adidas
2022 Template:Flagicon Tyshawn Jones[35] 24 Regular King Skateboards adidas
2023 Template:Flagicon Miles Silvas[36] 28 Regular Primitive Skateboarding adidas
2024 Template:Flagicon Jamie Foy[37] 28 Regular Deathwish Skateboards New Balance

King of the Road

Script error: No such module "Labelled list hatnote". From 2003 to 2007, Thrasher held the King of the Road skateboarding competition annually. In the contest, teams of professional skaters are each given "The Book", which contains a series of challenges.[38] Points are awarded at the completion of each challenge. The teams compete at the same time over a two-week period, in which they travel across various American cities to complete as many challenges as possible. Each of these events was released on DVD.[39]

In 2010, Thrasher returned the annual competition, however releasing the episodes via the Thrasher website going forward, instead of on DVD. In 2011, Thrasher and Converse hosted a one-off King of the Road competition in China, with the participation of the four biggest Chinese skateboard deck companies.[40] In 2016, Viceland would acquire the rights to release King of the Road 2015 on its network, and all subsequent King of the Road events going forward.[41] The most recent King of the Road tournament was held in 2017.

In April 2020, Thrasher editor-in-chief Michael Burnett said that Vice's decision to not renew King of the Road for a fourth season, along with the recent passing of previous editor-in-chief Jake Phelps, caused King of the Road to be put on hold, with the intention of it being brought back, possibly in a different format, at a future date.[42]

Skate Rock

Thrasher released a music compilation series titled "Skate Rock" under the High Speed Productions label. Skate Rock was conceptualized by Mofo. The first release was in 1983, with Volume One, and continued until Volume Eight in 1990.

The series focused primarily on punk rock bands, and most of the bands were made up of skateboarders, including well known professionals and community stars such as Steve Caballero, Tony Alva, Bob Denike, Brian Brannon, Mofo, Pushead, Chuck Treece, and Claus Grabke.[43] Of the seven volumes of Skate Rock, all volumes were produced as a cassette available through the magazine. Some volumes were also available as vinyl records.

Thrasher has organized multiple tours throughout the United States and worldwide under the name "Skate Rock".[43][44]

References

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External links

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