Sure (Take That song)

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"Sure" is a single by English boy band Take That, released as the lead single from their third studio album, Nobody Else (1995). It was written by Take That's lead singer Gary Barlow and fellow band members Robbie Williams and Mark Owen.[1] Released on 3 October 1994 by RCA Records and BMG, the song became the band's fifth number one on the UK Singles Chart and has received a silver certification in the United Kingdom for selling over 200,000 copies. Its accompanying music video was directed by Greg Masuak, featuring the band babysitting a young girl. "Sure" was nominated in the category for Best Single at the 1995 Smash Hits Awards.[2] In 2003, Q Magazine included the song in their list of the "1001 Best Songs Ever".[3]

Critical reception

Chuck Campbell from Knoxville News Sentinel described the song as "slinky" and "hip-hoppish", adding that songs like 'Sure' "are serviceable as updates of British blue-eyed soul".[4] Pan-European magazine Music & Media commented, "International stardom is not enough. Concerns about the credibility factor are the latest craze in teenland. Yet through 'Sure'Template:'s hip and raw swingbeat production even Take That enemies will have to give in."[5] Alan Jones from Music Week gave the song a top score of five out of five and named it Pick of the Week, adding that it is "far from their most distinctive track, but this slick piece of synthetic soul balladry has all the ingredients necessary to keep the Take That bandwagon rolling." He concluded, "Clearly one to watch."[6] Leesa Daniels from Smash Hits also gave it a full score of five out of five and described it as "classy", writing, "It's a lot smoother than anything else they've done."[7]

Release and chart performance

The single was released on 3 October 1994.[8] Take That's previous single had stalled at number three on the UK Singles Chart after four consecutive number-one hits, but "Sure" debuted at number one becoming their fifth number-one single. It remained at the top for two weeks but dropped quickly thereafter.[9] It was the 42nd best selling single of 1994 in the UK, the lowest-selling number-one single of the year.[10][11]

Music video

The music video for "Sure" was directed by Greg Masuak, produced by Phil Barnes for Oil Factory and released in late September 1994. In the video, Take That babysits a young girl a la Three Men and a Baby.[12] It is seven minutes long and somewhat comical. It shows the band preparing for a party in their apartment whilst also babysitting a disruptive 5-year-old girl named Emily who is halting them from getting ready while her mother is out of town. Gary Barlow is writing a song, Jason Orange is dancing and Mark Owen is preparing food and struggling to deal with Emily throwing her food on the table while answering phone calls about the party. When Robbie Williams returns from grocery shopping, Howard Donald takes the calls in Owen's place. Once Owen is finally able to tuck Emily into bed, the song starts, and many guests arrive for the party. As several couples hook up at the party, the band are seen performing the song in vest nets against a blue backdrop. As the guests leave the party, one girl is left behind and falls asleep in the trashed apartment. The video ends with Emily waking up in the middle of the night to find the band asleep amidst the disarray from the party.

A shorter edited version of the song exists in which music video channels play the video from where the song starts. It was A-listed on Germany's VIVA in November 1994.[13]

Track listings

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Personnel

Charts

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Certifications

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Release history

Region Date Format(s) Label(s) Ref.
United Kingdom 3 October 1994 Template:Hlist Template:Hlist [8]
Japan 23 November 1994 CD [37]

References

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  1. ↑ 1000 UK Number One Singles by Jon Kutner & Spencer Leigh, page 400, Template:ISBN
  2. ↑ Script error: No such module "Citation/CS1".
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  4. ↑ Campbell, Chuck (15 September 1995). "Take That Arrives Stateside With 'Back For Good'". Knoxville News Sentinel.
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  25. ↑ 22 November 1994
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