Silversea Cruises

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Silversea is an luxury cruise line and expedition travel brand headquartered in Monaco. Founded in 1994 by the Vlasov Group of Monaco and the Lefebvre family of Rome, it pioneered all-inclusive cruising with its first ship, Silver Cloud.[1] Since July 2020, it has been owned by Royal Caribbean Group.

History

File:Silver Cloud-1.jpg
Silver Cloud, Silversea's first ship

Founding

Silversea was founded in 1994 by a joint venture between V-Ships (previously known as Vlasov Group) of Monaco and Antonio Lefebvre d'Ovidio of Rome. The joint owners had previously been the co-owners of Sitmar Cruises.[2][3]

As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions.[3] As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida. The first president of Silversea would be John Bland, former president of Sitmar Cruises. The majority of the first office staff had worked together at Sitmar Cruises.

Silversea's first ship, Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters"., which entered service in April 1994, was followed in January 1995 by a sister ship, Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters"..[4] In September 2000, the line launched Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". and Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". in January 2001. Both of these ships were enlarged versions of the original two ships, carrying about 100 more passengers.

File:Silver whisper 2016 in Zeebrugge.jpg
Silver Whisper, part of the second generation of new builds

In June 2001, Silversea announced that Manfredi Lefebvre d'Ovidio would become chairman of Silversea, assuming the position from his brother Francesco Lefebvre d’Ovidio.[5]

Expedition division

File:Silver Explorer (ship, 1989) 004.jpg
Silver Explorer, Silversea's first expedition ship

In 2007, Silversea announced they would be starting an expedition division with the acquisition of the 144 passenger former World Discoverer.[6] Silversea hired expedition guide Conrad Combrink with a mandate to create a luxury expedition product, something that did not yet exist in the cruise industry.[7] The purchased ship was renamed Prince Albert II (now Silver Explorer) and christened by Prince Albert II of Monaco.[8]

In December 2009, Silversea launched Silver Spirit, the first in a new class of ships.

On 18 June 2012, Silversea acquired Canodros S.A., an Ecuadorian tourism company that operated in the Galápagos Islands. The purchase of the line also included the former Renaissance ship Galapagos Explorer II. She was subsequently moved into the "Silversea Expeditions" brand along with Silver Explorer.[9] Silver Galapagos entered service in September 2013.[10]

On 10 September 2013, Silversea confirmed that it would be adding a third vessel to the "Silversea Expeditions" brand, Silver Discoverer, formerly sailing as Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". for Zegrahm Expeditions.[11] Silver Discoverer was christened in Singapore in March 2014 and set sail on her inaugural voyage along Australia's Kimberley Coast on 2 April 2014.[12]

Trio of newbuilds

File:Croisière SILVER DAWN au port.jpg
Silver Dawn, final ship of the Muse-class with new grey hull livery

Fincantieri delivered the fleet's ninth ship, Silver Muse to Silversea on 2 April 2017, at its Sestri Ponente shipyard. Silver MuseTemplate:'s debut cruise set sail on 10 April 2017, in the Mediterranean Sea.[13] That same year, Silversea announced an order for Silver Moon, a sister ship to Silver Muse, to be built by Fincantieri and delivered in 2020.[14] In May 2018, Silversea announced an order for Silver Dawn, another sister ship of Silver Muse, delivered by Fincantieri in 2021.

Acquired by Royal Caribbean

On 14 June 2018, Royal Caribbean purchased a majority stake in Silversea for approximately $1 billion from Manfredi Lefebvre d'Ovidio, son of cofounder Antonio Lefebvre d'Ovidio, and who had become the sole owner of the cruise line.[15][16] The transaction was completed in July 2018.[17] Following the announcement, Silversea ordered three new ships: two Evolution-class vessels to be built by Meyer Werft to be delivered beginning 2022 and one expedition vessel from Shipyard De Hoop to be delivered in March 2020.[18]

In July 2020, Royal Caribbean Group acquired the remaining shares of Silversea from Heritage Cruise Holding in exchange for 5.2 million shares of Royal Caribbean Group stock.[19][20] Silversea also took delivery of the new expedition ship the Silver Origin, built for their expedition fleet in the Galapagos Islands. This was the first new ship to be designed and completed under the new Royal Caribbean Group management.[21]

On 14 June 2022, early reports came out that Silversea was very interested in purchasing Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". from the defunct Crystal Cruises brand, with records of the trademarked name Silver Endeavor being filled. However, it was further reported on 28 June, that both The Ritz-Carlton Yacht Collection and the former owners of Silversea, Heritage Cruise Holding (who recently purchased the two Crystal ships and the entire brand) were still interested in purchasing the vessel as well.[22] Silversea's purchase was confirmed in July 2022, with a purchase price of $275 million, and the ship being renamed Silver Endeavor.[23]

In December 2022, Barbara Muckerman replaced Roberto Martinoli as Silversea President and CEO.[24]

Evolution class

File:Silver nova.jpg
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters"., part of the new next generation Evolution class

In July 2023, Silversea took delivery of their twelfth ship, Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters"., part of the new Evolution class of vessel, and innovative asymmetrical design, and the largest ship for the line.[25] The ship was named on 4 January 2024, which also kicked off Silversea's 30th anniversary year.[26] The second ship, Silver Ray, entered service in 2024.[27][28]

On 12 April 2024, it was announced that Bert Herndez replaced Barbara Muckermann as president of Silversea Cruises.[29]

On 14 May 2024, Silversea took delivery of the second Evolution-class ship, Silver Ray, in Eemshaven, Netherlands, two days earlier than planned,[30] with a maiden voyage scheduled for 15 June from Lisbon, Portugal.[31]

Leadership

Silversea was solely owned and led by the Lefebvre d’Ovidio family until 2018, and fully bought out by Royal Caribbean Group in 2020. The cruise line has had 8 presidents in its 30-year history:

President Years Ships Introduced
John Bland[32] 1992 -1995 Silver Cloud, Silver Wind
Bill Smith[33] 1995 - 2001 Silver Shadow, Silver Whisper
Albert Peter[34] 2001 - 2007 Silver Explorer
Amerigo Perasso[35] 2007 - 2010 Silver Spirit
Enzo Visone[36] 2010 - 2016 Silver Discoverer, Silver Galapagos, Silver Muse
Roberto Martinoli[37] 2016 - 2022 Silver Moon, Silver Dawn, Silver Origin
Barbara Muckermann[38][39] 2022 - 2024 Silver Endeavour, Silver Nova
Bert Hernadez[40] 2024–present Silver Ray

Fleet

Current fleet

The table lists the current fleet of ships operated by Silversea Cruises.[41]

Ship Built Builder In service
for Silversea
Passengers Gross tonnage Flag Christened by Notes Image
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 1994 Francisco Visentini (hull)
T. Mariotti (completion)
1994–present 254 17,400 File:Civil Ensign of the Bahamas.svg Bahamas Eugenia Beck Lefebvre D'Ovidio

(chairman's mother)[42]

Transferred to expedition service in 2017[43] File:Silvercloudship.jpg
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 1995 Francisco Visentini (hull)
T. Mariotti (completion)
1995– present 274 17,400 File:Civil Ensign of the Bahamas.svg Bahamas Patrizia Lefebvre D'Ovidio

(founders daughter in law)[42]

Transferred to expedition service in 2021[44] File:Silverwind cruiseship.jpg
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 2000 Francisco Visentini (hull)
T. Mariotti (completion)
2000–present 392 28,258 File:Civil Ensign of the Bahamas.svg Bahamas Janet Burke[45] (Silversea VP) Silver Shadow
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 2001 Francisco Visentini (hull)
T. Mariotti (completion)
2001–present 392 28,258 File:Civil Ensign of the Bahamas.svg Bahamas Marzia Lefebvre D'Ovidio[46](chairmans wife) Silver Whisper
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 2009 Fincantieri, Italy 2009–present 608 39,519 File:Civil Ensign of the Bahamas.svg Bahamas Silvia Lefebvre D'Ovidio[47] (chairmans sister) Originally 36,000 tons. Lengthened in March 2018. File:Silver Spirit at Pier 24 in Port of Tallinn 8 August 2018.jpg
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 2017 Fincantieri, Italy 2017–present 596 40,791 File:Civil Ensign of the Bahamas.svg Bahamas Costanza Lefebvre d'Ovidio[48](chairmans daughter) File:Silver Muse, Fremantle, 2019 (05).jpg
Silver Moon 2020 Fincantieri, Italy 2020–present 596 40,844 File:Civil Ensign of the Bahamas.svg Bahamas Gaia Gaja[49](Italian winemaker) Sister ship to Silver Muse
keel laid on 15 February 2019[50]
File:Silver Moon moored at Pier 26 in Port of Tallinn 27 August 2022.jpg
Silver Origin 2020[51] Shipyard De Hoop, Netherlands 2020 –present 100 6,365 File:Civil Flag and Ensign of Ecuador.svg Ecuador Johanna Carrión[52] (Galápagos conservationist) First purpose built expedition ship for Silversea File:Silver Origin.jpg
Silver Dawn 2021 Fincantieri, Italy 2021–present 596 40,855 File:Civil Ensign of the Bahamas.svg Bahamas Nilou Motamed[53] (Food & Travel writer/personality ) Sister ship to Silver Moon File:Silver Dawn IMO 9857937 P Sorrento 20-04-2022 (2).jpg
Silver Endeavour 2021 MV Werften Stralsund, Germany 2022–present 220 20,649 File:Civil Ensign of the Bahamas.svg Bahamas Felicity Aston[54] (British adventurer/climate scientist) Previously Crystal Endeavor File:Silver Endeavour - Gerlache Strait - Antarctica - V-P.jpg
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 2023[55] Meyer Werft, Germany[56] 2023–present 728 55,051 File:Civil Ensign of the Bahamas.svg Bahamas Nina Compton

(Chef)[26]

Largest ship built for Silversea File:Silver nova.jpg
Silver Ray 2024[30] Meyer Werft, Germany 2024–present 728 55,051 File:Civil Ensign of the Bahamas.svg Bahamas Maria Josefina Olascoaga[57] (ocean scientist) Sister ship to Silver Nova

Former fleet

Ship Built Builder In service
for Silversea
Gross tonnage Flag Notes
Script error: No such module "WPSHIPS utilities".Script error: No such module "Check for unknown parameters". 1989 Rauma-Repola 2008–2023 6,072 File:Civil Ensign of the Bahamas.svg Bahamas Left Silversea in November 2023 to join expedition cruise line Exploris[58][59] Silver Explorer
Silver Discoverer 1989 NKK Tsu Works - Tsu, Japan 2014–2019 5,218 File:Civil Ensign of the Bahamas.svg Bahamas File:Silver Discoverer. (15961865051).jpg
Silver Galapagos 1990 Cantieri Navale Ferrari-Signani 2013–2021[60] 4,200 File:Civil Flag and Ensign of Ecuador.svg Ecuador File:Travel Dynamics International Corinthian 01.JPG

See also

References

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External links

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