RE/MAX

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RE/MAX, short for Real Estate Maximums, is an American international real estate company that operates through a franchise system.

As of 2015, RE/MAX had more than 100,000 agents in 6,800 offices.[1] RE/MAX operates in over 100 countries and territories.[2]

History

Early history: 1970–76

RE/MAX was founded in January 1973 by Dave Liniger and Gail Main (who later married Liniger and became Gail Liniger) in Denver, Colorado.[3][4][5]

The company was established with a maximum commission concept, meaning that agents would keep nearly all of their commissions and pay their broker a share of the office expenses, rather than paying their broker a share of the commission of each sale, which is common in residential real estate.[6]

In 1975, Dennis Curtin purchased the first RE/MAX franchise outside of Colorado, in Kansas City, Missouri.[7] The company grew to 100 franchises in two years.[8][9] RE/MAX held its first convention in Las Vegas in 1976, which became an annual event.[9]

International expansion: 1977–98

File:Remax balloon quebec 2005.jpeg
The RE/MAX hot air balloon at a balloon festival. RE/MAX introduced its hot air balloon logo in 1978 as part of its "Above the Crowd" advertising campaign.

RE/MAX opened its first office outside the United States in Calgary, Alberta, Canada in 1977, started by Don Fernie as RE/MAX South.[10] By 1981, the company had 30 franchises in Canada,Script error: No such module "Unsubst". and in 1987, RE/MAX became the top real estate company in Canada.[11]

In 1978, the RE/MAX Hot Air Balloon—a red, white and blue hot air balloon—was introduced,[12][13] taking its maiden flight at the Albuquerque Balloon Fiesta in New Mexico.[5] A year later in 1979, the balloon became the company's official logo.[5]

In 1994, the company expanded outside North America with the establishment of RE/MAX Europe. Regional operations expanded in Germany, Italy, Spain, and South Africa.[14]

In November 1994, the RE/MAX Satellite Network (RSN; renamed RE/MAX University in the 2000s)—a satellite training system for real estate—was launched in the US, debuting at the National Association of Realtors Convention in Anaheim, California.[5] The RSN offered training, professional designation courses, and company news.[1]

RE/MAX expanded to Australia and New Zealand in 1996.[15]

In 1998, Liniger attempted the first manned balloon flight around the world in a stratospheric gas balloon.[16][17][18][19] The flight was canceled due to design and weather problems.[20]

Online expansion and IPO: 2006–present

File:REMAXOffice3.jpg
RE/MAX office in Canada

In 2006, RE/MAX began to list all U.S. homes for sale on its website, including homes being sold by competitors.[21][22] By 2009, the company had franchises in 70 countries.[3]

In April 2010, the Obama administration announced the "Home Affordable Foreclosure Alternatives" (HAFA) program.[23] The day the announcement was made, leaders from the U.S. Treasury Department and Bank of America participated in a live, national broadcast detailing the initiative at RE/MAX Headquarters in Denver.[24] By 2011, the company had more than 6,000 franchises.[25]

In 2013, UN Special Rapporteur Richard Falk released a report which alleged that real estate groups, such as RE/MAX, found to promote or sell properties in Israeli settlements may be held liable for complicity in the crime of promoting settlement activity in occupied territory.[26][27] As of November 2015, RE/MAX Israel was still selling properties in 18 different Israeli settlements in the occupied Palestinian territories.[28]

File:REMAXBusinessBuildingSoldSign.jpg
Business building listed by RE/MAX
File:REMAXForSaleSignUnionville3.jpg
RE/MAX For Sale sign

RE/MAX Holdings Inc raised $220 million in its initial public offering (IPO) in 2013.[29] A secondary offering was completed of approximately $185 million in November 2015.[30] REMAX Holdings owns 58.3% and RIHI owns 41.7% of RE/MAX LLC. Total diluted share count (public and private) as of December 31, 2015, was 30.2 million shares.[31][32][33]

The company expanded into China in 2014 by opening an office in Beijing. The company had more than 15,000 agents in Europe.[34] As of 2016, RE/MAX operates in about 100 countries and has more than 115 hot air balloons in operation, the largest corporate hot air balloon fleet in the world.[35][36]

In 2016, they named Re/Max Results, a franchisee covering most of Minnesota and parts of Wisconsin as their largest franchisee.[37] with more than 1200 agents, and averaging more than 20 transactions per agent.

In 2018, former president of the company Geoff Lewis,[38] and Liniger[39] stepped down from their roles to retire. Responsibilities were handed to CEO Adam Contos. In 2018 it was announced that Liniger had violated company ethics with a multi-million-dollar loan of his own personal money to Contos.[40]

Subsidiaries

In addition to RE/MAX LLC, RE/MAX Holdings, Inc. owns two other brands.

Motto Mortgage (Motto Franchising, LLC) is the first national mortgage brokerage franchise brand in the United States. Motto was launched by RE/MAX in 2016.[2]

Wemlo (stylized as wemlo) is a fintech company that provides third-party mortgage loan processing services. The company was founded in early 2019 as a startup in Florida by David Rogove and Steven Gelley. RE/MAX Holdings announced its acquisition of wemlo on September 1, 2020.[2]

Philanthropy

In 1992, RE/MAX became a sponsor of Children's Miracle Network.[41] The company hosts art auctions, organizes golf tournaments, and encourages agent fundraising activities. Collectively, all RE/MAX affiliates have raised $147 million for the Children's Miracle Network hospitals in over 20 years of sponsorship.[42]

In 2002, the company became a sponsor of the Susan G. Komen Breast Cancer Foundation Race For The Cure events in the United States.[43]

Local offices use hot air balloons for educational programs and non-profit organization fundraisers.[12]

Recognition

RE/MAX University has been featured in Training MagazineTemplate:'s Top 125 US Organizations recognizing employee development.[44]

See also

References

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External links

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  26. ↑ Report of the Special Rapporteur on the situation of human rights in the Palestinian territories occupied since 1967 (A/68/376, 10 September 2013, Item 69 (c))
  27. ↑ Script error: No such module "citation/CS1".
  28. ↑ Murtaza Hussain: Why is RE/MAX selling properties in illegal Israeli settlements? The Intercept, 11 February 2016
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