Plus (German supermarket)
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Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen" (approximately "top-notch living and saving"), featuring animated "little prices" (also sold as plush puppets) as their mascot.[1]
Sale
The Edeka Group and the Tengelmann Group entered a joint venture to acquire the Plus supermarket chain on 16 November 2007, which resulted in 70% of Plus supermarkets being owned by the Edeka Group and 30% owned by the Tengelmann Group.[2]
As of January 2009, the stores in the Plus supermarket chain owned by the Edeka group were remodelled into Netto Marken-Discount supermarket chain branches, while the Tengelmann Group's supermarkets were bought by others.[3]
In 2008, Plus was recognized by PETA as the most pet-friendly discount store.[4]
| Country | First supermarket | Withdrawn | Number of supermarkets | Sold to |
|---|---|---|---|---|
| Cyprus | 1973 | 2008 | 44 | AlphaMega |
| Germany | 1972 | 2007 | 2840 | Netto Marken-Discount (Edeka) and 328 Penny Market (REWE) |
| Austria | 2003 | 2010 | 355 | |
| Spain | 1994 | 2007 | 238 | Dia |
| Portugal | 2003 | 2007 | 75 | Pingo Doce (Jerónimo Martins) |
| Poland | 1995 | 2007 | 183 | Biedronka (Jerónimo Martins) |
| Czech Republic | 1992 | 2008 | 134 | Penny Market (REWE) |
| Hungary | 1992 | 2008 | 174 | Spar |
| Romania | 2005 | 2010 | 120 | Lidl |
| Bulgaria | 2009 | 2010 | 25 | Lidl |
| Greece | 2006 | 2008 | 33 | AB Vassilopoulos (Delhaize) |
| United States | 1979 | 1982 | 21 | A&P |
References
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External links
- Script error: No such module "Official website".Script error: No such module "Check for unknown parameters". (2021 link, now redirects netto-online.de)
- Script error: No such module "Official website".Script error: No such module "Check for unknown parameters". (2008 link, which was archived by the Wayback Machine)
- Plus-Sammlung.de Collection of Plus memorabilia and a detailed history of Plus in Germany and in the US (in German)
Template:Portalbar Template:The Great Atlantic and Pacific Tea Company Template:Supermarkets in Bulgaria Template:Supermarkets of the United States
- Pages with script errors
- 1972 establishments in West Germany
- Retail companies established in 1972
- Defunct supermarkets of Germany
- Mülheim
- Retail companies disestablished in 2009
- Supermarkets of Germany
- The Great Atlantic & Pacific Tea Company
- Discount stores of Germany
- German companies established in 1972
- German companies disestablished in 2009