Microbrand
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market.[1] The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.[2][3]
Microbrands are most frequently associated with products such as watches,[4] instruments, undergarments, automobiles, and jewelry.
See also
Script error: No such module "Portal".
References
<templatestyles src="Reflist/styles.css" />
Script error: No such module "Check for unknown parameters".