Lowrider (magazine)
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Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019.[1]
Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program.[2] The magazine also released a series of music videos[3] through their label, Thump Records.
LowriderTemplate:'s monthly circulation was less than 56,000 at the end of 2011.[4] In 2000, the magazine's monthly circulation was more than 200,000.[2]
Publication history
Lowrider was founded in the mid-1970s by San Jose State students Larry Gonzalez, Sonny Madrid, and David Nunez, "who sought to present a voice for the Chicano community in the Bay Area."[2] The first issue debuted in January 1977.
Essentially self-distributed,[5] the magazine struggled until the November 1979 issue, when it began pairing bikini-clad women with lowriders on the cover each issue.[2]
An early artistic contributor to the magazine, David Holland, split with Lowrider to found his own Teen Angels Magazine in 1979, with the first issue published in 1981.[6][7]
In the early 1980s, Lowrider also featured cartoonist David Gonzales' monthly comic strip The Adventures of Hollywood, which eventually morphed into the Homies line of toy figurines.[5]
Even so, after being taken over by its printer, Lowrider folded in December 1985.[2]
The magazine was revived in June 1988 by original co-founder Larry Gonzalez along with brothers Alberto and Lonnie Lopez.[2] They moved the magazine's headquarters to Fullerton, California[2] (closer to the heart of lowrider culture), and began featuring customized trucks on the cover.[2]
As the magazine increased readership through the late 1980s and early '90s it spun off other titles, established a merchandising division, and began sponsoring multi-annual lowrider shows which took place all over the Western U.S.[2]
Lowrider Publishing Group was acquired in 1997 by automotive periodicals conglomerate McMullen Argus Publishing, which was itself acquired in 1999 by PriMedia.[2] In 2007, Lowrider was taken over by Source Interlink Media, now known as TEN: The Enthusiast Network.[1]
Offshoots
- Roll Models: The Lowrider Magazine YouTube Channel which features driver profiles
- Lowrider Arte: quarterly magazine featuring the art of lowrider culture
- Lowrider Bicycle: established 1993, it is marketed to preteens and young teens who customize their bicycles
- Lowrider Euros: Volkswagen and Toyota lowriders; eventually merged into Lowrider EdgeScript error: No such module "Unsubst".
- Lowrider Truck: lowrider pickups; eventually merged into Lowrider EdgeScript error: No such module "Unsubst".
- Lowrider Japan: Tokyo-based Japanese-language version, published under license
- Lowrider Edge: "New Age Custom" lowrider cars, bikes, and trucks[8]
References
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- ↑ a b Script error: No such module "citation/CS1".
- ↑ a b c d e f g h i j O'Dell, John. "Lowrider Magazine Riding Higher Than Ever," Los Angeles Times (April 19, 2000).
- ↑ Low Rider Magazine Video Series
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- ↑ a b Script error: No such module "Citation/CS1".
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- ↑ Lowrider Edge website (Template:Webarchive). Accessed Jan. 2, 2014.
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External links
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- Pages with script errors
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- Automobile magazines published in the United States
- Defunct magazines published in the United States
- Magazines disestablished in 2019
- Magazines established in 1976
- Magazines published in California
- Monthly magazines published in the United States
- Motor Trend Group