Knorr (brand)
Template:Short description Template:Use British English Template:Use dmy dates Template:Infobox brand
Knorr (Template:IPAc-en;[1] Script error: No such module "IPA".) is a German food and beverage trademark based in Heilbronn, Germany, founded in 1838 and owned by the British-Dutch corporation Unilever since 2000, who acquired Knorr's original parent company Best Foods, with the exception of Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.
It was known as Royco in Indonesia and Kenya, and as Continental in Australia and New Zealand. Knorr is also produced in India[2][3] and Pakistan.[4]
History
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany. Products previously sold under the Lipton brand (other than tea) are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.[5]
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Share of the C. H. Knorr AG, issued December 1929
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The old logo of Knorr used from 1988 to 2004
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The third logo of Knorr used from 2004 to 2019. Still used in the United States.
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Knorr Cooking Center in Heilbronn
Bouillon cubes
In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables and meat.
Worldwide
Knorr is available around the world. By 2000, the Knorr brand expanded to nearly ninety countries, from eight countries in 1957.[6]Template:Needs update In Japan, Knorr is owned by Ajinomoto.
In the United Kingdom, the brand is known for its association with restaurateur Marco Pierre White.[7][8]
In Switzerland, the small red imp-like figure on packaging is known as "Knorrli" and was first used as a brand mascot in 1948.[9]
In many countries in Latin America, such as Argentina and Mexico, the brand is known as Knorr-Suiza.
An Israeli company, based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.[10]
See also
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References
External links
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- ↑ Marketing Strategies of Knorr Template:Webarchive brandyuva.in. Retrieved 25 September 2021
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