Marithé et François Girbaud

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Marithé + François Girbaud is an international clothing company based in France and founded by stylists François Girbaud and Marithé Bachellerie in 1972.[1][2][3] They created several brands : Compagnie des montagnes et des forêts, Ça, Closed, Matricule 11342, etc.[4] They are world-known especially for industrialization of the stonewash (stone washing process), baggy trousers and skin-tight jeans.[5][6][7]

History

The fashion duo began their career working in the Parisian clothes shop Western House, in 1964.[8] Then Maurice Chorenslup, Pierre Zelcer and Jacques Rozenker helped the couple to create their first brands.[9]

The 1980s to 1990s were the decades of biggest successes for the French brand, with a $900 million worldwide turnover. In 2010, the group was still generating €200 million of revenue.[10]

File:François Girbaud Jacques Rozenker (1974).jpg
François Girbaud and Jacques Rozenker (1974).

In 1983, the Girbaud duo created costumes for Jennifer Beals and Michael Nouri, actors in the Flashdance movie.[11]

In 1992, Kris Kross, the rap/hip hop duo known for hit song "Jump", were wearing Girbaud's jeans in their music video.[12][13][14]

In 1995, Marithé et François began using new cutting and assembly techniques: laser, ultra-sound, techno-fusion.[15] They then launched the new bleu éternel process (1997), which prevents indigo denim from fading. The garment remains soft, comfortable and retains its main properties: depth and authenticity of color. Wattwash, the laser treatment of denim, artificially ages the fabric and reduces water consumption by 97.5%. This provides an opportunity to raise consumers' ecological awareness.[16][17]

In June 2012, it was reported that Girbaud had filed for bankruptcy and that its websites were down.[18]

In 2015, Marithé Bachellerie and François Girbaud created a new company named Mad Lane (an itinerant concept store) but were still using the original name Marithé + François Girbaud.[19][20]

Filmography

References

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External links

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