Denner (supermarket)

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Denner is a discount supermarket chain in Switzerland. It is Switzerland's third-largest supermarket chain after Migros and Coop with 11.4% market share. It has been owned by the Federation of Migros Cooperatives since 2007.

As of 2022, Denner has 860 stores (591 own stores and 269 running as franchise called Denner Partner) and a revenue of 3.7 billion CHF.[1] Denner is the second largest wine-seller in Switzerland. In 2024, Denner generated net sales of approximately 3.9 billion Swiss francs.[2] The company is led by CEO Torsten Friedrich. Founded in Zollikon in 1860, the company is headquartered in Zurich.

The first predecessor company of today's Denner Group was called "Reiff-Schwarz, Mercerie und Spezereihandel," which subsequently operated branches primarily in the upper Lake Zurich region, the Zürcher Oberland, and the Canton of Glarus. Over the course of time, the company was renamed several times, it was converted into a public limited stock company in 1935, and received its current name, Denner AG, in 1969 under the leadership of lawyer and sole owner Karl Schweri.

Corporate structure

File:Denner Filiale.JPG
Discount store of the Denner AG in Zurich

Range and locations

Denner is a discount supermarket with a range of around 1,900 everyday items. At the turn of the millennium, Denner was the first in Switzerland to use extended shelf life (ESL) milk.[3] In 2016, the range was supplemented by IP Suisse products.[4] In 2019, organic foods were added to the range with the Rossmann brand enerBiO.[5] In October 2022, Denner added milk from Bio Suisse to its range.[6]

Since 2019, the discounter has increasingly relied on pre-baked goods, which are baked in the branches before being sold.[7][8] Denner tryed to achieve low sales prices in Switzerland with the use of parallel imports.[9] The company has distribution centers in Mägenwil in Aargau,[10][11] Frauenfeld in Thurgau, Schmitten in Freiburg,[12] Lyss in Bern,[13] and Dietlikon in Zurich.[14] Some of those branches also have a Swiss Post agency.[15][16][17]

File:Denner Verteilzentrum in Frauenfeld (2021).jpg
Distribution center in Frauenfeld

Corporate Management

Board of Directors

The Board of Directors of Denner AG currently consists of five members:[18][19]

  • Michel Gruber (Chairman; also Head of the Retail Department at MGB)
  • Christian Biland (Vice Chairman)
  • Christine Rittner-Koch (Member)
  • Isabelle Zimmermann (Member; also Head of the Finance Department at MGB)
  • Anita Weckherlin (Member; also Chairwoman of the Executive Board of the Migros Basel Cooperative)

Executive Management

The Executive Management of Denner AG currently consists of seven members:[20]

  • Torsten Friedrich (CEO)
  • Roger Meier (Finance)
  • Serge Gafner (Human Resources)
  • Stefan Eberhard (Purchasing, ad interim)
  • Thomas Rossel (Logistics)
  • Christian Staub (Sales)
  • Daniel Heinzmann (IT)

History

It was started in 1860 and later developed by Karl Schweri.[21] It later made Switzerland's first discounter in 1967 in Zürich. In 1973, it broke the country's tobacco cartel.Script error: No such module "Unsubst". In 2004, the sales of its 580 outlets exceeded CHF 1.8 billion.

In 2005 Denner acquired its rival discount chain Pick Pay.[22]

In January 2007, it was announced that Migros has purchased a majority stake in Denner.[23] After the entrance of the worldwide-known retailers Aldi and Lidl (2004 and 2009), Denner successfully defended its leading role in the discount category.

"One for all" ("Einer für Alle") is the company claim, as it describes itself as the "Retail's Robin Hood", who is fighting for cheaper prices for the customers.Script error: No such module "Unsubst".

At the end of 2016, the leading Swiss discounter Denner had 510 of its own discounter branches in all four language regions of Switzerland and in the Principality of Liechtenstein, as well as independent retailers who are supplied by the company Denner and operate under the names Denner Satellit and "Denner Partner" (279 branches). 20 locations are also operated in the franchise model as Denner Express or Denner partners. At the end of 2017, Denner had 811 points of sale.[24] With over 300 wines in its range, Denner is the second-largest wine retailer in Switzerland after Coop.[25] At the end of 2018, Denner employed a total of 5,075 people and 105 apprentices. Net sales in 2016 were 2.97 billion Swiss francs and 138.3 million purchases were registered.[26] At the end of 2018, Denner had 817 branches.[27]

References

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External links

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