Chia Pet

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Template:Short description Script error: No such module "about". Template:Pp-pc Script error: No such module "Infobox".Template:Template otherScript error: No such module "Check for unknown parameters". Chia Pets are American styled terracotta figurines used to sprout chia, where the chia sprouts grow within a couple of weeks to resemble the animal's fur or hair.[1][2] Moistened chia seeds (Salvia hispanica) are applied to a grooved terracotta figurine.[2]

The Chia Pet was marketed and popularized by Joseph Pedott.[3] Pedott first learned about "something called the Chia Pet" being imported from Oaxaca, Mexico, when he attended a housewares show in Chicago in 1977. Negotiating the rights from importer Walter Houston, Pedott began marketing Chia Pets in the US.[1]

The first Chia Pet was created on September 8, 1977.[4][5] A trademark registration was filed on Monday, October 17, 1977.[6] They were produced by Pedott's San Francisco-based company, Joseph Enterprises, Inc.,[1] which was purchased by National Entertainment Collectibles Association in 2018.[7] They achieved popularity in the 1980s following the 1982 release of a ram, the first widely distributed Chia Pet.[5] Originally made in Mexico, Chia Pets are now produced in China.[1]

The catchphrase sung in the TV commercial as the plant grows in time lapse is "Ch-ch-ch-chia!" This catchphrase originated at an agency brainstorming meeting, where one of the individuals present pretended to stutter the product name.[1] As of 2019, approximately 15 million Chia Pets were sold annually, with most sales happening during the holiday season.[1][2] In 2000, a Chia Pet was included inside a New York Times time capsule to be opened in the year 3000.[1]

A range of generic animals has been produced, including a hedgehog, turtle, pig, puppy, kitten, frog, and hippopotamus. Cartoon characters have also been licensed, including Garfield, Scooby-Doo, Looney Tunes, Shrek, The Simpsons, and SpongeBob.[4] Additionally, there are Chia Pets depicting real people, including Barack Obama, Bob Ross, and Donald Trump.[4]

References

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  6. CHIA PET – Reviews & Brand Information – Encap Products Company Mt. Prospect, IL – Serial Number: 73144986. Socialmedia.trademarkia.com. Retrieved on 2012-01-10.
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External links

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