Brita (company)

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File:Brita kettle.jpg
A Brita kettle with boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.

Brita GmbH is a German manufacturer of water filters headquartered in Taunusstein near Wiesbaden, Hesse. The company's manufacturing facilities are located in China, Germany, Switzerland, Italy, and the United Kingdom.[1] Brita products are distributed in 69 countries.[2]

Products

File:Brita Filter.png
A used Brita ("Maxtra" type) water purification filter cross-section with activated charcoal particles (black) and ion-exchange resin beads (white).

Brita produces water jugs (BPA-free, made of styrene methyl methacrylate copolymer), and tap attachments with integrated disposable filters. The filters can be recycled.[3]

Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells.[4] According to Brita, the filters have two effects:[5]

  • The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
  • The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.

In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.

History

Brita was founded in 1966 by Heinz Hankammer. The company was first named AquaDeMat before he later named the company after his daughter.[6] The company secured the first patent for domestic water filter use in the 1970s.[7]

In 1988,[8] The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas[9] and Brita agreed to a non-compete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea,[10] only to withdraw again in 2016.[11]Template:Better source needed However, products are still sold in the US under the Brita brand.

References

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  1. ↑ Cite error: Script error: No such module "Namespace detect".Script error: No such module "Namespace detect".
  2. ↑ Script error: No such module "citation/CS1".
  3. ↑ "Recycling service for cartridges". Brita UK. Retrieved 2018-04-03.
  4. ↑ "Questions about products and water filtration". Brita UK. Retrieved 2018-04-03.
  5. ↑ Script error: No such module "citation/CS1".
  6. ↑ Script error: No such module "citation/CS1".
  7. ↑ Script error: No such module "citation/CS1".
  8. ↑ HBS case 9-500-024, January 15, 2002, Page 1
  9. ↑ "Clorox Secures Brita Business In Americas", HomeWorld Business. November 27, 2000.
  10. ↑ Script error: No such module "Citation/CS1".
  11. ↑ "The Best Water Filter Pitcher". Wirecutter. Retrieved 2018-04-03.

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External links

  • Script error: No such module "Official website".Script error: No such module "Check for unknown parameters".
  • Brita UK website
  • Mavea, website for Brita's U.S. brand that is not licensed to Clorox.

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