Archer (typeface)
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Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine.[1] It was later released by Hoefler & Frere-Jones for commercial licensing.
Structure
The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi.[2] Ball terminals were added to the upper terminals on letters such as C and G to increase its charm.[3][2] Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs.[2][4]
Uses
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[5]
References
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External links
- Archer (H&FJ website)