Angelo Mariani (chemist)

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File:Vin mariani publicite156.jpg
Advertising bill for the wine Mariani, lithograph by Jules Chéret, 1894

Angelo Mariani, born Ange-François Mariani (17 December 1838 – 1 April 1914) was a French pharmacy technician (assists the pharmacist in dispensing, preparation and administration), and entrepreneur from the island of Corsica. He was born in Pero-Casevecchie, Haute-Corse. A pharmacist is known as a chemist in Commonwealth English.

Early life

Mariani was born on 17 December 1838 on the island of Corsica in France. His family consisted of wealthy healthcare workers.[1]

Career

He is best known as the inventor of the first coca wine, Vin Mariani, in 1863, made from Bordeaux wine and coca leaves.[2] His contribution was to introduce the coca leaf indirectly to the general public. Mariani imported tons of coca leaves and used an extract from them in many products. It was Mariani's coca wine, though, that made him rich and famous. Mariani was also awarded with a medal of appreciation from Pope Leo XIII.[3]

This tonic wine, Vin Mariani, has been described as an inspiration for John S. Pemberton's 1885 coca wine drink, Pemberton's French Wine Coca and the ancestor of Coca-Cola.[4][5]

"Marketed as a 'brain-tonic', French Wine Coca was re-launched in 1886 as Coca-Cola"[6][7]

Works

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Further reading

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  • Arbouche, Nadia, Aymon de Lestrange, Jean-Sébastien Raul, and Pascal Kintz. Mariani wine: What's really in it? Analysis of the most popular tonic drink of the 19th century after 100 years of storage. Journal of Pharmaceutical and Biomedical Analysis 238 (2024): 115804.
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  • Emery, Elizabeth. Viral marketing: Mariani wine testimonials in early French and American newspaper advertising. Nineteenth-Century Contexts 39, no. 2 (2017): 117-129.
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References

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  10. ↑ Peter G. Homan BOOK REVIEW - Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising PHARMACEUTICAL HISTORIAN · 2019 · Volume 49/4
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