7 for All Mankind

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7 For All Mankind (often referred to simply as 7FAM) is an American denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Vernon, California.[1] It was purchased by the VF Corporation in 2007 and sold to Delta Galil Industries in 2016.

7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. The brand is sold in over 80 countries including Europe, Canada, and Japan.[2]

History

Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on female denim wearers, it has been stated that the company was successful because of the fit, fabrics, washes, attention to detail, and the logo on the product's back pockets.[3] 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities,[4] including Prince Harry.[5]

File:Seven For All Mankind logo.jpg
7 For All Mankind's Signature pocket stitching

Apparel

7 For All Mankind jeans are characteristically tight-fitting and mid-rise.[6]

References

  1. Vernon Jeans Maker Sells 50% Stake to Raise Cash
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  3. Denim has legs, The San Diego Union-Tribune, October 5, 2005
  4. Haute List, The New York Post, April 26, 2007
  5. denimblog.com June 2012
  6. Jeans' genes part of price tag formula, Contra Costa Times, November 8, 2006, Business and Financial section.

External links