JCDecaux

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JCDecaux Group (JCDecaux SA, Script error: No such module "IPA". Template:Respell) is a multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports.[1] The company is headquartered in Neuilly-sur-Seine, near Paris, France.

The company was founded in 1964 in Lyon by Jean-Claude Decaux[2] who led the company until 2000.[1] The company has been criticized for promoting Russian propaganda on the Oslo Metro in support of the Russian invasion of Ukraine.[3]

History

Jean-Claude Decaux[4] (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.[5]

In 1999, the group acquired Havas Media Communication and Avenir.[6] This acquisition allowed the group to expand into the large-format advertising market and advertising in airports. In 2001, JCDecaux entered the Euronext Stock Exchange[7] with an opening share price of €16.50. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and Jean-François Decaux , who then became co-CEOs of the company.[5]

File:Fiat Doblo JC Decaux Strasbourg.JPG
JCDecaux van in France

In 2011, JCDecaux acquired French kiosk business MediaKiosk.[8]

In January 2022, JCDecaux reported its 2021 revenue as $3.06 billion, an increase of 18.7%, which was perceived as an indication that the out-of-home market had recovered from the disruption caused by the COVID-19 pandemic restrictions of the previous years.[9][10]

Controversies

In 2025, the company was criticized for running an advertisement campaign promoting Russian propaganda opposing aid to Ukraine following the Russian invasion of Ukraine on the Oslo Metro. The campaign was ostensibly funded by a newly established pro-Russian party. However, the party neither reported donations anywhere near the required amount nor disclosed its funding sources, leading to strong suspicions of foreign interference and possible Russian financing. As a result, the Political Parties Act Committee launched an investigation into the campaign. JCDecaux’s Norway head, Gisle Holst Roness, declined to disclose how much the company was paid.[3] The campaign also drew sharp criticism from Oslo Sporveiers Arbeiderforening (OSA), the city’s largest transport union, which denounced the ads as “populist, divisive and irresponsible,” stating that such messages “pollute the urban environment” and “undermine fundamental values such as international solidarity and the fight for peace and democracy.[11]

Bicycle rentals

File:Vélib Sèvres-Lecourbe.jpg
Vélib' bicycle hire station at Sèvres – Lecourbe (Paris Métro)

JCDecaux operates fleets of city bicycles under the brand Cyclocity.[12]

The cities that have implemented JCDecaux's bicycle rental systems are listed below.[13]

To sort this table by any column, click on the File:Sort both.gif icon next to the column title.

City Country Years of operation System name Stations Bikes
Amiens Template:Country data France since 2008 Vélam 26 313
Besançon Template:Country data France since 2007 VéloCité 30 200
Brisbane Template:Country data Australia since 2010 CityCycle 150 2000
Brussels Template:Country data Belgium since 2009 Villo! 360 5000
Cergy-Pontoise Template:Country data France since 2009 VélO2 42 400
Córdoba Template:Country data Spain since 2003 Cyclocity 4 35
Créteil Template:Country data France since 2010 Cristolib’ 10 130
Dublin Template:Country data Ireland since 2009 Dublinbikes 102 1500
Gijón Template:Country data Spain since 2003 Gijon-Bici 8 64
Gothenburg Template:Country data Sweden since 2010 Styr & Ställ 50[14] 600[14]
Kazan Template:Country data Russia 2013-2020[15] Veli’K[16] 6 120[17]
Lillestrøm Template:Country data Norway since 2013 Bysykkel 5 50
Ljubljana Template:Country data Slovenia since 2011 BicikeLJ 84[18] 840[18]
Lund Template:Country data Sweden since 2014 Lundahoj 17 250
Luxembourg Template:Country data Luxembourg since 2008 Vel'oh! 116 1000 [19]
Lyon Template:Country data France since 2005 Vélo'v 348 4000
Maribor Template:Country data Slovenia since 2022 Mbajk 22 220
Marseille Template:Country data France since 2007 Le vélo 130 1000
Mulhouse Template:Country data France since 2007 Vélocité 40 240
Namur Template:Country data Belgium since 2010 Li Bia Velo 24 240
Nancy Template:Country data France since 2008 VélOstan'lib 29 250
Nantes Template:Country data France since 2008 Bicloo 102 880
Rouen Template:Country data France since 2007 Cy'clic 20 250
Santander Template:Country data Spain since 2008 Tusbic 15 200
Seville Template:Country data Spain since 2007 Sevici 260 2500
Toulouse Template:Country data France since 2007 VélôToulouse 253 2400
Toyama Template:Country data Japan since 2010 Cyclocity-Toyama 15 150
Valencia Template:Country data Spain since 2010 Valenbisi 275 2750
Vienna Template:Country data Austria 2003-2022[20] City Bike 116 1500
Vilnius Template:Country data Lithuania since 2013 Cyclocity Vilnius 37 300

Worldwide presence

JCDecaux operates in more than 75 countries across five continents. 77.9% of JCDecaux's annual revenue comes from outside of France.[21]

Europe

JCDecaux originated in France.[5]

Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996.

JCDecaux UK was founded in the United Kingdom in 1984 and is the market leader in outdoor advertising. In 2005, JCDecaux UK unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts such as: a contract for Outdoor Advertising at St Pancras International in London (2011),[22] and National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, and Glasgow Airports. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor.[23] In 2015, JCDecaux won the Transport for London (TfL) bus shelter advertising contract.[24]

JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999), Poland (1999) and in Hungary (2012). JCDecaux can also be found in the Baltic states (2002), Bulgaria (2007), and Ukraine (2007).[25] Additionally, JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures.

North America

JCDecaux has been present in the United States since 1993 in major cities and 26 US airports, including New York,[26] Washington, D.C.,[27] and Los Angeles.[28] JCDecaux entered Canada in 2002.

Its North America division has its head office 350 Fifth Avenue in Midtown Manhattan, New York City.[29]

South America

JCDecaux moved into Brazil and Argentina in 1998. The company is also a part of the outdoor market in Argentina, Uruguay (2000), and Chile (2001). JCDecaux won a contract for 1000 digital clocks in São Paulo (2012), completing the acquisition of 85% of EUMEX.[30]

Middle East and Africa

The company's operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, Tel Aviv in Israel, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. JCDecaux signed a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.[31]

JCDecaux is present in the following African countries: Cameroon, Cote D'Ivoire, Gabon, Nigeria, Malawi, Mauritius, Réunion, Tanzania, Angola, Botswana Eswatini, Lesotho, Mozambique, Namibia, Zambia, and Zimbabwe.

Asia and Oceania

JCDecaux expanded to Australia in 1997. In Asia, JCDecaux can be found in Singapore and Thailand (1999), Japan (2000, as MCDecaux) and South Korea (2001). JCDecaux entered China in 2004, in seven airports, including Hong Kong, Shanghai and Beijing. The company also has a presence in India (2006), Uzbekistan (2006), Kazakhstan (2007) and Mongolia (2014).[32]

In 2018, the company acquired the Australian company APN Outdoor.[33]

According to JCDecaux, they have been maintaining and building about 1200 bus shelters within the NDMC since 2006 on their behalf. [34] In March 2020, JCDecaux reported that they had been disinfecting bus shelters in Delhi in order to combat the spread of COVID-19 effectively.[35]

See also

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And rival outdoor advertising companies:

References

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External links

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