Don't even think about it!: Difference between revisions
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==History== | ==History== | ||
[[File:Don't even THINK of Parking here 2010.jpg|thumb|A "Don't even THINK of parking here" sign in New York City]] | [[File:Don't even THINK of Parking here 2010.jpg|thumb|A "Don't even THINK of parking here" sign in New York City]] | ||
The [[catchphrase]] as used by the Pepsi ad was based upon a similar phrase, "Don't even THINK of parking here", which came into use on [[Road signs in the United States#R8 | The [[catchphrase]] as used by the Pepsi ad was based upon a similar phrase, "Don't even THINK of parking here", which came into use on [[Road signs in the United States#R8 series: Parking and emergency restrictions|no parking signs]] in major cities such as [[New York City]] and [[Chicago]].<ref>{{Cite news|url=http://www.highbeam.com/doc/1P2-675018.html|archive-url=https://web.archive.org/web/20121025173844/http://www.highbeam.com/doc/1P2-675018.html|url-status=dead|archive-date=October 25, 2012|title=No Go|newspaper=The Washington Post|date=August 16, 1998|author=E.J. Dionne}}</ref><ref>{{cite news |title=13 Ways to Get Message on Parking |url=https://pqasb.pqarchiver.com/chicagotribune/access/24877014.html?dids=24877014:24877014&FMT=ABS&FMTS=ABS:FT&type=current&date=Mar+05%2C+1987&author=Associated+Press&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc=13+WAYS+TO+GET+MESSAGE+ON+PARKING&pqatl=google |archive-url=https://web.archive.org/web/20121020204652/http://pqasb.pqarchiver.com/chicagotribune/access/24877014.html?dids=24877014:24877014&FMT=ABS&FMTS=ABS:FT&type=current&date=Mar+05,+1987&author=Associated+Press&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc=13+WAYS+TO+GET+MESSAGE+ON+PARKING&pqatl=google |url-status=dead |archive-date=October 20, 2012 |agency=Associated Press |page=4 |work=[[Chicago Tribune]] |date=March 5, 1987 |accessdate=January 1, 2011 }}</ref> The signs first appeared in New York in 1982 during [[Ed Koch|Ed Koch's]] mayoral administration.<ref>{{cite news |author=Ari L. Goldman |work=[[The New York Times]] |title=Bus-Only Lanes to be Increased to Speed Travel |date=June 15, 1982 |at=section A, p. 1 }}</ref><ref>{{cite news |author=Clyde Haberman and Laurie Johnston |work=[[The New York Times]] |title=New York Day by Day |date=September 4, 1982 |at=section 1, p. 24 }}</ref> | ||
==Popularization== | ==Popularization== | ||
Latest revision as of 20:55, 3 June 2025
Template:Short description Script error: No such module "Distinguish". "Don't even think about it!" is an emphatic prohibition[1] popularized by a 1993 Pepsi commercial featuring Shaquille O'Neal, a famous basketball player.
History
The catchphrase as used by the Pepsi ad was based upon a similar phrase, "Don't even THINK of parking here", which came into use on no parking signs in major cities such as New York City and Chicago.[2][3] The signs first appeared in New York in 1982 during Ed Koch's mayoral administration.[4][5]
Popularization
The 1993 commercial featuring O'Neal begins with him playing hoops at a street basketball court. A little kid notices him, and exclaims O'Neal's nickname, "Shaq". O'Neal, noticing that the kid has a Pepsi in his hand, walks over and says "Hey, can I have it?" He bends over, supposing that his admirer will give him the soda, but the kid refuses, saying: "Don't even think about it!" Suddenly, a sound simulating that of a scratched record is heard, and the commercial ends with the Pepsi logo and slogan.
The commercial is actually a parody of another famous one from the 1970s produced by Pepsi's rival, Coca-Cola, in which a young boy meets football player "Mean" Joe Greene as he is leaving the field after a game. The boy gives his hero a bottle of Coke and, in exchange for the drink, the football player throws his jersey to the boy, who excitedly catches the souvenir.
In a Rocko's Modern Life episode, Rocko got a traffic ticket for literally thinking of parking.
The sign is mentioned in an episode of Arthur in the backdoor pilot for Postcards from Buster.
See also
References
Further reading
- Script error: No such module "citation/CS1".