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{{short description|French fashion house}}
{{short description|French fashion house}}
{{Use dmy dates|date=July 2025|cs1-dates=ly}}
{{Infobox company
{{Infobox company
| industry = Fashion
| industry = Fashion
| founded = 1914
| founder = [[Jean Patou]]
| hq_location_city = [[Paris]]
| hq_location_country = France
| owner = [[LVMH]]
| owner = [[LVMH]]
| website = https://www.patou.com/
| website = {{URL|https://www.patou.com}}
}}
}}
'''Patou''', formerly known as '''Jean Patou''' or Jean Patou Paris, is a French fashion house.  
'''Patou''' ({{IPA|fr|patu}}), formerly known as '''Jean Patou''' or Jean Patou Paris, is a French fashion house.  


== History ==
== History ==
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The company was originally created by [[Jean Patou]] in 1914 and was eponymously named. After his premature death in 1936, his sister Madeleine and her husband Raymond Barbas continued running the business.{{cn|date=January 2020}}
The company was originally created by [[Jean Patou]] in 1914 and was eponymously named. After his premature death in 1936, his sister Madeleine and her husband Raymond Barbas continued running the business.{{cn|date=January 2020}}


From 1919 the business designed and produced [[haute couture]], ready-to-wear and [[Joy (perfume)|perfume]]. In 1987, the haute couture activity was stopped. The same year, the Jean Patou house launched an accessories line, the artistic direction of which was entrusted to Peggy Huynh Kinh.<ref>{{Cite journal|date=May 1994 |title=Carole Bouquet|journal=Vogue France|issue=746}}</ref> By 1996 the company had closed.<ref>{{Cite web|url=https://www.infogreffe.fr/entreprise-societe/333455913-jean-patou-couture-cie-750185B107850000.html?typeProduitOnglet=EXTRAIT&afficherretour=true|title=JEAN PATOU COUTURE & CIE à PARIS (333455913), CA, bilan, KBIS - Infogreffe|website=www.infogreffe.fr|access-date=2020-01-08}}</ref>
From 1919 the business designed and produced [[haute couture]], ready-to-wear and [[Joy (perfume)|perfume]]. In 1987, the haute couture activity was stopped. The same year, the Jean Patou house launched an accessories line, the artistic direction of which was entrusted to Peggy Huynh Kinh.<ref>{{Cite journal|date=May 1994 |title=Carole Bouquet|journal=Vogue France|issue=746}}</ref> By 1996 the company had closed.<ref>{{Cite web|url=https://www.infogreffe.fr/entreprise-societe/333455913-jean-patou-couture-cie-750185B107850000.html?typeProduitOnglet=EXTRAIT&afficherretour=true|title=JEAN PATOU COUTURE & CIE à PARIS (333455913), CA, bilan, KBIS Infogreffe|website=www.infogreffe.fr|access-date=2020-01-08}}</ref>


Patou was acquired by [[Procter & Gamble]] in 2001. In 2011 it was bought by Designer Parfums Ltd, a UK-based firm.<ref>{{cite web |last1=Amorim |first1=Jose |title=CHRISTIAN DIOR LAUNCHES JOY BY DIOR. REWRITING PERFUMERY HISTORY IS NOT A GOOD THING |url=https://luxuryactivist.com/fragrances/christian-dior-launches-joy-by-dior-rewriting-perfumery-history-is-not-a-good-thing/ |website=Luxury Activist |access-date=17 February 2020 |date=21 August 2018}}</ref>  
Patou was acquired by [[Procter & Gamble]] in 2001. In 2011 it was bought by Designer Parfums Ltd, a UK-based firm.<ref>{{cite web |last1=Amorim |first1=Jose |title=Christian Dior Launches Joy By Dior. Rewriting Perfumery History is Not a Good Thing |url=https://luxuryactivist.com/fragrances/christian-dior-launches-joy-by-dior-rewriting-perfumery-history-is-not-a-good-thing/ |website=Luxury Activist |access-date=2020-02-17 |date=21 August 2018}}</ref>  


In September 2018, the LVMH group announced a strategic partnership with Designer Parfums Ltd, assimilating majority shares in the Jean Patou portfolio.<ref>{{Cite web|url=https://www.societe.com/societe/jean-patou-831242359.html|title=JEAN PATOU (PARIS 8) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM - 831242359|website=www.societe.com|access-date=2020-01-08}}</ref> As soon as the partnership was announced, LVMH relaunched the brand's couture activity, renamed "Patou", and appointed Guillaume Henry as artistic director. The brand's flagship fragrance, JOY, known since the 1929 crisis as ‘the most expensive perfume in the world’, disappeared so that the name could be reassigned to a new Dior product. The brand's other fragrances were also discontinued.
In September 2018, the LVMH group announced a strategic partnership with Designer Parfums Ltd, assimilating majority shares in the Jean Patou portfolio.<ref>{{Cite web|url=https://www.societe.com/societe/jean-patou-831242359.html|title=JEAN PATOU (PARIS 8) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM 831242359|website=www.societe.com|access-date=2020-01-08}}</ref> As soon as the partnership was announced, LVMH relaunched the brand's couture activity, renamed "Patou", and appointed Guillaume Henry as artistic director. The brand's flagship fragrance, JOY, [[Veblen good|marketed as "the most expensive perfume in the world"]] since the 1929 crisis, disappeared so that the name could be reassigned to a new Dior product. The brand's other fragrances were also discontinued.


== References ==
== References ==

Latest revision as of 07:38, 17 November 2025

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History

The company was originally created by Jean Patou in 1914 and was eponymously named. After his premature death in 1936, his sister Madeleine and her husband Raymond Barbas continued running the business.Script error: No such module "Unsubst".

From 1919 the business designed and produced haute couture, ready-to-wear and perfume. In 1987, the haute couture activity was stopped. The same year, the Jean Patou house launched an accessories line, the artistic direction of which was entrusted to Peggy Huynh Kinh.[1] By 1996 the company had closed.[2]

Patou was acquired by Procter & Gamble in 2001. In 2011 it was bought by Designer Parfums Ltd, a UK-based firm.[3]

In September 2018, the LVMH group announced a strategic partnership with Designer Parfums Ltd, assimilating majority shares in the Jean Patou portfolio.[4] As soon as the partnership was announced, LVMH relaunched the brand's couture activity, renamed "Patou", and appointed Guillaume Henry as artistic director. The brand's flagship fragrance, JOY, marketed as "the most expensive perfume in the world" since the 1929 crisis, disappeared so that the name could be reassigned to a new Dior product. The brand's other fragrances were also discontinued.

References

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External links

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