Unbundling: Difference between revisions

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imported>Beland
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| date=  April 15, 2011
| date=  April 15, 2011
| access-date = 19 Dec 2012
| access-date = 19 Dec 2012
}}</ref> Unbundling prices and extending choice are generally processes seen as favourable to [[customer]]s.<ref name=tjan />
In the context of [[mergers and acquisitions]], unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries".<ref>{{cite web
| url= http://www.investopedia.com/terms/u/unbundling.asp
| title=  Unbundling
| publisher= investopedia
| access-date = 13 May 2017
}}</ref>
}}</ref>


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| publisher=  businessdictionary.com
| publisher=  businessdictionary.com
| access-date = 19 Dec 2012
| access-date = 19 Dec 2012
}}</ref> In the context of [[mergers and acquisitions]], unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."<ref>{{cite web
}}</ref>  
| url=  http://www.investopedia.com/terms/u/unbundling.asp
| title=  Unbundling
| publisher=  investopedia
| access-date = 13 May 2017
}}</ref>


==Examples==
==Examples==
*[[Massive open online course]]s are "part of a trend towards the unbundling of higher education"<ref name="declining-value">{{cite news
*[[Massive open online course]]s are "part of a trend towards the unbundling of [[higher education]]"<ref name="declining-value">{{cite news
| url=  https://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-it?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709
| url=  https://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-it?spc=scode&spv=xm&ah=9d7f7ab945510a56fa6d37c30b6f1709
| title= Not what it used to be: American universities represent declining value for money to their students   
| title= Not what it used to be: American universities represent declining value for money to their students   
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| date=  May 4, 2016
| date=  May 4, 2016
| access-date =2018-01-01}}</ref>
| access-date =2018-01-01}}</ref>
*Software unbundling<ref name=40Y.mem/> Some IBM Computer software "products" were distributed "free" (no charge for the software itself, a common practice early in the industry). The term "[[Software as a Product|Program Product]]" was used by IBM to denote that it is a chargeable item.<ref name=40Y.mem/>
*Software unbundling:<ref name=40Y.mem/> some [[IBM]] computer software "products" were once distributed "free" (no charge for the software itself, a common practice early in the industry). The term "[[Software as a Product|Program Product]]" was used by IBM to denote that it is a chargeable item.<ref name=40Y.mem/>
:One of IBM's [[COBOL]] Compilers was "PP 5688-197 IBM COBOL for MVS and VM  1.2.0" which one IBMer described as {{Quote| PP :{{=}} "Program Product" aka "you pay for it"}}. By contrast, the same source had: Neither the F or D versions of the COBOL compiler were ever "rented" ... (or) even copyrighted...
*[[Harvard Business Review]] writer Anthony Tjan refers to law firms offering itemised billing instead of quoting a single bundled price.<ref name=tjan>Tjan, A., [https://hbr.org/2010/02/the-pros-and-cons-of-bundled-p The Pros and Cons of Bundled Pricing], ''Harvard Business Review'', published on 26 February 2010, accessed on 22 JUne 2025</ref>
:The majority of software packages written by IBM were available at no charge to IBM customers. (Even non-IBM customers could pay (only) for the reproduction costs and get them from IBM.  All this changed, of course, with New World (June 1969),<ref>otherwise known as Unbundling</ref> but that didn't alter the status of products released prior to that date."<ref name=40Y.mem/>{{rp|this and other tidbits is from a Looking-Back blog article}}
*[[Pandora Radio]]
*[[Pandora Radio]]
*The addition of [[Maryland Terrapins football|Maryland]] and [[Rutgers Scarlet Knights football|Rutgers]] to the [[Big Ten Conference]] was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.<ref>{{cite web
*The addition of [[Maryland Terrapins football|Maryland]] and [[Rutgers Scarlet Knights football|Rutgers]] to the [[Big Ten Conference]] was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.<ref>{{cite web
| url= http://informationarbitrage.com/post/36428408766/the-great-unbundling
| url= http://informationarbitrage.com/post/36428408766/the-great-unbundling
| title=  The great unbundling   
| title=  The great unbundling   
| publisher= informationarbitrage.com  
| publisher= informationarbitrage.com  
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| access-date = 19 Dec 2012
| access-date = 19 Dec 2012
}}</ref>
}}</ref>
*The CEO of [[Mashable]] predicted that unbundled news contents' "microcontent sharing" via software like [[Flipboard]]<ref>Richmond, Shane (August 4, 2010). [https://web.archive.org/web/20100807091507/http://blogs.telegraph.co.uk/technology/shanerichmond/100005414/flipboard-the-closest-thing-ive-seen-to-the-future-of-magazines/ "Flipboard: The Closest Thing I've Seen to the Future of Magazines"]. ''[[The Daily Telegraph]]'' ([[London]]). Retrieved March 4, 2012.</ref> ([[Android (operating system)|Android]] and [[iOS]]), Zite and  Spun ([[iPhone]]) would be a major trend in 2013.<ref name="Pete Cashmore">{{cite web
*The CEO of [[Mashable]] predicted that unbundled news contents' "microcontent sharing" via software like [[Flipboard]]<ref>Richmond, Shane (August 4, 2010). [https://web.archive.org/web/20100807091507/http://blogs.telegraph.co.uk/technology/shanerichmond/100005414/flipboard-the-closest-thing-ive-seen-to-the-future-of-magazines/ "Flipboard: The Closest Thing I've Seen to the Future of Magazines"]. ''[[The Daily Telegraph]]'' ([[London]]). Retrieved March 4, 2012.</ref> ([[Android (operating system)|Android]] and [[iOS]]), Zite and  Spun ([[iPhone]]) would be a major trend in 2013.<ref name="Pete Cashmore">{{cite web
| url=  http://www.linkedin.com/today/post/article/20121211110329-1863151-big-idea-2013-unbundling-media
| url=  http://www.linkedin.com/today/post/article/20121211110329-1863151-big-idea-2013-unbundling-media
| title=  Big Idea 2013: Unbundling Media
| title=  Big Idea 2013: Unbundling Media
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| date=  December 11, 2012
| date=  December 11, 2012
}}</ref>
}}</ref>
* LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news <ref>{{cite magazine
*''[[LinkedIn]]'' has embraced a multi-app strategy and now has a family of six separate apps, the ''LinkedIn'' "Mothership" app and 'satellite' apps ranging from job search to tailored news <ref>{{cite magazine
| url=  http://www.cio.com/article/2598880/social-media/an-inside-look-at-linkedin-s-unbundling-mobile-strategy.html
| url=  http://www.cio.com/article/2598880/social-media/an-inside-look-at-linkedin-s-unbundling-mobile-strategy.html
| title= An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy
| title= An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy
| last=  Kapko
| last=  Kapko
| first=  Matt
| first=  Matt
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==External links==
==External links==
*Alan Jacobs, [https://www.theatlantic.com/technology/archive/2012/01/the-great-unbundling-of-the-university/251831/ The Great Unbundling of the University] [[theatlantic.com]] January 23, 2012
*Alan Jacobs, [https://www.theatlantic.com/technology/archive/2012/01/the-great-unbundling-of-the-university/251831/ The Great Unbundling of the University] [[theatlantic.com]] January 23, 2012
*Benjamin Lima, [http://benjaminlima.wordpress.com/2012/07/17/massive-online-learning-and-the-unbundling-of-undergraduate-education/ Massive online learning and the unbundling of undergraduate education]   July 17, 2012
*Benjamin Lima, [http://benjaminlima.wordpress.com/2012/07/17/massive-online-learning-and-the-unbundling-of-undergraduate-education/ Massive online learning and the unbundling of undergraduate education], 17 July 2012
*[[McKinsey & Company]] [http://www.mckinseyquarterly.com/Unbundling_the_corporation_1069 Unbundling the corporation] June 2000  
*[[McKinsey & Company]] [http://www.mckinseyquarterly.com/Unbundling_the_corporation_1069 Unbundling the corporation] June 2000  
*Justin Reich, [http://blogs.edweek.org/edweek/edtechresearcher/2012/05/will_technology_lead_to_the_unbundling_of_schools.html Will Technology Lead to the Unbundling of Schools?] ''Education Week'',   May 17, 2012
*Justin Reich, [http://blogs.edweek.org/edweek/edtechresearcher/2012/05/will_technology_lead_to_the_unbundling_of_schools.html Will Technology Lead to the Unbundling of Schools?] ''Education Week'', May 17, 2012


[[Category:Pricing]]
[[Category:Technology neologisms]]
[[Category:Technology neologisms]]
[[Category:Technology in society]]
[[Category:Technology in society]]

Latest revision as of 04:39, 22 June 2025

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Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free.[1][2][3] Unbundling has been called "the great disruptor".[4] Unbundling prices and extending choice are generally processes seen as favourable to customers.[5]

In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries".[6]

Etymology

"Unbundling" means the "process of breaking apart something into smaller parts".[7]

Examples

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[8] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[3] Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."[9]
  • Software unbundling:[2] some IBM computer software "products" were once distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.[2]
  • Harvard Business Review writer Anthony Tjan refers to law firms offering itemised billing instead of quoting a single bundled price.[5]
  • Pandora Radio
  • The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[10]
  • The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[11] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[12]
  • LinkedIn has embraced a multi-app strategy and now has a family of six separate apps, the LinkedIn "Mothership" app and 'satellite' apps ranging from job search to tailored news [13]
  • The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.[14]

See also

References

Template:Reflist

External links

  1. ↑ Script error: No such module "citation/CS1".
  2. ↑ a b c https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
  3. ↑ a b Script error: No such module "citation/CS1".
  4. ↑ Script error: No such module "citation/CS1".
  5. ↑ a b Tjan, A., The Pros and Cons of Bundled Pricing, Harvard Business Review, published on 26 February 2010, accessed on 22 JUne 2025
  6. ↑ Script error: No such module "citation/CS1".
  7. ↑ Script error: No such module "citation/CS1".
  8. ↑ Script error: No such module "citation/CS1".
  9. ↑ Script error: No such module "citation/CS1".
  10. ↑ Script error: No such module "citation/CS1".
  11. ↑ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
  12. ↑ Script error: No such module "citation/CS1".
  13. ↑ Template:Cite magazine
  14. ↑ Script error: No such module "Citation/CS1".
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