Heinz 57: Difference between revisions
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{{ | {{Short description|Brand of steak sauce}} | ||
{{for|the dog|Mongrel}} | {{for|the dog|Mongrel}} | ||
[[File:57 Exposition Number - Back cover.jpg|thumb|H. J. Heinz Company marketing material c.1909]] | [[File:57 Exposition Number - Back cover.jpg|thumb|H. J. Heinz Company marketing material c.1909]] | ||
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==History== | ==History== | ||
[[File:News. Heinz Convention BAnQ P48S1P05620.jpg|thumb|left|Heinz convention in Montreal in 1940 prominently featuring "57"]] | [[File:News. Heinz Convention BAnQ P48S1P05620.jpg|thumb|left|Heinz convention in Montreal in 1940 prominently featuring "57"]] | ||
[[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> | [[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".<ref>{{cite web |url=http://lileks.com/bleat/?p=5335 |title=57 Varieties, Revealed | The Bleat |publisher=Lileks.com |date=2010-01-27 |access-date=2011-10-12 |archive-date=2011-09-18 |archive-url=https://web.archive.org/web/20110918014732/http://lileks.com/bleat/?p=5335 |url-status=dead }}</ref> When the slogan was created the Heinz company was already selling more than 60 products.<ref>{{cite web |url=http://www.heinz.com/our-company/press-room/trivia.aspx |title=Trivia |publisher=Heinz |access-date=2025-06-24 |archive-date=2014-07-02 |archive-url=https://web.archive.org/web/20140702212124/http://www.heinz.com/our-company/press-room/trivia.aspx}}</ref> | ||
The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012|archive-date=24 March 2018|archive-url=https://web.archive.org/web/20180324001822/http://www.heinz.com/our-company/press-room/trivia.aspx|url-status=dead}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]]. Prior to that Heinz sold a “Beefsteak Sauce“ | The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012|archive-date=24 March 2018|archive-url=https://web.archive.org/web/20180324001822/http://www.heinz.com/our-company/press-room/trivia.aspx|url-status=dead}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]]. Prior to that Heinz had sold a “Beefsteak Sauce“. <ref>{{cite web|url=http://www.advertisingcookbooks.com/home/heinz57.htm |title=Heinz 1934 Cookbook |publisher=Advertisingcookbooks.com |access-date=2011-10-12}}</ref> | ||
==Description== | ==Description== | ||
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In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref> | In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref> | ||
The Heinz 57 is | The Heinz 57 is a nickname for [[British Rail Class 57]] locomotives.<ref>{{cite web|url=http://train.spottingworld.com/List_of_UK_railfan_jargon#H |title=List of UK railfan jargon – Trains |publisher=Train.spottingworld.com |access-date=2011-10-12}}</ref> | ||
When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= https://www.espn.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref> | When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= https://www.espn.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref> | ||
Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. | Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. Bruins general manager [[Harry Sinden]] denied his request, stating that only captain [[Ray Bourque]] (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the [[Columbus Blue Jackets]] and wore the number for the remainder of his NHL career.<ref>{{Cite web|title=Catching Up With Steve Heinze|url=http://lakingsedition.com/catching-steve-heinze/|access-date=2020-11-03|archive-date=2019-12-15|archive-url=https://web.archive.org/web/20191215065416/http://lakingsedition.com/catching-steve-heinze/|url-status=dead}}</ref> | ||
==Notes== | ==Notes== | ||
Latest revision as of 16:09, 24 June 2025
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Heinz 57 is a steak sauce. Its name comes from the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed as part of a marketing campaign that told consumers about the numerous products available from the Heinz company.
History
Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1] Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] When the slogan was created the Heinz company was already selling more than 60 products.[3]
The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce. Prior to that Heinz had sold a “Beefsteak Sauce“. [5]
Description
Heinz 57 Sauce has what amounts to a ketchup base, fortified with malt vinegar, and seasoned with mustard, raisin, apple, garlic, onion, and other flavors.[6]
Its ingredient list includes tomato purée (water, tomato paste), high fructose corn syrup, distilled white vinegar, malt vinegar (contains barley), salt, less than 2% of modified food starch, raisin juice concentrate, mustard flour, soybean oil, turmeric, spices, apple purée, sodium benzoate and potassium sorbate (preservatives), caramel color, garlic powder, onion powder, and natural flavors.[6]
In popular culture
In bingo in the United Kingdom, a commonly used call for "57" is "Heinz variety".[7]
In draw poker, "Heinz 57" is a variant where 5s and 7s are wild cards.[8]
A mongrel dog with more than two distinct breeds in its bloodline may be referred to as a "Heinz 57".[9]
In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.[10]
The Heinz 57 is a nickname for British Rail Class 57 locomotives.[11]
When Pittsburgh-based Heinz purchased the naming rights of Heinz Field in 2001, they signed a deal to pay the Pittsburgh Steelers $57 million until 2021.[12][13]
Former NHL player Steve Heinze requested to wear #57 when he was drafted by the Boston Bruins. Bruins general manager Harry Sinden denied his request, stating that only captain Ray Bourque (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the Columbus Blue Jackets and wore the number for the remainder of his NHL career.[14]
Notes
Footnotes Template:Reflist
References Template:Reflist
External links
- The story of "57 Varieties"
- "Heinz Fun Facts" Wayback Machine Archive
Template:The Kraft Heinz Company Template:Heinz Template:Portal bar
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- ↑ a b Heinz 57 Sauce, Heinz.com
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