Mythos Beer: Difference between revisions
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==History== | ==History== | ||
In 1992, the Boutari Group purchased the ''Henninger Hellas S.A.'' company, the local Greek distributor of the German [[Henninger brewery|Henninger]] beer, founded in 1968, and in 1994 it was renamed as ''Northern Greece Brewery S.A.'', as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery S.A., as Mythos had become its primary product. In 2004 [[Scottish & Newcastle]] became majority shareholders. Since 2008 it has been a subsidiary of [[Carlsberg Group]] which finally, in 2015, reformed '''Olympic Brewery''' after the merger of Mythos and Olympic Brewery, which it already owned.<ref>{{Cite web|url=https://www.carlsberggroup.com/who-we-are/about-the-carlsberg-group/global-presence/greece/|title=Who we are » About the Carlsberg Group » Global Presence » Greece « Carlsberg Group|website=Carlsberg Group|language=en|access-date=15 April 2020}}</ref><ref>{{Cite web|url=http://brewery.no/en/producers/mythos/|title=Mythos Brewery Ltd. – Brewery International|website=brewery.no|access-date=16 April 2020}}</ref><ref>{{Cite web|url=http://www.dimokratis.gr/index.php?article=2009-09-04_mythos|title=ΜΥΘΟΣ|website=www.dimokratis.gr|access-date=16 April 2020}}</ref><ref>{{Cite web|url=https://boutarigroup.gr/boutari-group/historical-background/?lang=en|title=Historical Background|website=Boutari Group|language=en-US|access-date=16 April 2020}}</ref><ref>{{Cite web|url=http://www.ekathimerini.com/169004/article/ekathimerini/business/mythos-and-olympic-breweries-near-merger|title=Mythos and Olympic breweries near merger {{!}} Kathimerini|website=www.ekathimerini.com|language=English|access-date=15 April 2020}}</ref> | In 1992, the Boutari Group purchased the ''Henninger Hellas S.A.'' company, the local Greek distributor of the German [[Henninger brewery|Henninger]] beer, founded in 1968, and in 1994 it was renamed as ''Northern Greece Brewery S.A.'', as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery S.A., as Mythos had become its primary product. In 2004 [[Scottish & Newcastle]] became majority shareholders. Since 2008, it has been a subsidiary of [[Carlsberg Group]] which finally, in 2015, reformed '''Olympic Brewery''' after the merger of Mythos and Olympic Brewery, which it already owned.<ref>{{Cite web|url=https://www.carlsberggroup.com/who-we-are/about-the-carlsberg-group/global-presence/greece/|title=Who we are » About the Carlsberg Group » Global Presence » Greece « Carlsberg Group|website=Carlsberg Group|language=en|access-date=15 April 2020}}</ref><ref>{{Cite web|url=http://brewery.no/en/producers/mythos/|title=Mythos Brewery Ltd. – Brewery International|website=brewery.no|access-date=16 April 2020}}</ref><ref>{{Cite web|url=http://www.dimokratis.gr/index.php?article=2009-09-04_mythos|title=ΜΥΘΟΣ|website=www.dimokratis.gr|access-date=16 April 2020}}</ref><ref>{{Cite web|url=https://boutarigroup.gr/boutari-group/historical-background/?lang=en|title=Historical Background|website=Boutari Group|language=en-US|access-date=16 April 2020}}</ref><ref>{{Cite web|url=http://www.ekathimerini.com/169004/article/ekathimerini/business/mythos-and-olympic-breweries-near-merger|title=Mythos and Olympic breweries near merger {{!}} Kathimerini|website=www.ekathimerini.com|language=English|access-date=15 April 2020}}</ref> | ||
== Products == | == Products == | ||
'''Mythos (Μύθος)''' is a light straw-coloured, [[lager]] beer introduced in 1997. It is available in both 330ml and 500ml bottles and cans. The alcohol content is 5%.<ref>{{cite web | url=https://mythosbeer.gr/en#beers | title=Mythos Beer }}</ref> <!-- This competition does not appear to exist -- It was awarded at the "2001 INTERBEER INTERNATIONAL BEER & WHISKEY COMPETITION".--> Mythos Brewery also produces Mythos Ice (filtered and chilled at -1°C at the same time) in 330ml bottles and Mythos Radler (with lemon) in 330ml bottles and cans.<ref>{{Cite web |title=Mythos Beer |url=https://mythosbeer.gr/en#beers |access-date=2023-01-14 |website=mythosbeer.gr}}</ref> In 2007 Mythos Red was introduced in 330ml and 500ml bottles but has been discontinued since then. | '''Mythos (Μύθος)''' is a light straw-coloured, [[lager]] beer introduced in 1997. It is available in both 330ml and 500ml bottles and cans. The alcohol content is 5%.<ref>{{cite web | url=https://mythosbeer.gr/en#beers | title=Mythos Beer }}</ref> <!-- This competition does not appear to exist -- It was awarded at the "2001 INTERBEER INTERNATIONAL BEER & WHISKEY COMPETITION".--> Mythos Brewery also produces Mythos Ice (filtered and chilled at -1°C at the same time) in 330ml bottles and Mythos Radler (with lemon) in 330ml bottles and cans.<ref>{{Cite web |title=Mythos Beer |url=https://mythosbeer.gr/en#beers |access-date=2023-01-14 |website=mythosbeer.gr}}</ref> In 2007 Mythos Red was introduced in 330ml and 500ml bottles but has been discontinued since then. | ||
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==External links== | ==External links== | ||
*[http://www.mythosbeer.gr/ Official site] | *[http://www.mythosbeer.gr/ Official site] | ||
* | * {{Cite web|archive-url=https://web.archive.org/web/20160303225728/https://www.ratebeer.com/Brewers/mythos-breweries-(scottish-&-newcastle)/677/|archive-date=2016-03-03|url=http://www.ratebeer.com/Brewers/mythos-breweries-(scottish-&-newcastle)/677/|title=Mythos Breweries at RateBeer}} | ||
*[https://untappd.com/b/olympic-brewery-mythos/5650 Untappd] | *[https://untappd.com/b/olympic-brewery-mythos/5650 Untappd] | ||
[[Category:Carlsberg brands]] | [[Category:Carlsberg brands]] | ||
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[[Category:Greek companies established in 1968]] | [[Category:Greek companies established in 1968]] | ||
[[Category:Companies based in Thessaloniki]] | [[Category:Companies based in Thessaloniki]] | ||
[[Category:2004 mergers and acquisitions]] | |||
[[Category:2008 mergers and acquisitions]] | |||
Latest revision as of 09:02, 5 September 2025
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Mythos (Template:Literally) is a Greek beer created in 1997, and since 2015 produced by the Olympic Brewery, a subsidiary of Carlsberg Group.[1]
History
In 1992, the Boutari Group purchased the Henninger Hellas S.A. company, the local Greek distributor of the German Henninger beer, founded in 1968, and in 1994 it was renamed as Northern Greece Brewery S.A., as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery S.A., as Mythos had become its primary product. In 2004 Scottish & Newcastle became majority shareholders. Since 2008, it has been a subsidiary of Carlsberg Group which finally, in 2015, reformed Olympic Brewery after the merger of Mythos and Olympic Brewery, which it already owned.[2][3][4][5][6]
Products
Mythos (Μύθος) is a light straw-coloured, lager beer introduced in 1997. It is available in both 330ml and 500ml bottles and cans. The alcohol content is 5%.[7] Mythos Brewery also produces Mythos Ice (filtered and chilled at -1°C at the same time) in 330ml bottles and Mythos Radler (with lemon) in 330ml bottles and cans.[8] In 2007 Mythos Red was introduced in 330ml and 500ml bottles but has been discontinued since then.
Availability
Mythos has broad Greek distribution and is exported to a number of European countries as well as the US, Canada, Panama, Taiwan, Israel and Australia.
In addition to Mythos beer, Olympic Brewery also produces and distributes in Greece, the former Mythos Brewery products the German brands Henninger lager and Kaiser pilsner and the local brand Golden, available at selected outlets in the local market. It also imports and distributes Carlsberg Beer (Denmark).[9]
References
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External links
- Official site
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- Untappd
- Pages with script errors
- Articles with hRecipes
- Articles with hProducts
- Carlsberg brands
- Breweries in Greece
- Beer brands of Greece
- Greek brands
- Food and drink companies established in 1970
- Greek subsidiaries of foreign companies
- Greek companies established in 1968
- Companies based in Thessaloniki
- 2004 mergers and acquisitions
- 2008 mergers and acquisitions