Iams: Difference between revisions
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{{short description|Brand of cat and dog food}} | {{short description|Brand of cat and dog food}} | ||
{{Distinguish|Ion attachment mass spectrometry|Internal auditory meatus|Islington Arts and Media School|Iamsu!{{!}}Iamsu!|IANS|Iamsound}} | {{Distinguish|Ion attachment mass spectrometry|Internal auditory meatus|Islington Arts and Media School|Iamsu!{{!}}Iamsu!|IANS|Iamsound}} | ||
{{Infobox Brand | {{Infobox Brand | ||
| name = Iams | | name = Iams | ||
| logo = IAMS-Logo.svg | |||
| logo_size = 200 | |||
| image = | | image = | ||
| type = [[Pet food]] | | type = [[Pet food]] | ||
| Line 12: | Line 12: | ||
}} | }} | ||
| origin = United States | | origin = United States | ||
| introduced ={{start date and age|1946}} | | introduced = {{start date and age|1946}} | ||
| discontinued = | | discontinued = | ||
| related = | | related = | ||
| markets = Worldwide | | markets = Worldwide | ||
| trademarkregistrations = | |||
| trademarkregistrations= | | website= {{URL|https://www.iams.com/ |iams.com}} | ||
| website= {{URL|https://www.iams.com/}} | |||
}} | }} | ||
'''Iams''' ({{IPAc-en|'|aɪ|ə|m|z}}) is an American brand of [[dog food]] and [[cat food]] manufactured by [[Spectrum Brands]] in Europe and [[Mars, Incorporated]] worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.<ref name='juggle'>{{Cite web |url=http://www.juggle.com/iams |title=History". Juggle |access-date=2011-05-06 |archive-url=https://web.archive.org/web/20110111151558/http://www.juggle.com/iams |archive-date=2011-01-11 |url-status=dead }}</ref> | '''Iams''' ({{IPAc-en|'|aɪ|ə|m|z}}) is an American brand of [[dog food]] and [[cat food]] manufactured by [[Spectrum Brands]] in Europe and [[Mars, Incorporated]] worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.<ref name='juggle'>{{Cite web |url=http://www.juggle.com/iams |title=History". Juggle |access-date=2011-05-06 |archive-url=https://web.archive.org/web/20110111151558/http://www.juggle.com/iams |archive-date=2011-01-11 |url-status=dead }}</ref> | ||
== History == | |||
During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.<ref name='couponfordog'>[http://couponfordog.com/iams-dog-food-coupons-printable-iams-historydog-food/ "Iams History". Coupon for Dog]{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> [[Paul Iams]], an animal nutritionist who graduated from the [[Ohio State University]] in 1937, founded the Iams Company in 1946 in a small feed mill near [[Dayton, Ohio]].<ref name=":0">{{Cite news|last=Bayot|first=Jennifer|date=2004-11-03|title=Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies|language=en-US|work=The New York Times|url=https://www.nytimes.com/2004/11/03/business/paul-f-iams-89-developer-of-a-line-of-premium-pet-foods-dies.html|access-date=2020-06-10|issn=0362-4331}}</ref> In the 1950s, he developed the world's first animal-based protein dry dog food and called it Iams 999.<ref name='juggle'/><ref>{{Cite web|title=Iams Cat Food Coupons Jun 2020|url=http://petfoodtalk.com/catfoodcoupons/iams-coupons/|access-date=2020-06-10|website=Pet Food Talk|language=en}}</ref> | |||
During the [[1973 oil crisis|1973 Arab oil embargo]], the cost of meat and bone meal tripled, while sale prices in the U.S. were frozen under Phase I of President [[Richard Nixon]]'s [[Economic Stabilization Program]].<ref>{{Cite web|title=The History of Iams|url=http://www.foodcoupons.net/iams-coupons/|access-date=2020-06-10}}</ref> Iams did not change its product formula during this period, and the company nearly went bankrupt as a result.<ref name='couponfordog'/> [[Clay Mathile]], who had joined Iams in 1970, purchased half of the company in 1975.<ref>{{Cite web|title=History of Iams Company – FundingUniverse|url=http://www.fundinguniverse.com/company-histories/iams-company-history/|access-date=2020-06-10|website=Funding Universe}}</ref> In 1982, he became its sole owner and president.<ref>{{Cite web|last=Dirr|first=Jacob|date=2 June 2008|title=Former Iams owner Clay Mathile says loyalty can be nemesis|url=https://www.bizjournals.com/cincinnati/stories/2008/06/02/story14.html|access-date=2020-06-10|website=Cincinnati Business Courier}}</ref> Having increased company revenue from $100,000 in 1970 to $900 million in 1999, Mathile sold Iams to [[Procter & Gamble]] in September 1999.<ref name=":0" /><ref>{{Cite web |url=http://www.allvoices.com/s/event-7835190/aHR0cDovL3d3dy5kaXNwYXRjaC5jb20vbGl2ZS9jb250ZW50L2J1c2luZXNzL3N0b3JpZXMvMjAxMS8wMS8wOS9haWxlcm9uLXN0ZWVycy1lbnRyZXByZW5ldXJzLmh0bWw/c2lkPTEwMQ== |title=sold to P&G ". All Voices |access-date=2011-05-06 |archive-url=https://web.archive.org/web/20121004184723/http://www.allvoices.com/s/event-7835190/aHR0cDovL3d3dy5kaXNwYXRjaC5jb20vbGl2ZS9jb250ZW50L2J1c2luZXNzL3N0b3JpZXMvMjAxMS8wMS8wOS9haWxlcm9uLXN0ZWVycy1lbnRyZXByZW5ldXJzLmh0bWw/c2lkPTEwMQ==|archive-date=2012-10-04|url-status=dead}}</ref> | |||
During the | |||
In | In its largest divestiture in five years, [[Procter & Gamble]] announced in April 2014 that it would sell the Iams, Eukanuba, and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash.<ref>{{cite news |title=Mars to buy most of P&G's pet food business for $2.9 billion |url=https://www.cnbc.com/2014/04/09/mars-buys-procter-gamble-brands-iams-eukanuba-natura-brands-for-29b.html |access-date=24 December 2025 |work=CNBC |date=9 April 2014 |language=en}}</ref> Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses.<ref>{{cite news|last1=Wahba|first1=Phil|title=P&G selling pet food brands to Mars for $2.9 billion|url=https://www.reuters.com/article/us-mars-pgpetcare-acquisition-idUSBREA3811O20140409|access-date=March 5, 2016|work=Reuters|date=April 9, 2014}}</ref> The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014.<ref>{{cite news |title=Mars, Incorporated Completes Acquisition of Procter & Gamble's Pet Food Business in Major Markets |url=https://www.prnewswire.com/news-releases/mars-incorporated-completes-acquisition-of-procter--gambles-pet-food-business-in-major-markets-269521471.html |work=PR Newswire |date=1 August 2014 |language=en}}</ref> P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.<ref>{{Cite web|title=Mars buys Iams, others for $2.9B|url=https://www.cincinnati.com/story/money/2014/04/09/pg-sells-iams-eukanuba-natura-b/7500749/|access-date=2020-06-10|website=The Enquirer|language=en}}</ref><ref>{{Cite web|title=Mars Closes Acquisition Of P&G's Pet Food Business In Major Markets|url=https://www.rttnews.com/2361969/mars-closes-acquisition-of-procter-gamble-s-pet-food-business-in-major-markets.aspx|access-date=2020-06-10|website=RTTNews|language=en-US}}</ref> [[Procter & Gamble]] sold its European pet-care business to Spectrum Brands in December 2014.<ref>{{cite news|title=Spectrum Brands Completes Acquisition of the European IAMS and Eukanuba Pet Food Business|url=http://www.businesswire.com/news/home/20141231005340/en/Spectrum-Brands-Holdings-Completes-Acquisition-European-IAMS|access-date=March 4, 2016|work=[[Business Wire]]|date=December 31, 2014}}</ref> | ||
In | In 2025, the company launched an awareness campaign addressing feline obesity, featuring the fictional character [[Garfield]].<ref>{{Cite web |date=November 19, 2025 |title=IAMS partners with Garfield on overweight cat awareness campaign |url=https://www.petfoodindustry.com/pet-obesity/news/15772224/mars-petcare-iams-partners-with-garfield-on-overweight-cat-awareness-campaign |access-date=December 9, 2025 |website=Pet Food Industry}}</ref><ref>{{Cite web |date=November 19, 2025 |title=IAMS partners with Garfield to tackle cat obesity crisis |url=https://www.petfoodprocessing.net/articles/19878-iams-partners-with-garfield-to-tackle-cat-obesity-crisis |access-date=December 9, 2025 |website=Pet Food processing}}</ref> | ||
== References == | == References == | ||
| Line 36: | Line 34: | ||
== External links == | == External links == | ||
* {{Official website|http://www. | * {{Official website}} | ||
* {{Cite web|title=The Iams Company Animal Study Policy|url=http://www.iamstruth.com/truthArticles.do?pi=RP&method=articles&articleID=2|publisher=Iams Truth|language=en-US|url-status=dead|date=2010|archive-date=11 July 2010|archive-url=https://web.archive.org/web/20100711125238/http://www.iamstruth.com/truthArticles.do?pi=RP&method=articles&articleID=2}} | |||
* {{Cite web|last=Holden|first=John|title=Research and Development Changes Keep Welfare Top of Agenda|publisher=Iams Truth|url=http://iamstruth.com/truthArticles.do?pi=PP&method=articles&articleID=1015|language=en-US|url-status=dead|date=6 July 2007|archive-date=10 July 2010|archive-url=https://web.archive.org/web/20100710231450/http://iamstruth.com/truthArticles.do?pi=PP&method=articles&articleID=1015}} | |||
{{Mars, Incorporated}} | {{Mars, Incorporated}} | ||
Latest revision as of 20:02, 24 December 2025
Template:Short description Script error: No such module "Distinguish". Template:Infobox Brand Iams (Template:IPAc-en) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.[1]
History
During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.[2] Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio.[3] In the 1950s, he developed the world's first animal-based protein dry dog food and called it Iams 999.[1][4]
During the 1973 Arab oil embargo, the cost of meat and bone meal tripled, while sale prices in the U.S. were frozen under Phase I of President Richard Nixon's Economic Stabilization Program.[5] Iams did not change its product formula during this period, and the company nearly went bankrupt as a result.[2] Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975.[6] In 1982, he became its sole owner and president.[7] Having increased company revenue from $100,000 in 1970 to $900 million in 1999, Mathile sold Iams to Procter & Gamble in September 1999.[3][8]
In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell the Iams, Eukanuba, and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash.[9] Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses.[10] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014.[11] P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[12][13] Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.[14]
In 2025, the company launched an awareness campaign addressing feline obesity, featuring the fictional character Garfield.[15][16]
References
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External links
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