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{{Short description|British chocolate bar made by Cadbury}} | {{Short description|British chocolate bar made by Cadbury}}{{Infobox brand|name=Crunchie|logo=Cadbury-Crunchie-Wrapper-Small.jpg|logo_size=250|image=Cadbury-Crunchie-Split.jpg|image_size=250|type=[[Confectionery]]|currentowner=[[Cadbury]]|origin=[[United Kingdom]]|introduced={{start date and age|1929}}|related=|markets=|previousowners=|trademarkregistrations=|ambassador=|tagline=|website=}} | ||
{{ | |||
'''Crunchie''' is a brand of [[chocolate bar]] with a centre of [[honeycomb toffee|honeycomb/cinder toffee]],{{Efn|Known as "sponge toffee" in Canada as well as "hokey pokey" in New Zealand.}} manufactured by British confectionary company [[Cadbury]], currently produced in Poland.<ref name="cadbury-poland">{{cite web |last=ConfectioneryNews.com |date=29 July 2010 |title=Confectionery News - Chocolate industry, Candy industry |url=http://www.confectionerynews.com/Manufacturers/Final-UK-made-Cadbury-Crunchie-bars-from-September}}</ref> It was originally launched by [[J. S. Fry & Sons]] in 1929;<ref name="cadbury-crunchie">{{cite web |url=https://www.cadbury.co.uk/products/Crunchie-2389?p=2389 |title=Crunchie page |website=cadbury.co.uk |access-date=2017-05-02 |archive-date=2016-10-17 |archive-url=https://web.archive.org/web/20161017235932/https://www.cadbury.co.uk/products/Crunchie-2389?p=2389 |url-status=dead }}</ref> a very similar product named [[Violet Crumble]] was already invented in Australia in 1913.<ref>{{Cite news |date=2018-01-11 |title=Australia's iconic Violet Crumble chocolate back in local ownership |url=https://www.bbc.com/news/business-42644681 |access-date=2025-10-05 |work=BBC News |language=en-GB}}</ref> The Crunchie bar is widely available in several countries around the world and has also been grey imported elsewhere.{{Citation needed|date=October 2013}} | |||
[[ | |||
== Variations == | |||
Like other chocolate brands, Crunchie brand [[ice cream]] bars and [[cheesecake]] are also sold in some countries. Such products contain nuggets of the honeycomb.{{Citation needed|date=October 2013}} | |||
A number of limited edition Crunchies have been released over the years. For example in the late 1990s, a [[Lemonade]] flavoured bar was released in Britain, and a [[Champagne (wine)|champagne]]-flavoured bar was launched for [[New Year's Eve]] 1999.<ref name="kenny">{{cite web |last=Kenny |first=Cath |title=Everything you ever wanted to know about Cadbury Crunchie |url=https://www.slideshare.net/CathKenny/everything-you-ever-wanted-to-know-about-cadbury-crunchie}}</ref> In 2000 a short-lived, but successful, sister chocolate bar was launched, called Crunchie Tango.<ref name=":0">{{cite web |date=2000-10-05 |title=It takes two fun brands to Tango |url=http://www.marketingweek.co.uk/home/it-takes-two-fun-brands-to-tango/2050427.article |url-status=deviated |archive-url=https://web.archive.org/web/20121010115321/http://www.marketingweek.co.uk/home/it-takes-two-fun-brands-to-tango/2050427.article |archive-date=Oct 10, 2012 |access-date=2011-08-13 |publisher=Marketing Week}}</ref> It was co-produced by Cadbury and [[Britvic]] and featured [[Tango Orange]] flavouring.<ref name=":0" /> | |||
In 2006 a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. It was soon discontinued | In 2006 a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. It was soon discontinued, but an ice cream of the same name, which is [[Magnum (ice cream)|Magnum]]-shaped honeycomb ice cream with popping candy covered in milk chocolate, has since been sold by Cadbury in the British and Irish markets.<ref name="blast">{{Cite web |url=http://www.cadburyicecreamland.com/products/product/crunchie-blast-stick |title=Crunchie blast stick |website=Cadbury Ice Cream Land |access-date=2017-05-02 |archive-date=2017-02-02 |archive-url=https://web.archive.org/web/20170202171618/http://www.cadburyicecreamland.com/products/product/crunchie-blast-stick |url-status=dead }}</ref> | ||
In 2010 Cadbury's launched Crunchie Rocks, a mixture of chocolate, [[cornflake]] and Crunchie.<ref>{{ | In 2010 Cadbury's launched Crunchie Rocks, a mixture of chocolate, [[cornflake]] and Crunchie.<ref>{{Cite web |last=Writer |first=Staff |date=2010-05-19 |title=Support for new Crunchie Rocks |url=https://www.talkingretail.com/products-news/confectionery/support-for-new-crunchie-rocks-19-05-2010/ |access-date=2025-10-05 |website=Talking Retail |language=en}}</ref> | ||
In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.{{Citation needed|date=October 2013}} | |||
[[ | ==Manufacture== | ||
[[File:Crunchie bar.jpg|thumb|290px|A close-up of the bar's [[honeycomb toffee|honeycomb]] centre]] | |||
During manufacture, the [[honeycomb toffee]] is produced in large slabs, and is cut up using a highly focused jet of oil,<ref>{{cite book |last1=Berry |first1=Steve |last2=Norman |first2=Phil |title=A History of Sweets in 50 Wrappers |date=2014 |publisher=[[The Friday Project]] |location=London |isbn=9780007575480 |page=25}}</ref> though in Canada rotary saws are used. The use of a blade would lead to fragmentation, while water would dissolve the honeycomb. Oil prevents both of these happening, and produces uniform sharp-edged portions. The honeycomb toffee is then covered with chocolate, cooled, and packaged.<ref name="kenny" /> | |||
Until September 2010 Crunchie was produced in England at the [[Somerdale Factory]] plant in [[Keynsham]]; however, production then transferred to Cadbury's new plant in [[Skarbimierz]], Poland.<ref name="cadbury-poland" /> | |||
In the | In 2025, [[Mondelez International|Mondelēz International]] teamed up with [[Tesco]] to trial new Cadbury Crunchie multipack packaging that, it claims, will reduce the outer plastic by 60% per pack. The new packaging will be implemented on approximately 1.8 million Cadbury Crunchie four-bar multipacks sold in Tesco stores until early 2026.<ref>{{Cite web |date=2025-08-12 |title=Cadbury Crunchie Gets Sustainable Makeover As Mondelēz And Tesco Test New Packaging |url=https://www.esmmagazine.com/packaging-design/cadbury-crunchie-gets-sustainable-makeover-as-mondelez-and-tesco-test-new-packaging-294044 |access-date=2025-12-22 |website=ESM Magazine |language=en}}</ref> | ||
==Size== | |||
The Crunchie is sold in several sizes, ranging from "snack size" – a small rectangle – to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about {{frac|3|4}} inch deep<ref name="brandslist">{{Cite web |date=18 May 2020 |title=All Crunchie Chocolates |url=http://www.chocolatebrandslist.com/crunchie/ |website=chocolate brands list}}</ref> (2.5 cm × 18 cm × 2 cm).{{Citation needed|date=October 2013}} | |||
== | |||
The Crunchie | |||
==Nutrition information== | ==Nutrition information== | ||
{| class="wikitable" | {| class="wikitable" | ||
! rowspan="2" |Average values | |||
! colspan="2" |British Crunchie | |||
! colspan="2" |Australian Crunchie | |||
|- | |- | ||
! Per 100 g | ! Per 100 g | ||
! Per<br>40 g bar | ! Per<br>40 g bar | ||
!Per 100 g | |||
!Per<br>50 g bar | |||
|- | |- | ||
| Energy (kJ) | | Energy (kJ) | ||
| 2020 | | 2020 | ||
| 775 | | 775 | ||
|1950 | |||
|975 | |||
|- | |- | ||
| Energy (kCal) | | Energy (kCal) | ||
| 465 | | 465 | ||
| 185 | | 185 | ||
| | |||
| | |||
|- | |- | ||
| Protein | | Protein | ||
| 3.0 g | | 3.0 g | ||
| 1.6 g | | 1.6 g | ||
|1.5 | |||
|<1.0 | |||
|- | |- | ||
| Carbohydrate | | Carbohydrate | ||
| 73.5 g | | 73.5 g | ||
| 27.8 g | | 27.8 g | ||
|80.5 | |||
|40.2 | |||
|- | |- | ||
| Fat | | Fat | ||
| 18.4 g | | 18.4 g | ||
| 7.6 g | | 7.6 g | ||
|14.8 | |||
|7.4 | |||
|} | |} | ||
==Advertising== | ==Advertising== | ||
In Australia and New Zealand, Crunchie bars are widely known for having New Zealand's longest-running [[television advertisement]], the "[https://www.youtube.com/watch?v=cQbXeAycblU Crunchie Train Robbery]" which won many awards<ref>{{Cite web| url=http://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=147750 |title=CADBURY CRUNCHIE BAR. GOLD RUSH |website=Ngā Taonga Sound & Vision |date=1975 |access-date=May 1, 2017}}</ref><ref>{{cite web |url=http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php |title=filmarchive.org.nz |access-date=2007-11-21 |url-status=dead |archive-url=https://web.archive.org/web/20090315192730/http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php |archive-date=March 15, 2009}}</ref><ref>{{Cite web|url=http://theinspirationroom.com/daily/2005/film-director-tony-williams|title=The inspiration room (film)|date=2005|website=theinspirationroom.com|access-date=24 April 2017}}</ref> and ran in unchanged form for over 20 years from the late 1970s.<ref>Off the Rails: Episode 1 - TVNZ, 2005</ref> | In Australia and New Zealand, Crunchie bars are widely known for having New Zealand's longest-running [[television advertisement]], the "[https://www.youtube.com/watch?v=cQbXeAycblU Crunchie Train Robbery]" which won many awards<ref>{{Cite web| url=http://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=147750 |title=CADBURY CRUNCHIE BAR. GOLD RUSH |website=Ngā Taonga Sound & Vision |date=1975 |access-date=May 1, 2017}}</ref><ref>{{cite web |url=http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php |title=filmarchive.org.nz |access-date=2007-11-21 |url-status=dead |archive-url=https://web.archive.org/web/20090315192730/http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php |archive-date=March 15, 2009}}</ref><ref>{{Cite web|url=http://theinspirationroom.com/daily/2005/film-director-tony-williams|title=The inspiration room (film)|date=2005|website=theinspirationroom.com|access-date=24 April 2017}}</ref> and ran in unchanged form for over 20 years from the late 1970s.<ref>Off the Rails: Episode 1 - TVNZ, 2005</ref> | ||
Crunchie has been advertised in Britain and Ireland since the 1980s with the slogan "Get that Friday feeling".<ref>{{Cite web |title=Cadbury Crunchie |url=http://www.cadbury.co.uk/EN/CTB2003/about_chocolate/brand_stories/crunchie.htm |archive-url=https://web.archive.org/web/20040804091720/http://www.cadbury.co.uk/EN/CTB2003/about_chocolate/brand_stories/crunchie.htm |archive-date=2004-08-04 |access-date=2025-10-05 |website=www.cadbury.co.uk}}</ref> Prior to the 1980s, Crunchie was advertised as "Crunchie makes exciting biting".{{Citation needed|date=October 2013}} In 1991, Cadbury launched a TV ad campaign that made use of [[The Pointer Sisters]] song, "[[I'm So Excited]]", which became one of the longest running advert campaigns in television history, continuing to be used up until 2008. These ads were animated and produced by [[Aardman Animations]].{{Citation needed|date=October 2013}} | |||
==Literary references== | ==Literary references== | ||
The Crunchie bar is mentioned in [[Enid Bagnold]]'s 1935 novel ''[[National Velvet]]'', as the Brown sisters' sweet of choice for the year. | The Crunchie bar is mentioned in [[Enid Bagnold]]'s 1935 novel ''[[National Velvet]]'', as the Brown sisters' sweet of choice for the year.{{Citation needed|date=October 2013}} | ||
Stuart buys Bertie a mint Crunchie bar in the 44 Scotland Street book ''The Importance Of Being Seven'' by [[Alexander McCall Smith]]. | Stuart buys Bertie a mint Crunchie bar in the 44 Scotland Street book ''The Importance Of Being Seven'' by [[Alexander McCall Smith]].{{Citation needed|date=October 2013}} | ||
==See also== | ==See also== | ||
| Line 98: | Line 80: | ||
*[[List of chocolate bar brands]] | *[[List of chocolate bar brands]] | ||
* [[List of confectionery brands]] | * [[List of confectionery brands]] | ||
== Notes == | |||
{{notelist}} | |||
==References== | ==References== | ||
Latest revision as of 08:18, 22 December 2025
Template:Short descriptionScript error: No such module "Infobox".Script error: No such module "Check for unknown parameters".
Crunchie is a brand of chocolate bar with a centre of honeycomb/cinder toffee,Template:Efn manufactured by British confectionary company Cadbury, currently produced in Poland.[1] It was originally launched by J. S. Fry & Sons in 1929;[2] a very similar product named Violet Crumble was already invented in Australia in 1913.[3] The Crunchie bar is widely available in several countries around the world and has also been grey imported elsewhere.Script error: No such module "Unsubst".
Variations
Like other chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the honeycomb.Script error: No such module "Unsubst".
A number of limited edition Crunchies have been released over the years. For example in the late 1990s, a Lemonade flavoured bar was released in Britain, and a champagne-flavoured bar was launched for New Year's Eve 1999.[4] In 2000 a short-lived, but successful, sister chocolate bar was launched, called Crunchie Tango.[5] It was co-produced by Cadbury and Britvic and featured Tango Orange flavouring.[5]
In 2006 a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. It was soon discontinued, but an ice cream of the same name, which is Magnum-shaped honeycomb ice cream with popping candy covered in milk chocolate, has since been sold by Cadbury in the British and Irish markets.[6]
In 2010 Cadbury's launched Crunchie Rocks, a mixture of chocolate, cornflake and Crunchie.[7]
In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.Script error: No such module "Unsubst".
Manufacture
During manufacture, the honeycomb toffee is produced in large slabs, and is cut up using a highly focused jet of oil,[8] though in Canada rotary saws are used. The use of a blade would lead to fragmentation, while water would dissolve the honeycomb. Oil prevents both of these happening, and produces uniform sharp-edged portions. The honeycomb toffee is then covered with chocolate, cooled, and packaged.[4]
Until September 2010 Crunchie was produced in England at the Somerdale Factory plant in Keynsham; however, production then transferred to Cadbury's new plant in Skarbimierz, Poland.[1]
In 2025, Mondelēz International teamed up with Tesco to trial new Cadbury Crunchie multipack packaging that, it claims, will reduce the outer plastic by 60% per pack. The new packaging will be implemented on approximately 1.8 million Cadbury Crunchie four-bar multipacks sold in Tesco stores until early 2026.[9]
Size
The Crunchie is sold in several sizes, ranging from "snack size" – a small rectangle – to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about <templatestyles src="Fraction/styles.css" />3⁄4 inch deep[10] (2.5 cm × 18 cm × 2 cm).Script error: No such module "Unsubst".
Nutrition information
| Average values | British Crunchie | Australian Crunchie | ||
|---|---|---|---|---|
| Per 100 g | Per 40 g bar |
Per 100 g | Per 50 g bar | |
| Energy (kJ) | 2020 | 775 | 1950 | 975 |
| Energy (kCal) | 465 | 185 | ||
| Protein | 3.0 g | 1.6 g | 1.5 | <1.0 |
| Carbohydrate | 73.5 g | 27.8 g | 80.5 | 40.2 |
| Fat | 18.4 g | 7.6 g | 14.8 | 7.4 |
Advertising
In Australia and New Zealand, Crunchie bars are widely known for having New Zealand's longest-running television advertisement, the "Crunchie Train Robbery" which won many awards[11][12][13] and ran in unchanged form for over 20 years from the late 1970s.[14]
Crunchie has been advertised in Britain and Ireland since the 1980s with the slogan "Get that Friday feeling".[15] Prior to the 1980s, Crunchie was advertised as "Crunchie makes exciting biting".Script error: No such module "Unsubst". In 1991, Cadbury launched a TV ad campaign that made use of The Pointer Sisters song, "I'm So Excited", which became one of the longest running advert campaigns in television history, continuing to be used up until 2008. These ads were animated and produced by Aardman Animations.Script error: No such module "Unsubst".
Literary references
The Crunchie bar is mentioned in Enid Bagnold's 1935 novel National Velvet, as the Brown sisters' sweet of choice for the year.Script error: No such module "Unsubst".
Stuart buys Bertie a mint Crunchie bar in the 44 Scotland Street book The Importance Of Being Seven by Alexander McCall Smith.Script error: No such module "Unsubst".
See also
Notes
References
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External links
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