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{{Other uses|Postcard (disambiguation)|Postcards (disambiguation)}}
{{Other uses|Postcard (disambiguation)|Postcards (disambiguation)}}
{{Distinguish|POST card|Postal card}}
{{Distinguish|POST card|Postal card}}
[[File:Burns on Ayr Postcard 1899.jpg|thumb|Example of a court card, postmarked 1899, showing [[Robert Burns]] and his cottage and monument in [[Ayr]]]]
[[File:Burns on Ayr Postcard 1899.jpg|thumb|Example of a court card, postmarked 1899, showing [[Robert Burns]] and his cottage and monument in [[Ayr]]]]
[[File:People boarding a train at the Shawnee depot, circa late 1800s - DPLA - e0b201c59bea89f203494f37fe0ee671.jpg|alt=Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s.|thumb|Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s]]
[[File:People boarding a train at the Shawnee depot, circa late 1800s - DPLA - e0b201c59bea89f203494f37fe0ee671.jpg|alt=Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s.|thumb|Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s]]
A '''postcard''' or '''post card''' is a piece of thick [[paper]] or thin [[Card stock|cardboard]], typically rectangular, intended for writing and mailing without an [[envelope]]. Non-rectangular shapes may also be used but are rare.
A '''postcard''' or '''post card''' is a piece of thick [[paper]] or thin [[Card stock|cardboard]], typically rectangular, intended for writing and mailing without an [[envelope]]. Non-rectangular shapes may also be used but are rare.


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=== 1840 to 1864 ===
=== 1840 to 1864 ===
[[File:Lipmancard.jpg|thumb|Lipman's Postal Card]]
[[File:Lipmancard.jpg|thumb|Lipman's Postal Card]]
Cards with messages have been sporadically created and posted by individuals since the beginning of postal services. The [[World's oldest postcard|earliest known picture postcard]] was a hand-painted design on card created by the writer [[Theodore Hook]]. Hook posted the card, which bears a [[penny black]] stamp, to himself in 1840 from [[Fulham]] (part of London).<ref name="Guinness World Records">{{cite web |title=Oldest picture postcard |website=Guinness World Records |url=http://www.guinnessworldrecords.com/world-records/oldest-picture-postcard |access-date=1 March 2017}}</ref><ref name="BBC"/> He probably did so as a practical joke on the postal service, since the image is a caricature of workers in the post office.<ref name=BBC>{{cite news |date=2002-03-08 |title=Oldest postcard sells for £31,750 |work=BBC News |url=http://news.bbc.co.uk/1/hi/uk/1862284.stm |access-date=2012-06-16}}</ref><ref>Arifa Akbar, "Oldest picture postcard in the world snapped up for £31,750", The Independent, 9 March 2002.</ref> In 2002 the postcard sold for a record £31,750.<ref name="BBC"/>
 
Cards with messages have been sporadically created and posted by individuals since the beginning of postal services. The [[World's oldest postcard|earliest known picture postcard]] was a hand-painted design on card created by the writer [[Theodore Hook]]. Hook posted the card, which bears a [[Penny Black]] stamp, to himself in 1840 from [[Fulham]] (part of London).<ref name="Guinness World Records">{{cite web |title=Oldest picture postcard |website=Guinness World Records |url=http://www.guinnessworldrecords.com/world-records/oldest-picture-postcard |access-date=1 March 2017}}</ref><ref name="BBC"/> He probably did so as a practical joke on the postal service, since the image is a caricature of workers in the post office.<ref name=BBC>{{cite news |date=2002-03-08 |title=Oldest postcard sells for £31,750 |work=BBC News |url=http://news.bbc.co.uk/1/hi/uk/1862284.stm |access-date=2012-06-16}}</ref><ref>Arifa Akbar, "Oldest picture postcard in the world snapped up for £31,750", The Independent, 9 March 2002.</ref> In 2002 the postcard sold for a record £31,750.<ref name="BBC"/>


In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising.<ref>{{cite web |title=Pre History of the Postcard 1848–1872 |publisher=Metropolitan Postcard Club of New York City |url=http://www.metropostcard.com/history1848-1872.html |access-date=2013-02-01 |archive-date=2017-10-24 |archive-url=https://web.archive.org/web/20171024165752/http://www.metropostcard.com/history1848-1872.html |url-status=dead }}</ref> The first commercially produced card was created in 1861 by [[John P. Charlton]] of [[Philadelphia]], who patented a private postal card, and sold the rights to [[Hymen Lipman]], whose postcards, complete with a decorated border, were marketed as "Lipman's Postal Card".<ref name=":0">{{cite web |author=United States Postal Service |date=September 2014 |title=Stamped Cards and Postcards |website=United States Postal Service |url=https://about.usps.com/who-we-are/postal-history/stamped-cards-and-postcards.pdf |access-date=2020-03-31 |url-status=live |archive-url=https://web.archive.org/web/20190826134028/https://about.usps.com/who-we-are/postal-history/stamped-cards-and-postcards.pdf |archive-date=2019-08-26}}</ref><ref name=":4" /> These cards had no images. While the United States government allowed privately printed cards as early as February 1861, they saw little use until 1870, when experiments were done on their commercial viability.<ref name=":1">{{cite web |last=Petrulis |first=Alan |title=MetroPostcard History of Postcards 1873–1897 |website=www.metropostcard.com |url=http://www.metropostcard.com/history1873-1897.html |access-date=2020-04-01 |archive-date=2022-04-11 |archive-url=https://web.archive.org/web/20220411155629/http://www.metropostcard.com/history1873-1897.html |url-status=dead }}</ref><ref name=":4" />
In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising.<ref>{{cite web |title=Pre History of the Postcard 1848–1872 |publisher=Metropolitan Postcard Club of New York City |url=http://www.metropostcard.com/history1848-1872.html |access-date=2013-02-01 |archive-date=2017-10-24 |archive-url=https://web.archive.org/web/20171024165752/http://www.metropostcard.com/history1848-1872.html |url-status=dead }}</ref> The first commercially produced card was created in 1861 by [[John P. Charlton]] of [[Philadelphia]], who patented a private postal card, and sold the rights to [[Hymen Lipman]], whose postcards, complete with a decorated border, were marketed as "Lipman's Postal Card".<ref name=":0">{{cite web |author=United States Postal Service |date=September 2014 |title=Stamped Cards and Postcards |website=United States Postal Service |url=https://about.usps.com/who-we-are/postal-history/stamped-cards-and-postcards.pdf |access-date=2020-03-31 |url-status=live |archive-url=https://web.archive.org/web/20190826134028/https://about.usps.com/who-we-are/postal-history/stamped-cards-and-postcards.pdf |archive-date=2019-08-26}}</ref><ref name=":4" /> These cards had no images. While the United States government allowed privately printed cards as early as February 1861, they saw little use until 1870, when experiments were done on their commercial viability.<ref name=":1">{{cite web |last=Petrulis |first=Alan |title=MetroPostcard History of Postcards 1873–1897 |website=www.metropostcard.com |url=http://www.metropostcard.com/history1873-1897.html |access-date=2020-04-01 |archive-date=2022-04-11 |archive-url=https://web.archive.org/web/20220411155629/http://www.metropostcard.com/history1873-1897.html |url-status=dead }}</ref><ref name=":4" />
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=== First postals and private postcards (c. 1865 to 1880) ===
=== First postals and private postcards (c. 1865 to 1880) ===
[[File:Feldpost-Correspondenzkarte.jpg|left|thumb|"Feldpost-Correspondenzkarte" ({{lit|field post correspondence card}}) used during the Franco-Prussian War of 1870]]
[[File:Feldpost-Correspondenzkarte.jpg|left|thumb|"Feldpost-Correspondenzkarte" ({{lit|field post correspondence card}}) used during the Franco-Prussian War of 1870]]
A [[Prussia]]n postal official, [[Heinrich von Stephan]], first proposed an "open post-sheet" made of stiff paper in 1865.<ref name=":1" /><ref name=":0" /><ref name=":2">{{cite web |last=Cure |first=Monica |date=2013-06-22 |title=Tweeting by mail: The postcard's stormy birth |website=Los Angeles Times |url=https://www.latimes.com/opinion/la-xpm-2013-jun-22-la-oe-cure-postcards-twitter-20130623-story.html |access-date=2020-04-01}}</ref> He proposed that one side would be reserved for a recipient address, and the other for a brief message.<ref name=":2" /> His proposal was denied on grounds of being too radical and officials did not believe anyone would willingly give up their privacy.<ref name=":2" /> In October 1869, the post office of [[Austria-Hungary]] accepted a similar proposal, also without images, and 3 million cards were mailed within the first three months.<ref name=":0" /><ref name=":2" /> With the outbreak of the Franco-Prussian War in July 1870, the government of the [[North German Confederation]] decided to take the advice of Austrian [[Emanuel Herrmann]] and issued postals for soldiers to inexpensively send home from the field.<ref name=":1" /><ref name=":0" />
A [[Prussia]]n postal official, [[Heinrich von Stephan]], first proposed an "open post-sheet" made of stiff paper in 1865.<ref name=":1" /><ref name=":0" /><ref name=":2">{{cite web |last=Cure |first=Monica |date=2013-06-22 |title=Tweeting by mail: The postcard's stormy birth |website=Los Angeles Times |url=https://www.latimes.com/opinion/la-xpm-2013-jun-22-la-oe-cure-postcards-twitter-20130623-story.html |access-date=2020-04-01}}</ref> He proposed that one side would be reserved for a recipient address, and the other for a brief message.<ref name=":2" /> His proposal was denied on grounds of being too radical and officials did not believe anyone would willingly give up their privacy.<ref name=":2" /> In October 1869, the post office of [[Austria-Hungary]] accepted a similar proposal, also without images, and 3 million cards were mailed within the first three months.<ref name=":0" /><ref name=":2" /> With the outbreak of the Franco-Prussian War in July 1870, the government of the [[North German Confederation]] decided to take the advice of Austrian [[Emanuel Herrmann]] and issued postals for soldiers to inexpensively send home from the field.<ref name=":1" /><ref name=":0" />


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=== Golden age of postcards (c. 1890 to 1915) ===
=== Golden age of postcards (c. 1890 to 1915) ===
[[File:Postkarte 1900.jpg|thumb|Postcard (postal stationary) from the German [[Reichspost]] at the [[turn of the century]] 1899/1900]]
[[File:Austrian Postcard 1901.jpg|thumb|Austrian postcard from 1901]]
Cards showing images increased in number during the 1880s. Images of the newly built [[Eiffel Tower]] in 1889 and 1890 gave impetus to the postcard, leading to the so-called "golden age" of the picture postcard.<ref name=":1" /> This golden age began slightly earlier in Europe than the United States, likely due to a [[Panic of 1893|depression in the 1890s]].<ref name=":1" /> Still, the [[World's Columbian Exposition|Chicago World's Fair]] in 1893 excited many attendees with its line of "Official Souvenir" postals, which popularized the idea of picture postcards.<ref name=":0" /><ref name=":7">{{Cite web|url=http://www.nysl.nysed.gov/msscfa/qc16510ess.htm|title=Postcard Collection – Essay, Appendix C: New York State Library|last=Bassett|first=Fred|date=2018-12-13|url-status=live|archive-url=https://web.archive.org/web/20181213031237/http://www.nysl.nysed.gov/msscfa/qc16510ess.htm|archive-date=2018-12-13|access-date=2020-04-01}}</ref> The stage was now set for private postcard industry to boom, which it did once the United States government changed the postage rate for private cards from two cents to one in May 1898.<ref name=":0" /><ref name=":7" />
Cards showing images increased in number during the 1880s. Images of the newly built [[Eiffel Tower]] in 1889 and 1890 gave impetus to the postcard, leading to the so-called "golden age" of the picture postcard.<ref name=":1" /> This golden age began slightly earlier in Europe than the United States, likely due to a [[Panic of 1893|depression in the 1890s]].<ref name=":1" /> Still, the [[World's Columbian Exposition|Chicago World's Fair]] in 1893 excited many attendees with its line of "Official Souvenir" postals, which popularized the idea of picture postcards.<ref name=":0" /><ref name=":7">{{Cite web|url=http://www.nysl.nysed.gov/msscfa/qc16510ess.htm|title=Postcard Collection – Essay, Appendix C: New York State Library|last=Bassett|first=Fred|date=2018-12-13|url-status=live|archive-url=https://web.archive.org/web/20181213031237/http://www.nysl.nysed.gov/msscfa/qc16510ess.htm|archive-date=2018-12-13|access-date=2020-04-01}}</ref> The stage was now set for private postcard industry to boom, which it did once the United States government changed the postage rate for private cards from two cents to one in May 1898.<ref name=":0" /><ref name=":7" />


Spanning from approximately 1905 to 1915 in the United States, the golden age of postcards stemmed from a combination of social, economic, and governmental factors.<ref name=":0" /><ref name=":7" /> Demand for postcards increased, government restrictions on production loosened, and technological advances (in photography, printing, and mass production) made the boom possible.<ref name=":0" /> In addition, the expansion of [[Rural Free Delivery]] allowed mail to be delivered to more American households than ever before.<ref name=":0" /> Billions of postcards were mailed during the golden age, including nearly a billion per year in United States from 1905 to 1915, and 7 billion worldwide in 1905.<ref name=":15" /><ref name=":19">{{Cite journal|last=Baldwin|first=Brooke|date=1988|title=On the Verso: Postcard Messages as a Key to Popular Prejudices|journal=Journal of Popular Culture|volume=22|issue=3|pages=15–28|doi=10.1111/j.0022-3840.1988.2203_15.x}}</ref> Many postcards from this era were in fact never posted but directly acquired by collectors themselves.<ref name=":11" />[[File:Austrian Postcard 1901.jpg|thumb|Austrian postcard from 1901]]
Spanning from approximately 1905 to 1915 in the United States, the golden age of postcards stemmed from a combination of social, economic, and governmental factors.<ref name=":0" /><ref name=":7" /> Demand for postcards increased, government restrictions on production loosened, and technological advances (in photography, printing, and mass production) made the boom possible.<ref name=":0" /> In addition, the expansion of [[Rural Free Delivery]] allowed mail to be delivered to more American households than ever before.<ref name=":0" /> Billions of postcards were mailed during the golden age, including nearly a billion per year in United States from 1905 to 1915, and 7 billion worldwide in 1905.<ref name=":15" /><ref name=":19">{{Cite journal|last=Baldwin|first=Brooke|date=1988|title=On the Verso: Postcard Messages as a Key to Popular Prejudices|journal=Journal of Popular Culture|volume=22|issue=3|pages=15–28|doi=10.1111/j.0022-3840.1988.2203_15.x}}</ref> Many postcards from this era were in fact never posted but directly acquired by collectors themselves.<ref name=":11" />


Despite years of incredible success, economic and government forces would ultimately spell the end of the golden age. The peak came sometime between 1907 and 1910 for the United States.<ref name=":0" /><ref name=":4" /> In 1909, American publishers successfully lobbied to place tariffs on high quality German imports with the [[Payne–Aldrich Tariff Act|Payne-Aldrich Tariff Act]].<ref name=":0" /> The effects of tariffs really started to make a large impact, and escalating hostilities in Europe made it difficult to import cards and ink into the United States.<ref name=":0" /> The fad may have also simply run its natural course.<ref name=":0" /> The war disrupted production efforts in Europe, although postcard production did not entirely stop.<ref name=":10">{{Cite web|url=http://www.metropostcard.com/history1914-1945.html|title=MetroPostcard History of Postcards 1914–1945|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2020-02-03|archive-url=https://web.archive.org/web/20200203183215/http://www.metropostcard.com/history1914-1945.html|url-status=dead}}</ref> Cards were still useful for propaganda, and for boosting troop morale.<ref name=":15" /><ref name=":10" /><ref>Frank Jacob and Mark D. Van Ells, ''A Postcard View of Hell: One Doughboy's Souvenir Album of the First World War''. Wilmington, DE: Vernon Press, 2019.</ref>
Despite years of incredible success, economic and government forces would ultimately spell the end of the golden age. The peak came sometime between 1907 and 1910 for the United States.<ref name=":0" /><ref name=":4" /> In 1909, American publishers successfully lobbied to place tariffs on high quality German imports with the [[Payne–Aldrich Tariff Act|Payne-Aldrich Tariff Act]].<ref name=":0" /> The effects of tariffs really started to make a large impact, and escalating hostilities in Europe made it difficult to import cards and ink into the United States.<ref name=":0" /> The fad may have also simply run its natural course.<ref name=":0" /> The war disrupted production efforts in Europe, although postcard production did not entirely stop.<ref name=":10">{{Cite web|url=http://www.metropostcard.com/history1914-1945.html|title=MetroPostcard History of Postcards 1914–1945|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2020-02-03|archive-url=https://web.archive.org/web/20200203183215/http://www.metropostcard.com/history1914-1945.html|url-status=dead}}</ref> Cards were still useful for propaganda, and for boosting troop morale.<ref name=":15" /><ref name=":10" /><ref>Frank Jacob and Mark D. Van Ells, ''A Postcard View of Hell: One Doughboy's Souvenir Album of the First World War''. Wilmington, DE: Vernon Press, 2019.</ref>
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=== Post-World War I (1918 to present) ===
=== Post-World War I (1918 to present) ===
[[File:Postcard depicting Dalhousie Street, Amherstburg, Ontario (I0026093).jpg|alt=A street with buildings and hydro lines on both sides. There is a horse and buggy parked on the street.|thumb|upright|Postcard depicting Dalhousie Street, Amherstburg, Ontario, {{Circa|1920}}, from the [[c:Category:Images from Archives of Ontario - F 2076 Alvin D. McCurdy fonds|Alvin D. McCurdy fonds]] held at the Archives of Ontario]]
[[File:Postcard depicting Dalhousie Street, Amherstburg, Ontario (I0026093).jpg|alt=A street with buildings and hydro lines on both sides. There is a horse and buggy parked on the street.|thumb|upright|Postcard depicting Dalhousie Street, Amherstburg, Ontario, {{Circa|1920}}, from the [[c:Category:Images from Archives of Ontario - F 2076 Alvin D. McCurdy fonds|Alvin D. McCurdy fonds]] held at the Archives of Ontario]]
After the war, the production of postcards continued, albeit in different styles than before. Demand for postcards decreased, especially as telephone usage grew.<ref name=":0" /> There was still a need for postcards, which would be dubbed the "poor man's telephone".<ref>Gendreau, Bianca: Putting Pen to Paper, Special Delivery: Canada's Postal Heritage, ed. Francine Brousseau, Canadian Museum of Civilization, Fredericton 2000, pp. 27–29</ref> As tastes changed, publishers began focusing on scenic views, humor, and fashion.<ref name=":10" /> "White border" cards, which existed prior to the war, were produced in greater numbers from roughly 1915 to 1930 in the United States.<ref name=":0" /><ref name=":4" /> They required less ink and had lower production standards than fine German cards.<ref name=":10" /> These were later replaced by "linen" postcards in the 1930s and 1940s, which used a printing process popularized by [[Curt Teich]].<ref name=":0" /><ref name=":4" /> Finally, the modern era of Photochrom (often shortened simply to "chrome") postcards began in 1939, and gained momentum around 1950.<ref name=":4" /> These glossy, colorful postcards are what we most commonly encounter today.<ref name=":4" /> Postcard sales dropped to around 25% of 1990s levels,<ref>{{Cite web|last=Settembre|first=Jeanette|date=30 Sep 2017|title=Postcards are becoming extinct and 5 other industries millennials are killing|url=https://www.marketwatch.com/story/postcards-are-becoming-extinct-and-5-other-industries-millennials-are-killing-2017-09-30|archive-url=|archive-date=|access-date=2021-02-01|website=MarketWatch|language=en-US}}</ref> with the growing popularity of social media around 2007, resulting in closure of long-established printers such as [[J Salmon Ltd]] in 2017.<ref>{{Cite web|date=2017-09-25|title=Postcards on the edge as Britain's oldest publishers signs off|url=http://www.theguardian.com/artanddesign/shortcuts/2017/sep/25/postcards-demise-britains-oldest-publisher-industry-death|access-date=2021-02-01|website=The Guardian|language=en}}</ref>
After the war, the production of postcards continued, albeit in different styles than before. Demand for postcards decreased, especially as telephone usage grew.<ref name=":0" /> There was still a need for postcards, which would be dubbed the "poor man's telephone".<ref>Gendreau, Bianca: Putting Pen to Paper, Special Delivery: Canada's Postal Heritage, ed. Francine Brousseau, Canadian Museum of Civilization, Fredericton 2000, pp. 27–29</ref> As tastes changed, publishers began focusing on scenic views, humor, and fashion.<ref name=":10" /> "White border" cards, which existed prior to the war, were produced in greater numbers from roughly 1915 to 1930 in the United States.<ref name=":0" /><ref name=":4" /> They required less ink and had lower production standards than fine German cards.<ref name=":10" /> These were later replaced by "linen" postcards in the 1930s and 1940s, which used a printing process popularized by [[Curt Teich]].<ref name=":0" /><ref name=":4" /> Finally, the modern era of Photochrom (often shortened simply to "chrome") postcards began in 1939, and gained momentum around 1950.<ref name=":4" /> These glossy, colorful postcards are what we most commonly encounter today.<ref name=":4" /> Postcard sales dropped to around 25% of 1990s levels,<ref>{{Cite web|last=Settembre|first=Jeanette|date=30 Sep 2017|title=Postcards are becoming extinct and 5 other industries millennials are killing|url=https://www.marketwatch.com/story/postcards-are-becoming-extinct-and-5-other-industries-millennials-are-killing-2017-09-30|archive-url=|archive-date=|access-date=2021-02-01|website=MarketWatch|language=en-US}}</ref> with the growing popularity of social media around 2007, resulting in closure of long-established printers such as [[J Salmon Ltd]] in 2017.<ref>{{Cite web|date=2017-09-25|title=Postcards on the edge as Britain's oldest publishers signs off|url=http://www.theguardian.com/artanddesign/shortcuts/2017/sep/25/postcards-demise-britains-oldest-publisher-industry-death|access-date=2021-02-01|website=The Guardian|language=en}}</ref>


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===Russia===
===Russia===
In the State Standard of the Russian Federation "GOST 51507-99. Postal cards. Technical requirements. Methods of Control" (2000)<ref>{{cite web|url=http://protect.gost.ru/document.aspx?control=7&id=132272|title=ГОСТ Р 51507-99 – НАЦИОНАЛЬНЫЕ СТАНДАРТЫ|website=protect.gost.ru}}</ref> gives the following definition:
In the State Standard of the Russian Federation "GOST 51507-99. Postal cards. Technical requirements. Methods of Control" (2000)<ref>{{cite web|url=http://protect.gost.ru/document.aspx?control=7&id=132272|title=ГОСТ Р 51507-99 – НАЦИОНАЛЬНЫЕ СТАНДАРТЫ|website=protect.gost.ru}}</ref> gives the following definition:


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Depending on whether or not the image on the card printing postage stamp cards are divided into two types:
Depending on whether or not the image on the card printing postage stamp cards are divided into two types:
*marked;
 
*unmarked.
* marked;
* unmarked.


Depending on whether or not the card illustrations, cards are divided into two types:
Depending on whether or not the card illustrations, cards are divided into two types:
*illustrated;
 
*simple, that is non-illustrated.
* illustrated;
* simple, that is non-illustrated.


Cards, depending on the location of illustrations divided into:
Cards, depending on the location of illustrations divided into:
*Vector card at the location on the front side;
 
*on the reverse side.
* Vector card at the location on the front side;
* on the reverse side.


Depending on the walking area cards subdivided into:
Depending on the walking area cards subdivided into:
*cards for shipment within the Russian Federation (internal post);
 
*cards for shipment outside of the Russian Federation (international postage).
* cards for shipment within the Russian Federation (internal post);
* cards for shipment outside of the Russian Federation (international postage).


=== United Kingdom ===
=== United Kingdom ===
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==== Seaside postcards ====
==== Seaside postcards ====
[[File:Bathing beauty 1908.jpg|thumb|upright|A seaside postcard|alt=]]


In 1894, British publishers were given permission by the [[Royal Mail]] to manufacture and distribute picture postcards, which could be sent through the post. It was originally thought{{by whom|date=December 2021}} that the first UK postcards were produced by printing firm Stewarts of Edinburgh but later research, published in Picture Postcard Monthly in 1991, has shown that the first UK picture card was published by ETW Dennis of [[Scarborough, North Yorkshire|Scarborough]].<ref>Sept and Dec 1991 Picture Postcard Monthly</ref> Two postmarked examples of the September 1894 ETW Dennis card have survived but no cards of Stewarts dated 1894 have been found.<ref>PPC Annual 2015</ref> Early postcards were pictures of landmarks, scenic views, photographs or drawings of celebrities and so on. With [[steam locomotives]] providing fast and affordable travel, the [[seaside resort|seaside]] became a popular tourist destination, and generated its own souvenir-industry.
In 1894, British publishers were given permission by the [[Royal Mail]] to manufacture and distribute picture postcards, which could be sent through the post. It was originally thought{{By whom|date=December 2021}} that the first UK postcards were produced by printing firm Stewarts of Edinburgh but later research, published in Picture Postcard Monthly in 1991, has shown that the first UK picture card was published by ETW Dennis of [[Scarborough, North Yorkshire|Scarborough]].<ref>Sept and Dec 1991 ''Picture Postcard Monthly''</ref> Two postmarked examples of the September 1894 ETW Dennis card have survived but no cards of Stewarts dated 1894 have been found.<ref>''PPC Annual 2015''</ref> Early postcards were pictures of landmarks, scenic views, photographs or drawings of celebrities and so on. With [[steam locomotives]] providing fast and affordable travel, the [[seaside resort|seaside]] became a popular tourist destination, and generated its own souvenir-industry.


[[File:Bathing beauty 1908.jpg|thumb|upright|A seaside postcard|alt=|left]]
In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached 16 million a year. They were often bawdy in nature, making use of [[innuendo]] and [[double entendre]]s, and traditionally featured [[stereotype|stereotypical]] characters such as vicars, large ladies, and put-upon husbands, in the same vein as the ''[[Carry On films|Carry On]]'' films.
In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached 16 million a year. They were often bawdy in nature, making use of [[innuendo]] and [[double entendre]]s, and traditionally featured [[stereotype|stereotypical]] characters such as vicars, large ladies, and put-upon husbands, in the same vein as the ''[[Carry On films|Carry On]]'' films.


A notable artist of seaside postcards, often saucy, was the illustrator [[Thomas Henry (illustrator)|Thomas Henry]], most known for his portrayal of William Brown in the [[Just William (book series)|Just William]] book series by [[Richmal Crompton]]. He started drawing postcards as early as 1913, continuing well into the 1950s.
A notable artist of seaside postcards, often saucy, was the illustrator [[Thomas Henry (illustrator)|Thomas Henry]], most known for his portrayal of William Brown in the [[Just William (book series)|Just William]] book series by [[Richmal Crompton]]. He started drawing postcards as early as 1913, continuing well into the 1950s.


In the early 1950s, the newly elected [[Conservative Party (UK)|Conservative]] government were concerned at the apparent deterioration of morals in the UK and decided on a crackdown on these postcards. The main target of their campaign was the postcard artist [[Donald McGill]]. In the more liberal 1960s, the saucy postcard was revived and later came to be considered, by some, as an art form.<ref name="Telegraph">{{cite news|author=Nick Collins|url=https://www.telegraph.co.uk/news/newstopics/howaboutthat/7928443/Bawdy-seaside-postcards-on-display.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/newstopics/howaboutthat/7928443/Bawdy-seaside-postcards-on-display.html |archive-date=2022-01-12 |url-access=subscription |url-status=live|title=Bawdy seaside postcards on display|date=5 August 2010|newspaper=The Telegraph|access-date=12 September 2011}}{{cbignore}}</ref>
In the early 1950s, the newly elected [[Conservative Party (UK)|Conservative]] government were concerned at the apparent deterioration of morals in the UK and decided on a crackdown on these postcards. The main target of their campaign was the postcard artist [[Donald McGill]]. In the more liberal 1960s, the saucy postcard was revived and later came to be considered, by some, as an art form.<ref name="Telegraph">{{cite news|author=Nick Collins|url=https://www.telegraph.co.uk/news/newstopics/howaboutthat/7928443/Bawdy-seaside-postcards-on-display.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/newstopics/howaboutthat/7928443/Bawdy-seaside-postcards-on-display.html |archive-date=2022-01-12 |url-access=subscription |url-status=live|title=Bawdy seaside postcards on display|date=5 August 2010|newspaper=The Daily Telegraph|access-date=12 September 2011}}{{cbignore}}</ref>


Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were produced by the publishing company [[Bamforth & Co Ltd|Bamforths]] of [[Holmfirth]], [[West Yorkshire]].
Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were produced by the publishing company [[Bamforth & Co Ltd|Bamforths]] of [[Holmfirth]], [[West Yorkshire]].
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=== United States ===
=== United States ===
{{main|History of postcards in the United States}}
{{Main|History of postcards in the United States}}


The [[United States Postal Service]] defines a postcard as: rectangular, at least {{convert|3+1/2|in|mm|1}} high × {{convert|5|in|mm|0}} long × {{convert|0.007|in|mm|3}} thick and no more than {{convert|4+1/4|in|mm|0}} high × {{convert|6|in|mm|1}} long × {{convert|0.016|in|mm|3}} thick.<ref>{{cite web|url=http://www.usps.com/businessmail101/mailcharacteristics/cards.htm|title=USPS – Mail Characteristics – Sizes for Cards|publisher=USPS|archive-url=https://web.archive.org/web/20080120115502/http://www.usps.com/businessmail101/mailcharacteristics/cards.htm|archive-date=2008-01-20|access-date=2 June 2011}}</ref> However, some postcards have deviated from this (for example, shaped postcards).
The [[United States Postal Service]] defines a postcard as: rectangular, at least {{convert|3+1/2|in|mm|1}} high × {{convert|5|in|mm|0}} long × {{convert|0.007|in|mm|3}} thick and no more than {{convert|4+1/4|in|mm|0}} high × {{convert|6|in|mm|1}} long × {{convert|0.016|in|mm|3}} thick.<ref>{{cite web|url=http://www.usps.com/businessmail101/mailcharacteristics/cards.htm|title=USPS – Mail Characteristics – Sizes for Cards|publisher=USPS|archive-url=https://web.archive.org/web/20080120115502/http://www.usps.com/businessmail101/mailcharacteristics/cards.htm|archive-date=2008-01-20|access-date=2 June 2011}}</ref> However, some postcards have deviated from this (for example, shaped postcards).


==Controversies ==
==Controversies ==
=== Legalities and censorship ===
=== Legalities and censorship ===
The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered "proper" in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings). For example, the United States Postal Service would only allow the delivery of postcards showing a back view of naked men from Britain if their posteriors were covered with a black bar.<ref>{{cite news |date=30 July 2001|title=Naked film postcards returned to sender |work=BBC News |url=http://news.bbc.co.uk/2/hi/uk_news/wales/1464627.stm |access-date=2011-06-05}}</ref> Early postcards often showcased photography of nude women. Illegal to produce in the United States, these were commonly known as [[French postcard]]s, due to the large number of them produced in France. Other countries objected to the inappropriate use of religious imagery. The [[Ottoman Empire]] banned the sale or importation of some materials relating to the [[Prophets in Islam|Islamic prophet]] [[Muhammad]] in 1900. Affected postcards that were successfully sent through the Ottoman Empire before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.
The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered "proper" in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings). For example, the United States Postal Service would only allow the delivery of postcards showing a back view of naked men from Britain if their posteriors were covered with a black bar.<ref>{{cite news |date=30 July 2001|title=Naked film postcards returned to sender |work=BBC News |url=http://news.bbc.co.uk/2/hi/uk_news/wales/1464627.stm |access-date=2011-06-05}}</ref> Early postcards often showcased photography of nude women. Illegal to produce in the United States, these were commonly known as [[French postcard]]s, due to the large number of them produced in France. Other countries objected to the inappropriate use of religious imagery. The [[Ottoman Empire]] banned the sale or importation of some materials relating to the [[Prophets in Islam|Islamic prophet]] [[Muhammad]] in 1900. Affected postcards that were successfully sent through the Ottoman Empire before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.


==== Lynchings ====
==== Lynchings ====
{{main article|Lynching postcards}}In 1873, the [[Comstock Act]] was passed in the United States, which banned the publication of "obscene matter as well as its circulation in the mails".<ref name=":3">Kim, Linda (2012). "A Law of Unintended Consequences: United States Postal Censorship of Lynching Photographs". ''[[Visual Resources]]''. Taylor & Francis. '''28''' (2): 171–193. [[Digital object identifier|doi]]:10.1080/01973762.2012.678812.</ref> In 1908, §3893 was added to the Comstock Act, stating that the ban included material "tending to incite arson, murder, or assassination".<ref name=":3" /> Although this act did not explicitly ban lynching photographs or postcards, it banned the explicit racist texts and poems inscribed on certain prints. According to some, these texts were deemed "more incriminating" and caused their removal from the mail instead of the photograph itself because the text made "too explicit what was always implicit in lynchings".<ref name=":3" /> Some towns imposed "[[self-censorship]]" on lynching photographs, but section 3893 was the first step towards a national [[censorship]].<ref name=":3" /> Despite the amendment, the distribution of lynching photographs and postcards continued. Though they were not sold openly, the censorship was bypassed when people sent the material in [[envelope]]s or mail wrappers.<ref>Apel, Dora (2004). ''Imagery of Lynching: Black Men, White Women, and the Mob''. New Brunswick, N.J.; London: [[Rutgers University Press]]. {{ISBN|978-0-8135-3459-6}}.</ref>
{{Main article|Lynching postcards}}
 
In 1873, the [[Comstock Act]] was passed in the United States, which banned the publication of "obscene matter as well as its circulation in the mails".<ref name=":3">Kim, Linda (2012). "A Law of Unintended Consequences: United States Postal Censorship of Lynching Photographs". ''[[Visual Resources]]''. Taylor & Francis. '''28''' (2): 171–193. [[Digital object identifier|doi]]:10.1080/01973762.2012.678812.</ref> In 1908, §3893 was added to the Comstock Act, stating that the ban included material "tending to incite arson, murder, or assassination".<ref name=":3" /> Although this act did not explicitly ban lynching photographs or postcards, it banned the explicit racist texts and poems inscribed on certain prints. According to some, these texts were deemed "more incriminating" and caused their removal from the mail instead of the photograph itself because the text made "too explicit what was always implicit in lynchings".<ref name=":3" /> Some towns imposed "[[self-censorship]]" on lynching photographs, but section 3893 was the first step towards a national [[censorship]].<ref name=":3" /> Despite the amendment, the distribution of lynching photographs and postcards continued. Though they were not sold openly, the censorship was bypassed when people sent the material in [[envelope]]s or mail wrappers.<ref>Apel, Dora (2004). ''Imagery of Lynching: Black Men, White Women, and the Mob''. New Brunswick, N.J.; London: [[Rutgers University Press]]. {{ISBN|978-0-8135-3459-6}}.</ref>


==== World War I ====
==== World War I ====
{{main article|Postal censorship}}
{{Main article|Postal censorship}}
 
Censorship played an important role in the First World War.<ref name=":16">{{Cite web|url=https://encyclopedia.1914-1918-online.net/article/censorship|title=Censorship {{!}} International Encyclopedia of the First World War (WW1)|last=Demm|first=Eberhard|website=International Encyclopedia of the First World War|url-status=live|archive-url=https://web.archive.org/web/20200120151713/https://encyclopedia.1914-1918-online.net/article/censorship|archive-date=2020-01-20|access-date=2020-04-03}}</ref> Each country involved utilized some form of censorship. This was a way to sustain an atmosphere of ignorance and give propaganda a chance to succeed.<ref name=":16" /> In response to the war, the United States Congress passed the [[Espionage Act of 1917]] and [[Sedition Act of 1918]]. These gave broad powers to the government to censor the press through the use of fines, and later any criticism of the government, army, or sale of war bonds.<ref name=":16" /> The Espionage Act laid the groundwork for the establishment of a Central Censorship Board which oversaw censorship of communications including cable and mail.<ref name=":16" />
Censorship played an important role in the First World War.<ref name=":16">{{Cite web|url=https://encyclopedia.1914-1918-online.net/article/censorship|title=Censorship {{!}} International Encyclopedia of the First World War (WW1)|last=Demm|first=Eberhard|website=International Encyclopedia of the First World War|url-status=live|archive-url=https://web.archive.org/web/20200120151713/https://encyclopedia.1914-1918-online.net/article/censorship|archive-date=2020-01-20|access-date=2020-04-03}}</ref> Each country involved utilized some form of censorship. This was a way to sustain an atmosphere of ignorance and give propaganda a chance to succeed.<ref name=":16" /> In response to the war, the United States Congress passed the [[Espionage Act of 1917]] and [[Sedition Act of 1918]]. These gave broad powers to the government to censor the press through the use of fines, and later any criticism of the government, army, or sale of war bonds.<ref name=":16" /> The Espionage Act laid the groundwork for the establishment of a Central Censorship Board which oversaw censorship of communications including cable and mail.<ref name=":16" />


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== Historical value ==
== Historical value ==
Postcards document the natural landscape as well as the built environment—buildings, gardens, parks, cemeteries, and tourist sites. They provide snapshots of societies at a time when few newspapers carried images.<ref name=":7" />  Postcards provided a way for the general public to keep in touch with their friends and family, and required little writing.<ref name=":7" /> Anytime there was a major event, a postcard photographer was there to document it (including celebrations, disasters, political movements, and even wars).<ref name=":7" /> Commemorating popular humor, entertainment, fashion, and many other aspects of daily life, they also shed light on transportation, sports, work, religion, and advertising.<ref name=":7" /> Cards were sent to convey news of death and birth, store purchases, and employment.<ref name=":7" />
[[File:1971, Carte postale de Paris avec Tabouret Tour Eiffel.jpeg|thumb|Postcard of [[Paris]] from 1971. Motive: 1960s [[Eiffel Tower]] Stool.]]
[[File:1971, Carte postale de Paris avec Tabouret Tour Eiffel.jpeg|thumb|Postcard of [[Paris]] from 1971. Motive: 1960s [[Eiffel Tower]] Stool.]]


As a primary source, postcards are incredibly important to the types of historical research conducted by historians, historic preservationists, and genealogists alike. They give insight into both the physical world, and the social world of the time. During their heyday postcards revolutionized communication, similar to social media of today.<ref name=":2" /> For those studying communication, they highlight the adoption of media, its adaptation, and its ultimate discarding.<ref name=":2" /> Postcards have been used to study topics as diverse as theatre, racial attitudes, and war.<ref>{{Cite journal|last=Farfan|first=P.|s2cid=192002863|date=2012|title="The Picture Postcard is a sign of the times": Theatre Postcards and Modernism|journal=Theatre History Studies|volume=32|pages=93–119|doi=10.1353/ths.2012.0018}}</ref><ref name=":19" /><ref>{{Cite journal|last=Vanderwood|first=Paul|date=1988|title=Writing History with Picture Postcards|url=https://sandiegohistory.org/journal/1988/january/postcards/|journal=The Journal of San Diego History|volume=34|issue=1|archive-url=https://web.archive.org/web/20160629192932/http://www.sandiegohistory.org/journal/1988/january/postcards/|archive-date=2016-06-29}}</ref><ref>{{Cite journal |last=Eiland |first=Murray |date=2019 |title=Heraldry on German Patriotic Postcards |url=https://www.academia.edu/38797971 |journal=The Armiger's News |volume=41 |issue=2 |pages=1–5 |via=academia.edu}}</ref><ref>{{Cite journal |last=Eiland |first=Murray |date=2019 |title=Heraldry on American Patriotic Postcards |url=https://www.academia.edu/38516772 |journal=The Armiger's News |volume=41 |issue=1 |pages=1–3 |via=academia.edu}}</ref>
Postcards document the natural landscape as well as the built environment—buildings, gardens, parks, cemeteries, and tourist sites. They provide snapshots of societies at a time when few newspapers carried images.<ref name=":7" />  Postcards provided a way for the general public to keep in touch with their friends and family, and required little writing.<ref name=":7" /> Anytime there was a major event, a postcard photographer was there to document it (including celebrations, disasters, political movements, and even wars).<ref name=":7" /> Commemorating popular humor, entertainment, fashion, and many other aspects of daily life, they also shed light on transportation, sports, work, religion, and advertising.<ref name=":7" /> Postcards, such as those researched and printed by the Helene Victoria Press set up in 1973 by [[Nancy Poore]] and Jocelyn Cohen, have also been used to rescue unsung heroines, such as [[Irene Herlocker-Meyer]] from historical oblivion.<ref name=":9">{{Cite book |last=Allen |first=Julia M. |url=https://www.fulcrum.org/concern/monographs/ns0648657 |title=Women Making History: The Revolutionary Feminist Postcard Art of Helaine Victoria Press |last2=Cohen |first2=Jocelyn H. |date=2023 |publisher=Lever Press |isbn=978-1-64315-036-9 |language=en}}</ref> Cards have also been sent to convey news of death and birth, store purchases, and employment.<ref name=":7" />
 
As a primary source, postcards are incredibly important to the types of historical research conducted by historians, historic preservationists, and genealogists alike. They give insight into both the physical world, and the social world of the time. During their heyday postcards revolutionized communication, similar to social media of today.<ref name=":2" /> For those studying communication, they highlight the adoption of media, its adaptation, and its ultimate discarding.<ref name=":2" /> Postcards have been used to study topics as diverse as theatre, racial attitudes, [[women's history]] and war.<ref>{{Cite journal|last=Farfan|first=P.|s2cid=192002863|date=2012|title="The Picture Postcard is a sign of the times": Theatre Postcards and Modernism|journal=Theatre History Studies|volume=32|pages=93–119|doi=10.1353/ths.2012.0018}}</ref><ref name=":19" /><ref>{{Cite journal|last=Vanderwood|first=Paul|date=1988|title=Writing History with Picture Postcards|url=https://sandiegohistory.org/journal/1988/january/postcards/|journal=The Journal of San Diego History|volume=34|issue=1|archive-url=https://web.archive.org/web/20160629192932/http://www.sandiegohistory.org/journal/1988/january/postcards/|archive-date=2016-06-29}}</ref><ref>{{Cite journal |last=Eiland |first=Murray |date=2019 |title=Heraldry on German Patriotic Postcards |url=https://www.academia.edu/38797971 |journal=The Armiger's News |volume=41 |issue=2 |pages=1–5 |via=academia.edu}}</ref><ref>{{Cite journal |last=Eiland |first=Murray |date=2019 |title=Heraldry on American Patriotic Postcards |url=https://www.academia.edu/38516772 |journal=The Armiger's News |volume=41 |issue=1 |pages=1–3 |via=academia.edu}}</ref><ref name=":9" />


=== Digital collections ===
=== Digital collections ===
Libraries, archives, and museums have extensive collections of picture postcards; many of the postcards in these collections are digitized<ref>{{Cite web|url=https://teachingwiththemes.com/index.php/2019/05/24/post-cards-as-primary-sources/|title=Old Postcards: Messages about the Past|website=Primary Source Bazaar|date=24 May 2019}}</ref> Efforts are continuously being made by professionals in these fields to digitize these materials to make them more widely accessible to the public. For those interested, there are already several large collections viewable online. Some large digital collections of postcards include:
Libraries, archives, and museums have extensive collections of picture postcards; many of the postcards in these collections are digitized.<ref>{{Cite web|url=https://teachingwiththemes.com/index.php/2019/05/24/post-cards-as-primary-sources/|title=Old Postcards: Messages about the Past|website=Primary Source Bazaar|date=24 May 2019}}</ref> Efforts are continuously being made by professionals in these fields to digitize these materials to make them more widely accessible to the public. For those interested, there are already several large collections viewable online. Some large digital collections of postcards include:


* ''[https://www.oldnyc.org/ OldNYC]'' (New York Public Library)
* ''[https://www.oldnyc.org/ OldNYC]'' (New York Public Library)
*[https://digitalcollections.nypl.org/collections Digital Collections] (New York Public Library)
* [https://digitalcollections.nypl.org/collections Digital Collections] (New York Public Library)
**These collections include the Detroit Publishing Company, holiday postcards, WWI postcards, and more.
** These collections include the Detroit Publishing Company, holiday postcards, WWI postcards, and more.
* ''[https://collections.carli.illinois.edu/digital/collection/nby_teich Curt Teich Postcard Archives Digital Collection]'' (Newberry Library)
* ''[https://collections.carli.illinois.edu/digital/collection/nby_teich Curt Teich Postcard Archives Digital Collection]'' (Newberry Library)
* [https://bildpostkarten.uni-osnabrueck.de/ Historische Bildpostkarten Universität Osnabrück] (Osnabrueck University Library, Germany)
* [https://bildpostkarten.uni-osnabrueck.de/ Historische Bildpostkarten Universität Osnabrück] (Osnabrueck University Library, Germany)
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== Collecting ==
== Collecting ==
{{main article|Deltiology}}It is likely that postcard collecting first began as soon as postcards were mailed. One could argue that actual collecting began with the acquisition of souvenir postcards from the world's fairs, which were produced specifically with the collector (souvenir hunter) in mind.<ref name=":7" /> Later, during the golden age of postcards, collecting became a mainstream craze.<ref name=":7" /> The frenzy of purchasing, mailing, and collecting postcards was often referred to as "postcarditis", with up to half purchased by collectors.<ref>{{Cite book|chapter-url=https://books.google.com/books?id=x_q9c6Cl-FEC&q=postcarditis&pg=RA6-PA8|title=The American Stationer|publisher=Redman & Kerry|year=1906|volume=60|pages=8|chapter=18 August 1906}}</ref><ref name=":11">{{Cite web|url=http://www.metropostcard.com/metropchistory.html|title=MetroPostcard History of Postcards|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2015-02-06|archive-url=https://web.archive.org/web/20150206001210/http://www.metropostcard.com/metropchistory.html|url-status=dead}}</ref> Clubs such as ''The Jolly Jokers'', ''The Society for the Promulgation of Post Cards'', and the ''Post Card Union'' sprang up to facilitate postcard exchanges, each having thousands of members.<ref name=":15">{{Cite web|url=http://www.metropostcard.com/history1907-1913.html|title=The Peak and Decline of the Golden Age 1907–1913|last=Petrulis|first=Alan|website=www.metropostcard.com}}</ref> Postcard albums were commonly seen in Victorian parlors, and had a place of prominence in many middle and upper class households.<ref name=":7" />
{{Main article|Deltiology}}
 
It is likely that postcard collecting first began as soon as postcards were mailed. One could argue that actual collecting began with the acquisition of souvenir postcards from the world's fairs, which were produced specifically with the collector (souvenir hunter) in mind.<ref name=":7" /> Later, during the golden age of postcards, collecting became a mainstream craze.<ref name=":7" /> The frenzy of purchasing, mailing, and collecting postcards was often referred to as "postcarditis", with up to half purchased by collectors.<ref>{{Cite book|chapter-url=https://books.google.com/books?id=x_q9c6Cl-FEC&q=postcarditis&pg=RA6-PA8|title=The American Stationer|publisher=Redman & Kerry|year=1906|volume=60|pages=8|chapter=18 August 1906}}</ref><ref name=":11">{{Cite web|url=http://www.metropostcard.com/metropchistory.html|title=MetroPostcard History of Postcards|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2015-02-06|archive-url=https://web.archive.org/web/20150206001210/http://www.metropostcard.com/metropchistory.html|url-status=dead}}</ref> Clubs such as ''The Jolly Jokers'', ''The Society for the Promulgation of Post Cards'', and the ''Post Card Union'' sprang up to facilitate postcard exchanges, each having thousands of members.<ref name=":15">{{Cite web|url=http://www.metropostcard.com/history1907-1913.html|title=The Peak and Decline of the Golden Age 1907–1913|last=Petrulis|first=Alan|website=www.metropostcard.com}}</ref> Postcard albums were commonly seen in Victorian parlors, and had a place of prominence in many middle and upper class households.<ref name=":7" />


Today, postcard collecting is still a popular and widespread hobby. The value of a postcard is mainly determined by the image illustrated on it. Other important factors for collectors can be countries, issuers, and authors. Online catalogs can be found on collector websites and clubs.<ref>{{Cite web|url=https://colnect.com/postcards|title=Postcards on Colnect|website=colnect.com|language=en|access-date=2019-01-31}}</ref> These catalogs provide detailed information about each postcard alongside their picture. In addition, these websites include collection management tools, trading platforms, and forums to assist with discussions between collectors. The oldest continuously run club in the United States is the ''Metropolitan Postcard Club of New York City'', founded in 1946.<ref>{{Cite web|url=http://www.metropolitanpostcardclub.com/|title=Metropolitan Postcard Club of New York City|website=www.metropolitanpostcardclub.com|access-date=2020-04-01}}</ref>
Today, postcard collecting is still a popular and widespread hobby. The value of a postcard is mainly determined by the image illustrated on it. Other important factors for collectors can be countries, issuers, and authors. Online catalogs can be found on collector websites and clubs.<ref>{{Cite web|url=https://colnect.com/postcards|title=Postcards on Colnect|website=colnect.com|language=en|access-date=2019-01-31}}</ref> These catalogs provide detailed information about each postcard alongside their picture. In addition, these websites include collection management tools, trading platforms, and forums to assist with discussions between collectors. The oldest continuously run club in the United States is the ''Metropolitan Postcard Club of New York City'', founded in 1946.<ref>{{Cite web|url=http://www.metropolitanpostcardclub.com/|title=Metropolitan Postcard Club of New York City|website=www.metropolitanpostcardclub.com|access-date=2020-04-01}}</ref>
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Most of the terms on this list were devised by modern collectors to describe cards in their possession. For the most part, these terms were not used contemporaneously by publishers or others in the industry.
Most of the terms on this list were devised by modern collectors to describe cards in their possession. For the most part, these terms were not used contemporaneously by publishers or others in the industry.


;3D Postcard
; 3D Postcard
:Postcards with artwork that appears in 3D. This can be done with different techniques, such as [[lenticular printing]] or hologram.
: Postcards with artwork that appears in 3D. This can be done with different techniques, such as [[lenticular printing]] or hologram.


;[[Advertising postcard|Advertising Postcard]]
; [[Advertising postcard|Advertising Postcard]]
:Specialist marketing companies in many countries produce and distribute advertising postcards which are available for free. These are normally offered on wire rack displays in plazas, coffee shops and other commercial locations, usually not intended to be mailed.
: Specialist marketing companies in many countries produce and distribute advertising postcards which are available for free. These are normally offered on wire rack displays in plazas, coffee shops and other commercial locations, usually not intended to be mailed.


;Appliqué
; Appliqué
:A postcard that has some form of cloth, metal or other embellishment attached to it.
: A postcard that has some form of cloth, metal or other embellishment attached to it.


;Art Déco
; Art Déco
:Artistic style of the 1920s, recognizable by its symmetrical designs and straight lines.
: Artistic style of the 1920s, recognizable by its symmetrical designs and straight lines.


[[File:FolliesBergereBoxCostume.jpg|thumb|upright|[[Folies Bergère]] costume, {{Circa|1900|lk=no}}]]
[[File:FolliesBergereBoxCostume.jpg|thumb|upright|[[Folies Bergère]] costume, {{Circa|1900|lk=no}}]]
;Art Nouveau
:Artistic style of the turn of the century, characterized by flowing lines and flowery symbols, yet often depicting impressionist more than representational art.


;Artist Signed
; Art Nouveau
:Postcards with artwork that has the artist's signature, and the art is often unique for postcards.
: Artistic style of the turn of the century, characterized by flowing lines and flowery symbols, yet often depicting impressionist more than representational art.
 
; Artist Signed
: Postcards with artwork that has the artist's signature, and the art is often unique for postcards.


;Bas Relief
; Bas Relief
:Postcards with a heavily raised surface, giving a papier-mâché appearance.
: Postcards with a heavily raised surface, giving a papier-mâché appearance.


;Big Letter
; Big Letter
:A postcard that shows the name of a place in very big letters that do not have pictures inside each letter ''(see also Large Letter)''.
: A postcard that shows the name of a place in very big letters that do not have pictures inside each letter ''(see also Large Letter)''.


;Composites
; Composites
:A number of individual cards, that when placed together in a group, form a larger picture.  Also called "installment" cards.
: A number of individual cards, that when placed together in a group, form a larger picture.  Also called "installment" cards.


;[[Court card (postcard)|Court Card]]
; [[Court card (postcard)|Court Card]]
:The official size for British postcards between 1894 and 1899, measuring {{convert|115|×|89|mm|in|1|abbr=on}}.
: The official size for British postcards between 1894 and 1899, measuring {{convert|115|×|89|mm|in|1|abbr=on}}.


;Divided Back
; Divided Back
:Postcards with a back divided into two sections, one for the message, the other for the address. British cards were first divided in 1902 and American cards in 1907.<ref name=":8">{{Cite web|url=http://www.metropostcard.com/card09postdivided.html|title=Post Card undivided|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2020-02-13|archive-url=https://web.archive.org/web/20200213182126/http://www.metropostcard.com/card09postdivided.html|url-status=dead}}</ref>
: Postcards with a back divided into two sections, one for the message, the other for the address. British cards were first divided in 1902 and American cards in 1907.<ref name=":8">{{Cite web|url=http://www.metropostcard.com/card09postdivided.html|title=Post Card undivided|last=Petrulis|first=Alan|website=www.metropostcard.com|access-date=2020-04-01|archive-date=2020-02-13|archive-url=https://web.archive.org/web/20200213182126/http://www.metropostcard.com/card09postdivided.html|url-status=dead}}</ref>


;Early
; Early
:Any card issued before the ''divided back'' was introduced (pre-1907).
: Any card issued before the ''divided back'' was introduced (pre-1907).


;Embossed
; Embossed
:Postcards with a raised surface.
: Postcards with a raised surface.


;[[Exaggeration Postcards|Exaggeration]]
; [[Exaggeration Postcards|Exaggeration]]
:Postcards featuring impossibly large animals and crops, created using [[trick photography]] and other methods.
: Postcards featuring impossibly large animals and crops, created using [[trick photography]] and other methods.


;Folded
; Folded
:Postcards that are folded, so that they have at least 4 pages. Most folded cards need to be mailed inside an envelope, but there are some that can be mailed directly.
: Postcards that are folded, so that they have at least 4 pages. Most folded cards need to be mailed inside an envelope, but there are some that can be mailed directly.


[[Image:Oura Tenshudo Temple.jpg|thumb|upright|[[Ōura Church]], hand-tinted postcard]]
[[Image:Oura Tenshudo Temple.jpg|thumb|upright|[[Ōura Church]], hand-tinted postcard]]


;Hand-tinted
; Hand-tinted
:Black-and-white images were tinted by hand using watercolors and stencils.
: Black-and-white images were tinted by hand using watercolors and stencils.


;Hold-to-Light
; Hold-to-Light
:Also referred to as 'HTL', postcards often of a night time scene with cut out areas to show the light.
: Also referred to as 'HTL', postcards often of a night time scene with cut out areas to show the light.


;Intermediate Size
; Intermediate Size
:The link between Court Cards and Standard Size, measuring {{convert|130|×|80|mm|in|1|abbr=on}}.
: The link between Court Cards and Standard Size, measuring {{convert|130|×|80|mm|in|1|abbr=on}}.


;Kaleidoscope
; Kaleidoscope
:Postcards with a rotating wheel that reveals a myriad of colours and patterns when turned.
: Postcards with a rotating wheel that reveals a myriad of colours and patterns when turned.


[[File:Greetings from Los Angeles, California (63828).jpg|thumb|"Large Letter" card {{Circa|1940s|lk=no}}]]
[[File:Greetings from Los Angeles, California (63828).jpg|thumb|"Large Letter" card {{Circa|1940s|lk=no}}]]
;[[Large-letter postcard|Large Letter]]
:A postcard that has the name of a place shown as a series of very large letters, inside of each of which is a picture of that locale ''(see also Big Letter)''.


;Maximum Card
; [[Large-letter postcard|Large Letter]]
:Postcards with a postage stamp placed on the picture side of the card and tied by the cancellation, usually the first day of issue.
: A postcard that has the name of a place shown as a series of very large letters, inside of each of which is a picture of that locale ''(see also Big Letter)''.


;Midget Postcard
; Maximum Card
:Novelty cards of the size {{convert|90|×|70|mm|in|2|abbr=on}}.
: Postcards with a postage stamp placed on the picture side of the card and tied by the cancellation, usually the first day of issue.


;Novelty
; Midget Postcard
:Any postcard that deviates from the norm. These include cards which do something (such as mechanical postcards) or which have articles attached to them.<ref name=":13">{{Cite web|url=http://www.collectorsjournal.com/barrspcn/news/novelty-leather-postcards/article_f9b3d069-d3fc-5710-87dc-c298441391c5.html|title=Novelty leather postcards|date=2016-11-21|website=Barr's Postcard News & Ephemera|quote=Novelty postcards include Hold-to-lights, Die-cuts, leather, silk or metal applied, printed on silk, burnt wood, mechanical and on and on. They are just about anything but the flat printed or real photo postcards. One category is postcards made of leather.}}</ref> They could also be printed in an unusual size or shape, or made of strange materials (including leather, wood, metal, silk, or coconut).<ref name=":13" />
: Novelty cards of the size {{convert|90|×|70|mm|in|2|abbr=on}}.


;Oilette
; Novelty
:A trade name used by London publisher [[Raphael Tuck & Sons]] for postcards reproduced from original painting.
: Any postcard that deviates from the norm. These include cards which do something (such as mechanical postcards) or which have articles attached to them.<ref name=":13">{{Cite web|url=http://www.collectorsjournal.com/barrspcn/news/novelty-leather-postcards/article_f9b3d069-d3fc-5710-87dc-c298441391c5.html|title=Novelty leather postcards|date=2016-11-21|website=Barr's Postcard News & Ephemera|quote=Novelty postcards include Hold-to-lights, Die-cuts, leather, silk or metal applied, printed on silk, burnt wood, mechanical and on and on. They are just about anything but the flat printed or real photo postcards. One category is postcards made of leather.}}</ref> They could also be printed in an unusual size or shape, or made of strange materials (including leather, wood, metal, silk, or coconut).<ref name=":13" />


;Postcard Folder
; Oilette
:A set of picture postcards, printed on light-weight paper, which fold out accordion-style from an outer envelope (folder). These typically contain more than 5 cards.
: A trade name used by London publisher [[Raphael Tuck & Sons]] for postcards reproduced from original painting.


;Postcardese
; Postcard Folder
:The style of writing used on postcards; short sentences, jumping from one subject to another.
: A set of picture postcards, printed on light-weight paper, which fold out accordion-style from an outer envelope (folder). These typically contain more than 5 cards.


;[[QSL card|QSL Card]]
; Postcardese
:Postcards that confirms a successful reception of a radio signal on amateur radio.
: The style of writing used on postcards; short sentences, jumping from one subject to another.


;[[Real photo postcard|Real Photographic]]
; [[QSL card|QSL Card]]
:"Real photo postcards", as collectors have dubbed them, are often abbreviated as "RP" or "RPPC". Most of these were produced in small batches from an original negative by an individual or a local store.<ref name=":14">{{Cite journal|last=Palmer|first=Richard|title=Postcard Craze Engulfs the Great Lakes|journal=Inland Seas|volume=50|issue=1|pages=39–45}}</ref> They are not printed.
: Postcards that confirms a successful reception of a radio signal on amateur radio.


;Reward Card
; [[Real photo postcard|Real Photographic]]
:Cards that were given away to school children for good work.
: "Real photo postcards", as collectors have dubbed them, are often abbreviated as "RP" or "RPPC". Most of these were produced in small batches from an original negative by an individual or a local store.<ref name=":14">{{Cite journal|last=Palmer|first=Richard|title=Postcard Craze Engulfs the Great Lakes|journal=Inland Seas|volume=50|issue=1|pages=39–45}}</ref> They are not printed.


;Special Property Card
; Reward Card
:Postcards that are made of a material other than cardboard or contains something made not of cardboard.
: Cards that were given away to school children for good work.


;Standard Size
; Special Property Card
:Introduced in Britain in November 1899, measuring {{convert|140|×|89|mm|in|1|abbr=on}}.
: Postcards that are made of a material other than cardboard or contains something made not of cardboard.


[[Image:benwickpost.jpg|right|thumb|A Topographical postcard of [[Benwick|Benwick, UK]], featuring a vignette, therefore likely an undivided back (pre-1907)]]
; Standard Size
;Topographical
: Introduced in Britain in November 1899, measuring {{convert|140|×|89|mm|in|1|abbr=on}}.
:Postcards showing street scenes and general views. [[Judges Postcards]] produced many British topographical views.


;Undivided Back
[[Image:benwickpost.jpg|right|thumb|A topographical postcard of [[Benwick|Benwick, UK]], featuring a vignette, therefore likely an undivided back (pre-1907)]]
:Postcards with a plain back where all of this space was used for the address. This is usually in reference to ''early'' cards, although undivided were still in common use up until 1907. In 1907,<ref>{{Cite web |title=Undivided Backs (Pre-1907) - Postcards - Dating - Landscape Change Program |url=https://glcp.uvm.edu/landscape_new/dating/postcards/undivided_backs.php |access-date=2023-06-15 |website=glcp.uvm.edu}}</ref> the [[Universal Postal Union|Universal Postal Congress]] published a series of decrees that permitted postcards to bear messages on the left half of the card's back. This allowed printers to eschew the vignette in favor of extending the picture to the edges, ensuing the divided-back "Golden Age of Postcards."<ref>{{Cite web |last=KapsalisE |date=2013-09-19 |title=Postcard History |url=https://siarchives.si.edu/history/featured-topics/postcard/postcard-history |access-date=2023-06-15 |website=Smithsonian Institution Archives}}</ref><ref>{{Cite web |title=Golden Age of Postcards (1907–1915) – Greetings from Delaware |url=https://exhibitions.lib.udel.edu/greetings-from-delaware/home/golden-age-of-postcards-1907-1915/ |access-date=2023-06-15 |language=en-US}}</ref>
; Topographical
: Postcards showing street scenes and general views. [[Judges Postcards]] produced many British topographical views.


;Vignette
; Undivided Back
:Usually found on "undivided back" cards, consisting of a design that does not occupy the whole of the picture side. Vignettes may be anything from a small sketch in one corner of the card, to a design cover three quarters of the card. The purpose is to leave some space for the message to be written, as the entire reverse of the card could only be used for the address.
: Postcards with a plain back where all of this space was used for the address. This is usually in reference to ''early'' cards, although undivided were still in common use up until 1907. In 1907,<ref>{{Cite web |title=Undivided Backs (Pre-1907) - Postcards - Dating - Landscape Change Program |url=https://glcp.uvm.edu/landscape_new/dating/postcards/undivided_backs.php |access-date=2023-06-15 |website=glcp.uvm.edu}}</ref> the [[Universal Postal Union|Universal Postal Congress]] published a series of decrees that permitted postcards to bear messages on the left half of the card's back. This allowed printers to eschew the vignette in favor of extending the picture to the edges, ensuing the divided-back "Golden Age of Postcards."<ref>{{Cite web |last=KapsalisE |date=2013-09-19 |title=Postcard History |url=https://siarchives.si.edu/history/featured-topics/postcard/postcard-history |access-date=2023-06-15 |website=Smithsonian Institution Archives}}</ref><ref>{{Cite web |title=Golden Age of Postcards (1907–1915) – Greetings from Delaware |url=https://exhibitions.lib.udel.edu/greetings-from-delaware/home/golden-age-of-postcards-1907-1915/ |access-date=2023-06-15 |language=en-US}}</ref>


;Write-Away
; Vignette
:A card with the opening line of a sentence, which the sender would then complete. Often found on early comic cards.
: Usually found on "undivided back" cards, consisting of a design that does not occupy the whole of the picture side. Vignettes may be anything from a small sketch in one corner of the card, to a design cover three quarters of the card. The purpose is to leave some space for the message to be written, as the entire reverse of the card could only be used for the address.
 
; Write-Away
: A card with the opening line of a sentence, which the sender would then complete. Often found on early comic cards.


== Gallery ==
== Gallery ==
<gallery widths="180" class="center">
<gallery widths=200 heights=200 class="center">
File:Entry - Great Mosque of Kairouan - Postcard 1900.jpg|Entry of the [[Mosque of Uqba|Great Mosque of Kairouan]], postcard from 1900
File:Entry - Great Mosque of Kairouan - Postcard 1900.jpg|Entry of the [[Mosque of Uqba|Great Mosque of Kairouan]], postcard from 1900
File:Fortress in Vyborg.jpg|Fortress in [[Vyborg]], postcard from 1917
File:Fortress in Vyborg.jpg|Fortress in [[Vyborg]], postcard from 1917
File:Theatrical District, Richmond, Virginia, 1923.jpg|[[Richmond, Virginia|Richmond]], [[Virginia]], {{Circa|late 1923|lk=no}}. The intersection shown is at 8th & Broad streets.  
File:Theatrical District, Richmond, Virginia, 1923.jpg|[[Richmond, Virginia|Richmond]], [[Virginia]], {{Circa|late 1923|lk=no}}. The intersection shown is at 8th & Broad streets.  
</gallery>
<gallery widths="180" class="center">
File:Aloha nui cook.jpg|Hawaiian [[Aloha nui]] Postcard {{Circa|1908|lk=no}}
File:Aloha nui cook.jpg|Hawaiian [[Aloha nui]] Postcard {{Circa|1908|lk=no}}
File:Dackel mit Bierkrug.jpg|German postcard with inscription "This beer belongs to my master!"
File:Dackel mit Bierkrug.jpg|German postcard with inscription "This beer belongs to my master!"
File:Bayreuth Purger 142.jpg|''Gruss aus''-type postcard, published by the Munich-based German printing house [[Purger & Co.]]  
File:Bayreuth Purger 142.jpg|''Gruss aus''–type postcard, published by the Munich-based German printing house [[Purger & Co.]]  
</gallery>
</gallery>


== See also ==
== See also ==
{{Div col|colwidth=27em}}
{{Div col|colwidth=20em}}
*[[Advertising postcard]]
* [[Advertising postcard]]
*[[Frances Brundage]]
* [[Frances Brundage]]
*[[Ellen Clapsaddle]]
* [[Ellen Clapsaddle]]
*[[Deltiology]]
* [[Comité des Étudiants Américains de l'École des Beaux-Arts Paris]]
*[[e-card]]
* [[Deltiology]]
*[[Francis Frith]]
* [[e-card]]
*[[Greeting card]]
* [[Francis Frith]]
*[[Esther Howland]]
* [[Greeting card]]
*[[Illustrated stamped envelope]]
* [[Esther Howland]]
*[[Judges Postcards]]
* [[Illustrated stamped envelope]]
*[[Mail art|Mail Art]]
* [[Judges Postcards]]
*[[Paper size]]s
* [[Mail art|Mail Art]]
*[[PHQ Cards]]
* [[Paper size]]s
*[[Postal card]]
* [[PHQ Cards]]
*[[Postcardware]]
* [[Postal card]]
*[[Postcrossing]]
* [[Postcardware]]
*Postino
* [[Postcrossing]]
*[[PostSecret]]
* [[PostSecret]]
*[[QSL card]]
* [[QSL card]]
*[[Real photo postcard]]
* [[Real photo postcard]]
*[[Francis Godolphin Osbourne Stuart|F. G. O. Stuart]]
* [[Francis Godolphin Osbourne Stuart|F. G. O. Stuart]]
*[[James Valentine (photographer)|James Valentine]]
* [[James Valentine (photographer)|James Valentine]]
*[[Comité des Étudiants Américains de l'École des Beaux-Arts Paris]]
{{Div col end}}
{{div col end}}


==References==
==References==
Line 303: Line 316:
     ***************************************************************************************
     ***************************************************************************************
-->
-->
*[https://postcard.co.uk/ The Postcard Traders association]—Represents professionals within the UK postcard industry.
* {{Wikisource-inline|Manufacturer and Builder/Volume 1/Issue 12/A New Thing in Postage|A New Thing in Postage (report on the first cheap postcard used in Austria)|single=true}}
*[https://ifpd.info/ The International Federation of Postcard Dealers]—Represents professional postcard dealers worldwide.
* [https://postcard.co.uk/ The Postcard Traders association]—Represents professionals within the UK postcard industry.
* [https://ifpd.info/ The International Federation of Postcard Dealers]—Represents professional postcard dealers worldwide.
* [https://web.archive.org/web/20220518004838/http://www.kinouya.com/ Japanese Postcard Collecting Research きのう屋日本の絵葉書コレクション]
* [https://web.archive.org/web/20220518004838/http://www.kinouya.com/ Japanese Postcard Collecting Research きのう屋日本の絵葉書コレクション]
*[https://digital.lib.miamioh.edu/digital/collection/postcards/ Bowden Postcard Collection Online]. Approximately 30,000 digitized postcards, maintained by the Walter Havighurst Special Collections in the Miami University Libraries.
* [https://digital.lib.miamioh.edu/digital/collection/postcards/ Bowden Postcard Collection Online]. Approximately 30,000 digitized postcards, maintained by the Walter Havighurst Special Collections in the Miami University Libraries.
*[https://johnhindecollection.com/ johnhindecollection.com], a website dedicated to John Hinde Postcards
* [https://johnhindecollection.com/ johnhindecollection.com], a website dedicated to John Hinde Postcards
*{{cite web|title=Plowman Family Postcard Collection|url=https://stmikes.utoronto.ca/kelly/john-m-kelly-library-archival-and-manuscript-collections-plowman-family-postcard-collection/|publisher=University of St. Michael's College, John M. Kelly Library|archive-url=https://web.archive.org/web/20170709063710/https://stmikes.utoronto.ca/kelly/john-m-kelly-library-archival-and-manuscript-collections-plowman-family-postcard-collection/ |access-date=15 October 2015|archive-date=2017-07-09 }}
* {{cite web|title=Plowman Family Postcard Collection|url=https://stmikes.utoronto.ca/kelly/john-m-kelly-library-archival-and-manuscript-collections-plowman-family-postcard-collection/|publisher=University of St. Michael's College, John M. Kelly Library|archive-url=https://web.archive.org/web/20170709063710/https://stmikes.utoronto.ca/kelly/john-m-kelly-library-archival-and-manuscript-collections-plowman-family-postcard-collection/ |access-date=15 October 2015|archive-date=2017-07-09 }}
* {{Wikisource-inline|Manufacturer and Builder/Volume 1/Issue 12/A New Thing in Postage|A New Thing in Postage (report on the first cheap postcard used in Austria)|single=true}}
* [https://www.postcardtree.com/ PostcardTree]. 30,000+ digitized and postally used postcards.
*[https://www.postcardtree.com/ PostcardTree]. 30,000+ digitized and postally used postcards.
* [https://archive.org/details/newberrypostcards?sort=titleSorter Newberry Postcards at Internet Archive] – digital collection of 26,000+ postcards
*[https://archive.org/details/newberrypostcards?sort=titleSorter Newberry Postcards at Internet Archive] – digital collection of 26,000+ postcards
* [https://archives.lib.umd.edu/repositories/2/resources/1342 National Trust Library Historic Postcard collection] at the [[University of Maryland Libraries|University of Maryland libraries]]  
*[https://archives.lib.umd.edu/repositories/2/resources/1342 National Trust Library Historic Postcard collection] at the [[University of Maryland Libraries|University of Maryland libraries]]  
* [https://archives.lib.umd.edu/repositories/2/resources/1352 Institute of American Deltiology Postcard collection] at the University of Maryland libraries
*[https://archives.lib.umd.edu/repositories/2/resources/1352 Institute of American Deltiology Postcard collection] at the University of Maryland libraries


{{Paper products}}
{{Paper products}}
{{Authority control}}
{{Authority control}}


[[Category:Postcards| ]]
[[Category:American inventions]]
[[Category:American inventions]]
[[Category:British humour]]
[[Category:British humour]]
[[Category:Culture of the United Kingdom]]
[[Category:Culture of the United Kingdom]]
[[Category:Postcards| ]]
[[Category:Philatelic terminology]]
[[Category:Postal stationery]]
[[Category:Postal stationery]]
[[Category:Philatelic terminology]]

Latest revision as of 17:23, 10 October 2025

Template:Short description Script error: No such module "other uses". Script error: No such module "Distinguish".

File:Burns on Ayr Postcard 1899.jpg
Example of a court card, postmarked 1899, showing Robert Burns and his cottage and monument in Ayr
Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s.
Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s

A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare.

In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage).[1]

Production of postcards blossomed in the late 19th and early 20th centuries.[2] As an easy and quick way for individuals to communicate, they became extremely popular.[2] The study and collecting of postcards is termed deltiology (from Greek Template:Transliteration, small writing tablet, and the also Greek -logy, the study of).[1]

History

1840 to 1864

File:Lipmancard.jpg
Lipman's Postal Card

Cards with messages have been sporadically created and posted by individuals since the beginning of postal services. The earliest known picture postcard was a hand-painted design on card created by the writer Theodore Hook. Hook posted the card, which bears a Penny Black stamp, to himself in 1840 from Fulham (part of London).[3][4] He probably did so as a practical joke on the postal service, since the image is a caricature of workers in the post office.[4][5] In 2002 the postcard sold for a record £31,750.[4]

In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising.[6] The first commercially produced card was created in 1861 by John P. Charlton of Philadelphia, who patented a private postal card, and sold the rights to Hymen Lipman, whose postcards, complete with a decorated border, were marketed as "Lipman's Postal Card".[1][2] These cards had no images. While the United States government allowed privately printed cards as early as February 1861, they saw little use until 1870, when experiments were done on their commercial viability.[7][2]

First postals and private postcards (c. 1865 to 1880)

File:Feldpost-Correspondenzkarte.jpg
"Feldpost-Correspondenzkarte" (Template:Lit) used during the Franco-Prussian War of 1870

A Prussian postal official, Heinrich von Stephan, first proposed an "open post-sheet" made of stiff paper in 1865.[7][1][8] He proposed that one side would be reserved for a recipient address, and the other for a brief message.[8] His proposal was denied on grounds of being too radical and officials did not believe anyone would willingly give up their privacy.[8] In October 1869, the post office of Austria-Hungary accepted a similar proposal, also without images, and 3 million cards were mailed within the first three months.[1][8] With the outbreak of the Franco-Prussian War in July 1870, the government of the North German Confederation decided to take the advice of Austrian Emanuel Herrmann and issued postals for soldiers to inexpensively send home from the field.[7][1]

The period from 1870 to 1874 saw a great number of countries begin the issuance of postals. In 1870, the North German Confederation was joined by Baden, Bavaria, Great Britain, Luxembourg and Switzerland.[7][9] The year 1871 saw Belgium, Canada, Denmark, Finland, the Netherlands, Norway, and Sweden introduce their own postals.[7][9] Algeria, Chile, France and Russia did so in 1872, and were followed by France, Japan, Romania, Serbia, Spain and the United States between 1873 and 1874.[9][7] Many of these postals included small images on the same side as the postage.[7] Postcards began to be sent internationally after the first Congress of the General Postal Union, which met in Bern, Switzerland in October 1874.[9][10] The Treaty of Bern was ratified in the United States in 1875.[10]

File:Conlie postcard.jpg
The claimed first printed picture postcard

The first known printed picture postcard, with an image on one side, was created in France in 1870 at Camp Conlie by Léon Besnardeau (1829–1914). Conlie was a training camp for soldiers in the Franco-Prussian War. The cards had a lithographed design printed on them containing emblematic images of piles of armaments on either side of a scroll topped by the arms of the Duchy of Brittany and the inscription "War of 1870. Camp Conlie. Souvenir of the National Defence. Army of Brittany" (in French).[11] While these are certainly the first known picture postcards, there was no space for stamps and no evidence that they were ever posted without envelopes.[12]

In Germany, the bookdealer August Schwartz from Oldenburg is regarded as the inventor of the illustrated postcard. On July 16, 1870, he mailed a post correspondence card with an image of a man with a cannon, signaling the looming Franco-Prussian war.[13][14]

In the following year the first known picture postcard in which the image functioned as a souvenir was sent from Vienna.[15] The first advertising card appeared in 1872 in Great Britain and the first German card appeared in 1874. Private advertising cards started appearing in the United States around 1873, and qualified for a special postage rate of one cent.[7] Private cards inspired Lipman's card were also produced concurrently with the U.S. government postal in 1873.[7][1] The backs of these private cards contained the words "Correspondence Card", "Mail Card" or "Souvenir Card" and required two-cent postage if they were written upon.[7][2]

Golden age of postcards (c. 1890 to 1915)

File:Postkarte 1900.jpg
Postcard (postal stationary) from the German Reichspost at the turn of the century 1899/1900
File:Austrian Postcard 1901.jpg
Austrian postcard from 1901

Cards showing images increased in number during the 1880s. Images of the newly built Eiffel Tower in 1889 and 1890 gave impetus to the postcard, leading to the so-called "golden age" of the picture postcard.[7] This golden age began slightly earlier in Europe than the United States, likely due to a depression in the 1890s.[7] Still, the Chicago World's Fair in 1893 excited many attendees with its line of "Official Souvenir" postals, which popularized the idea of picture postcards.[1][16] The stage was now set for private postcard industry to boom, which it did once the United States government changed the postage rate for private cards from two cents to one in May 1898.[1][16]

Spanning from approximately 1905 to 1915 in the United States, the golden age of postcards stemmed from a combination of social, economic, and governmental factors.[1][16] Demand for postcards increased, government restrictions on production loosened, and technological advances (in photography, printing, and mass production) made the boom possible.[1] In addition, the expansion of Rural Free Delivery allowed mail to be delivered to more American households than ever before.[1] Billions of postcards were mailed during the golden age, including nearly a billion per year in United States from 1905 to 1915, and 7 billion worldwide in 1905.[17][18] Many postcards from this era were in fact never posted but directly acquired by collectors themselves.[19]

Despite years of incredible success, economic and government forces would ultimately spell the end of the golden age. The peak came sometime between 1907 and 1910 for the United States.[1][2] In 1909, American publishers successfully lobbied to place tariffs on high quality German imports with the Payne-Aldrich Tariff Act.[1] The effects of tariffs really started to make a large impact, and escalating hostilities in Europe made it difficult to import cards and ink into the United States.[1] The fad may have also simply run its natural course.[1] The war disrupted production efforts in Europe, although postcard production did not entirely stop.[20] Cards were still useful for propaganda, and for boosting troop morale.[17][20][21]

Post-World War I (1918 to present)

A street with buildings and hydro lines on both sides. There is a horse and buggy parked on the street.
Postcard depicting Dalhousie Street, Amherstburg, Ontario, Template:Circa, from the Alvin D. McCurdy fonds held at the Archives of Ontario

After the war, the production of postcards continued, albeit in different styles than before. Demand for postcards decreased, especially as telephone usage grew.[1] There was still a need for postcards, which would be dubbed the "poor man's telephone".[22] As tastes changed, publishers began focusing on scenic views, humor, and fashion.[20] "White border" cards, which existed prior to the war, were produced in greater numbers from roughly 1915 to 1930 in the United States.[1][2] They required less ink and had lower production standards than fine German cards.[20] These were later replaced by "linen" postcards in the 1930s and 1940s, which used a printing process popularized by Curt Teich.[1][2] Finally, the modern era of Photochrom (often shortened simply to "chrome") postcards began in 1939, and gained momentum around 1950.[2] These glossy, colorful postcards are what we most commonly encounter today.[2] Postcard sales dropped to around 25% of 1990s levels,[23] with the growing popularity of social media around 2007, resulting in closure of long-established printers such as J Salmon Ltd in 2017.[24]

Country specifics

India

In July 1879, the Post Office of India introduced a quarter anna postcard that could be posted from one place to another within British India. This was the cheapest form of post provided to the Indian people to date and proved a huge success. The establishment of a large postal system spanning India resulted in unprecedented postal access: a message on a postcard could be sent from one part of the country to another part (often to a physical address without a nearby post office) without additional postage affixed. This was followed in April 1880 by postcards meant specifically for government use and by reply postcards in 1890.[25]Template:Rp The postcard facility continues to this date in independent India.

Japan

File:Ayu1002.jpg
Postcard by Takehisa Yumeji, 1912

Official postcards were introduced in December 1873, shortly after stamps were introduced to Japan.[26][27] Return postcards were introduced in 1885, sealed postcards in 1900, and private postcards were allowed from 1900.[26]

Official Japanese postcards have one side dedicated exclusively to the address, and the other side for the content, though commemorative picture postcards and private picture postcards also exist. In Japan today, two particular idiosyncratic postcard customs exist: Script error: No such module "Nihongo". and Script error: No such module "Nihongo".. New Year's Day postcards serve as greeting cards, similar to Western Christmas cards, while return postcards function similarly to a self-addressed stamped envelope, allowing one to receive a reply without burdening the addressee with postage fees. Return postcards consist of a single double-size sheet, and cost double the price of a usual postcard – one addresses and writes one half as a usual postcard, writes one's own address on the return card, leaving the other side blank for the reply, then folds and sends. Return postcards are most frequently encountered by non-Japanese in the context of making reservations at certain locations that only accept reservations by return postcard, notably at Saihō-ji (moss temple). For overseas purposes, an international reply coupon is used instead.

Russia

In the State Standard of the Russian Federation "GOST 51507-99. Postal cards. Technical requirements. Methods of Control" (2000)[28] gives the following definition:

Post Card is a standard rectangular form of a paper for public postings. According to the same state standards, cards are classified according to the type and kind.

File:Standard stamped postcard Russia.jpg
Standard stamped postcard Russia

Depending on whether or not the image on the card printing postage stamp cards are divided into two types:

  • marked;
  • unmarked.

Depending on whether or not the card illustrations, cards are divided into two types:

  • illustrated;
  • simple, that is non-illustrated.

Cards, depending on the location of illustrations divided into:

  • Vector card at the location on the front side;
  • on the reverse side.

Depending on the walking area cards subdivided into:

  • cards for shipment within the Russian Federation (internal post);
  • cards for shipment outside of the Russian Federation (international postage).

United Kingdom

History

In Britain, postcards without images were issued by the Post Office in 1870, and were printed with a stamp as part of the design, which was included in the price of purchase. These cards came in two sizes. The larger size was found to be slightly too large for ease of handling, and was soon withdrawn in favour of cards 13mm (<templatestyles src="Fraction/styles.css" />12 inch) shorter.[29] 75 million of these cards were sent within Britain during 1870.[8]

In 1973 the British Post Office introduced a new type of card, PHQ Cards, popular with collectors, especially when they have the appropriate stamp affixed and a first day of issue postmark obtained.

Seaside postcards

File:Bathing beauty 1908.jpg
A seaside postcard

In 1894, British publishers were given permission by the Royal Mail to manufacture and distribute picture postcards, which could be sent through the post. It was originally thoughtTemplate:By whom that the first UK postcards were produced by printing firm Stewarts of Edinburgh but later research, published in Picture Postcard Monthly in 1991, has shown that the first UK picture card was published by ETW Dennis of Scarborough.[30] Two postmarked examples of the September 1894 ETW Dennis card have survived but no cards of Stewarts dated 1894 have been found.[31] Early postcards were pictures of landmarks, scenic views, photographs or drawings of celebrities and so on. With steam locomotives providing fast and affordable travel, the seaside became a popular tourist destination, and generated its own souvenir-industry.

In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached 16 million a year. They were often bawdy in nature, making use of innuendo and double entendres, and traditionally featured stereotypical characters such as vicars, large ladies, and put-upon husbands, in the same vein as the Carry On films.

A notable artist of seaside postcards, often saucy, was the illustrator Thomas Henry, most known for his portrayal of William Brown in the Just William book series by Richmal Crompton. He started drawing postcards as early as 1913, continuing well into the 1950s.

In the early 1950s, the newly elected Conservative government were concerned at the apparent deterioration of morals in the UK and decided on a crackdown on these postcards. The main target of their campaign was the postcard artist Donald McGill. In the more liberal 1960s, the saucy postcard was revived and later came to be considered, by some, as an art form.[32]

Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were produced by the publishing company Bamforths of Holmfirth, West Yorkshire.

Despite the decline in popularity of postcards that are overtly "saucy", postcards continue to be a significant economic and cultural aspect of British seaside tourism. Sold by newsagents and street vendors, as well as by specialist souvenir shops, modern seaside postcards often feature multiple depictions of the resort in unusually favourable weather conditions. John Hinde used saturated colour and meticulously planned his photographs, which made his postcards of the later twentieth century become collected and admired as kitsch. Such cards are also respected as important documents of social history, and have been influential on the work of Martin Parr.

United States

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The United States Postal Service defines a postcard as: rectangular, at least Template:Convert high × Template:Convert long × Template:Convert thick and no more than Template:Convert high × Template:Convert long × Template:Convert thick.[33] However, some postcards have deviated from this (for example, shaped postcards).

Controversies

Legalities and censorship

The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered "proper" in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings). For example, the United States Postal Service would only allow the delivery of postcards showing a back view of naked men from Britain if their posteriors were covered with a black bar.[34] Early postcards often showcased photography of nude women. Illegal to produce in the United States, these were commonly known as French postcards, due to the large number of them produced in France. Other countries objected to the inappropriate use of religious imagery. The Ottoman Empire banned the sale or importation of some materials relating to the Islamic prophet Muhammad in 1900. Affected postcards that were successfully sent through the Ottoman Empire before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.

Lynchings

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In 1873, the Comstock Act was passed in the United States, which banned the publication of "obscene matter as well as its circulation in the mails".[35] In 1908, §3893 was added to the Comstock Act, stating that the ban included material "tending to incite arson, murder, or assassination".[35] Although this act did not explicitly ban lynching photographs or postcards, it banned the explicit racist texts and poems inscribed on certain prints. According to some, these texts were deemed "more incriminating" and caused their removal from the mail instead of the photograph itself because the text made "too explicit what was always implicit in lynchings".[35] Some towns imposed "self-censorship" on lynching photographs, but section 3893 was the first step towards a national censorship.[35] Despite the amendment, the distribution of lynching photographs and postcards continued. Though they were not sold openly, the censorship was bypassed when people sent the material in envelopes or mail wrappers.[36]

World War I

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Censorship played an important role in the First World War.[37] Each country involved utilized some form of censorship. This was a way to sustain an atmosphere of ignorance and give propaganda a chance to succeed.[37] In response to the war, the United States Congress passed the Espionage Act of 1917 and Sedition Act of 1918. These gave broad powers to the government to censor the press through the use of fines, and later any criticism of the government, army, or sale of war bonds.[37] The Espionage Act laid the groundwork for the establishment of a Central Censorship Board which oversaw censorship of communications including cable and mail.[37]

Postal control was eventually introduced in all of the armies, to find the disclosure of military secrets and test the morale of soldiers.[37] In Allied countries, civilians were also subjected to censorship.[37] French censorship was modest and more targeted compared to the sweeping efforts made by the British and Americans.[37] In Great Britain, all mail was sent to censorship offices in London or Liverpool.[37] The United States sent mail to several centralized post offices as directed by the Central Censorship Board.[37] American censors would only open mail related to Spain, Latin America or Asia—as their British allies were handling other countries.[37] In one week alone, the San Antonio post office processed more than 75,000 letters, of which they controlled 77 percent (and held 20 percent for the following week).[37]

Soldiers on the front developed strategies to circumvent censors.[38] Some would go on "home leave" and take messages with them to post from a remote location.[38] Those writing postcards in the field knew they were being censored, and deliberately held back controversial content and personal matters.[38] Those writing home had a few options including free, government-issued field postcards, cheap, picture postcards, and embroidered cards meant as keepsakes.[39] Unfortunately, censors often disapproved of picture postcards.[39] In one case, French censors reviewed 23,000 letters and destroyed only 156 (although 149 of those were illustrated postcards).[39] Censors in all warring countries also filtered out propaganda that disparaged the enemy or approved of atrocities.[37] For example, German censors prevented postcards with hostile slogans such as "Script error: No such module "Lang"." ("Every hit a Frenchman") among others.[37]

Historical value

File:1971, Carte postale de Paris avec Tabouret Tour Eiffel.jpeg
Postcard of Paris from 1971. Motive: 1960s Eiffel Tower Stool.

Postcards document the natural landscape as well as the built environment—buildings, gardens, parks, cemeteries, and tourist sites. They provide snapshots of societies at a time when few newspapers carried images.[16] Postcards provided a way for the general public to keep in touch with their friends and family, and required little writing.[16] Anytime there was a major event, a postcard photographer was there to document it (including celebrations, disasters, political movements, and even wars).[16] Commemorating popular humor, entertainment, fashion, and many other aspects of daily life, they also shed light on transportation, sports, work, religion, and advertising.[16] Postcards, such as those researched and printed by the Helene Victoria Press set up in 1973 by Nancy Poore and Jocelyn Cohen, have also been used to rescue unsung heroines, such as Irene Herlocker-Meyer from historical oblivion.[40] Cards have also been sent to convey news of death and birth, store purchases, and employment.[16]

As a primary source, postcards are incredibly important to the types of historical research conducted by historians, historic preservationists, and genealogists alike. They give insight into both the physical world, and the social world of the time. During their heyday postcards revolutionized communication, similar to social media of today.[8] For those studying communication, they highlight the adoption of media, its adaptation, and its ultimate discarding.[8] Postcards have been used to study topics as diverse as theatre, racial attitudes, women's history and war.[41][18][42][43][44][40]

Digital collections

Libraries, archives, and museums have extensive collections of picture postcards; many of the postcards in these collections are digitized.[45] Efforts are continuously being made by professionals in these fields to digitize these materials to make them more widely accessible to the public. For those interested, there are already several large collections viewable online. Some large digital collections of postcards include:

Collecting

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It is likely that postcard collecting first began as soon as postcards were mailed. One could argue that actual collecting began with the acquisition of souvenir postcards from the world's fairs, which were produced specifically with the collector (souvenir hunter) in mind.[16] Later, during the golden age of postcards, collecting became a mainstream craze.[16] The frenzy of purchasing, mailing, and collecting postcards was often referred to as "postcarditis", with up to half purchased by collectors.[46][19] Clubs such as The Jolly Jokers, The Society for the Promulgation of Post Cards, and the Post Card Union sprang up to facilitate postcard exchanges, each having thousands of members.[17] Postcard albums were commonly seen in Victorian parlors, and had a place of prominence in many middle and upper class households.[16]

Today, postcard collecting is still a popular and widespread hobby. The value of a postcard is mainly determined by the image illustrated on it. Other important factors for collectors can be countries, issuers, and authors. Online catalogs can be found on collector websites and clubs.[47] These catalogs provide detailed information about each postcard alongside their picture. In addition, these websites include collection management tools, trading platforms, and forums to assist with discussions between collectors. The oldest continuously run club in the United States is the Metropolitan Postcard Club of New York City, founded in 1946.[48]

Glossary of terminology

Most of the terms on this list were devised by modern collectors to describe cards in their possession. For the most part, these terms were not used contemporaneously by publishers or others in the industry.

3D Postcard
Postcards with artwork that appears in 3D. This can be done with different techniques, such as lenticular printing or hologram.
Advertising Postcard
Specialist marketing companies in many countries produce and distribute advertising postcards which are available for free. These are normally offered on wire rack displays in plazas, coffee shops and other commercial locations, usually not intended to be mailed.
Appliqué
A postcard that has some form of cloth, metal or other embellishment attached to it.
Art Déco
Artistic style of the 1920s, recognizable by its symmetrical designs and straight lines.
File:FolliesBergereBoxCostume.jpg
Folies Bergère costume, Template:Circa
Art Nouveau
Artistic style of the turn of the century, characterized by flowing lines and flowery symbols, yet often depicting impressionist more than representational art.
Artist Signed
Postcards with artwork that has the artist's signature, and the art is often unique for postcards.
Bas Relief
Postcards with a heavily raised surface, giving a papier-mâché appearance.
Big Letter
A postcard that shows the name of a place in very big letters that do not have pictures inside each letter (see also Large Letter).
Composites
A number of individual cards, that when placed together in a group, form a larger picture. Also called "installment" cards.
Court Card
The official size for British postcards between 1894 and 1899, measuring Template:Convert.
Divided Back
Postcards with a back divided into two sections, one for the message, the other for the address. British cards were first divided in 1902 and American cards in 1907.[49]
Early
Any card issued before the divided back was introduced (pre-1907).
Embossed
Postcards with a raised surface.
Exaggeration
Postcards featuring impossibly large animals and crops, created using trick photography and other methods.
Folded
Postcards that are folded, so that they have at least 4 pages. Most folded cards need to be mailed inside an envelope, but there are some that can be mailed directly.
File:Oura Tenshudo Temple.jpg
Ōura Church, hand-tinted postcard
Hand-tinted
Black-and-white images were tinted by hand using watercolors and stencils.
Hold-to-Light
Also referred to as 'HTL', postcards often of a night time scene with cut out areas to show the light.
Intermediate Size
The link between Court Cards and Standard Size, measuring Template:Convert.
Kaleidoscope
Postcards with a rotating wheel that reveals a myriad of colours and patterns when turned.
File:Greetings from Los Angeles, California (63828).jpg
"Large Letter" card Template:Circa
Large Letter
A postcard that has the name of a place shown as a series of very large letters, inside of each of which is a picture of that locale (see also Big Letter).
Maximum Card
Postcards with a postage stamp placed on the picture side of the card and tied by the cancellation, usually the first day of issue.
Midget Postcard
Novelty cards of the size Template:Convert.
Novelty
Any postcard that deviates from the norm. These include cards which do something (such as mechanical postcards) or which have articles attached to them.[50] They could also be printed in an unusual size or shape, or made of strange materials (including leather, wood, metal, silk, or coconut).[50]
Oilette
A trade name used by London publisher Raphael Tuck & Sons for postcards reproduced from original painting.
Postcard Folder
A set of picture postcards, printed on light-weight paper, which fold out accordion-style from an outer envelope (folder). These typically contain more than 5 cards.
Postcardese
The style of writing used on postcards; short sentences, jumping from one subject to another.
QSL Card
Postcards that confirms a successful reception of a radio signal on amateur radio.
Real Photographic
"Real photo postcards", as collectors have dubbed them, are often abbreviated as "RP" or "RPPC". Most of these were produced in small batches from an original negative by an individual or a local store.[51] They are not printed.
Reward Card
Cards that were given away to school children for good work.
Special Property Card
Postcards that are made of a material other than cardboard or contains something made not of cardboard.
Standard Size
Introduced in Britain in November 1899, measuring Template:Convert.
File:Benwickpost.jpg
A topographical postcard of Benwick, UK, featuring a vignette, therefore likely an undivided back (pre-1907)
Topographical
Postcards showing street scenes and general views. Judges Postcards produced many British topographical views.
Undivided Back
Postcards with a plain back where all of this space was used for the address. This is usually in reference to early cards, although undivided were still in common use up until 1907. In 1907,[52] the Universal Postal Congress published a series of decrees that permitted postcards to bear messages on the left half of the card's back. This allowed printers to eschew the vignette in favor of extending the picture to the edges, ensuing the divided-back "Golden Age of Postcards."[53][54]
Vignette
Usually found on "undivided back" cards, consisting of a design that does not occupy the whole of the picture side. Vignettes may be anything from a small sketch in one corner of the card, to a design cover three quarters of the card. The purpose is to leave some space for the message to be written, as the entire reverse of the card could only be used for the address.
Write-Away
A card with the opening line of a sentence, which the sender would then complete. Often found on early comic cards.

Gallery

See also

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References

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External links

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  5. Arifa Akbar, "Oldest picture postcard in the world snapped up for £31,750", The Independent, 9 March 2002.
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  13. Dagmar Breitenbach: Instagram, 19th-century style: The first German postcard In: Deutsche Welle, July 16, 2020, Retrieved 2021-02-07.
  14. Helmfried Luers: The First Picture Postcard In: The Postcard Album #21, Retrieved 2021-02-07.
  15. Frank Staff, The Picture Postcard & Its Origins, New York: F.A. Praeger, p.51.
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  21. Frank Jacob and Mark D. Van Ells, A Postcard View of Hell: One Doughboy's Souvenir Album of the First World War. Wilmington, DE: Vernon Press, 2019.
  22. Gendreau, Bianca: Putting Pen to Paper, Special Delivery: Canada's Postal Heritage, ed. Francine Brousseau, Canadian Museum of Civilization, Fredericton 2000, pp. 27–29
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  25. The Imperial Gazetteer of India. (1908). Vol 3 (Economic), p. 424
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  27. PostcardGuide Japan, April 2, 1997
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  30. Sept and Dec 1991 Picture Postcard Monthly
  31. PPC Annual 2015
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  35. a b c d Kim, Linda (2012). "A Law of Unintended Consequences: United States Postal Censorship of Lynching Photographs". Visual Resources. Taylor & Francis. 28 (2): 171–193. doi:10.1080/01973762.2012.678812.
  36. Apel, Dora (2004). Imagery of Lynching: Black Men, White Women, and the Mob. New Brunswick, N.J.; London: Rutgers University Press. Template:ISBN.
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