Infoganda: Difference between revisions

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'''Infoganda''' is a term describing dramatic or literary work that contains both elements of an [[infomercial]] and [[propaganda]].  The term has been sporadically used in both the [[popular media]] and in [[blog]]s since 2001, and in talk shows since 2004.
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{{Neologism|date=May 2011}}
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'''Infoganda''' is a term describing dramatic or literary work that contains both elements of an [[infomercial]] and [[propaganda]].  The term has been sporadically used in both the [[popular media]] and in [[blog]]s since 2001.


==Definition==
==Definition==
[[Propaganda]] is a message with an underlying agenda. That agenda may be obvious or not. Typically this term is used to refer to dramatic or literary works created by highly biased government or religious entities.
Infoganda is "a form of [[propaganda]] in which the message is delivered in a format that imitates an [[infomercial]]."<ref name=Cain>{{cite book|page=104|url=https://books.google.com/books?id=hI5KEAAAQBAJ&dq=%22Infoganda%22+-wikipedia&pg=PA104|title=Key Concepts in Public Relations|first=Sandra|last=Cain|year=2009|isbn=9781137021748|publisher=Bloomsbury|access-date=September 2, 2025}}</ref>


Infoganda is a form of propaganda in which the message is delivered in a format that imitates an [[infomercial]] (a [[Television commercial|commercial]] message that purports itself to be purely informational).  An infomercial is a work of commercial speech (typically a television advertisement) whose purpose is to advertise a commercial endeavor. These commercials can often include fake news anchors that pretend to be neutral observers even though they are all participants in a ruse to sell something. The combination of an infomercial and propaganda is an advertisement or show that pretends to be neutral (typically a news source) that has a real agenda of promoting the biased viewpoint of a large organization, typically a religious or government entity.
An infomercial is a work of commercial speech (typically a television advertisement) whose purpose is to advertise a commercial endeavor.<ref name=Cain />
 
The combination of an infomercial and propaganda is an advertisement or show that pretends to be neutral (typically a news source) that has a real agenda of promoting the biased viewpoint of a large organization, typically a religious or government entity.<ref name=Cain />


==History==
==History==
It was explained to a large audience by Rob Corddry on ''[[The Daily Show|The Daily Show with Jon Stewart]]'' on March 17, 2004. The Daily Show use of the word infoganda was in reference to a U.S. government video released in early March 2004 to many local television stations. The video featured a short report in local television news format that provided information about recent revisions to [[prescription drug]] coverage provided by [[Medicare (United States)|Medicare]].
The term "infoganda" dates to the early 2000s.<ref>{{cite web|title=Linguist Geoff Nunberg on 'Infoganda'|url=https://www.npr.org/2004/04/01/1805538/linguist-geoff-nunberg-on-infoganda|website=NPR|date=April 1, 2004|access-date=September 2, 2025}}</ref> "The origin," according to a contemporary source, was "Comedy Central, where it was used in a joke about media. Its refinement as an actual broadcast technique, unfortunately, gets credited to local television news."<ref name=Beacham>{{cite web|url=https://www.tvtechnology.com/miscellaneous/infoganda-the-real-indecency-in-broadcast|website=tvtechnology.com|title=Infoganda: The Real Indecency in Broadcast|first=Frank |last=Beacham|date=June 22, 2004|access-date=September 2, 2025}}</ref>


Infoganda is a relatively new phenomenon. However, many historical instances of propaganda were very close to being infoganda.  Filmed news reports of [[World War II]], the [[Korean War]], and other wars can be seen as having carried propaganda in a news format.
[[Frank Rich]], writing in ''[[The New York Times]]'', said "these days in our 24/7 information miasma, real journalism and its evil twin merge into a mind-bending mutant that would defy a polygraph's ability to sort out the lies from the truth."<ref name=Beacham /><ref name=Rich>{{cite book|url=https://books.google.com/books?id=lOuAEQAAQBAJ&dq=%22Infoganda%22+-wikipedia&pg=PA93|page=93|title=Dubious Pundits: Presidential Politics, Late-Night Comedy, and the Public Sphere|first=Nickie |last=Michaud Wild|publisher=Bloomsbury Publishing|year=2019|isbn=9798881884451|access-date=September 2, 2025}}</ref> It was explained to a large audience by [[Rob Corddry]] on ''[[The Daily Show|The Daily Show with Jon Stewart]]'' on March 17, 2004. The Daily Show use of the word infoganda was in reference to a U.S. government video released in early March 2004 to many local television stations.  The video featured a short report in local television news format that provided information about recent revisions to [[prescription drug]] coverage provided by [[Medicare (United States)|Medicare]].<ref name=Rich /><ref>{{cite web|url=https://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/infoganda.html|title="Propaganda" Defeat|website=University of Pennsylvania|first=Geoff |last=Nunberg|date=April 2, 2004|access-date=September 2, 2025}}</ref>


However, despite superficial similarities with propaganda, the term infoganda refers to a very peculiar kind of propaganda.  The infomercial format that has developed in the U.S. since 1990 has a specific format, which includes fabricated names for the [[reporters]], scripted interviews with other supposedly neutral people, a maximum use of authority-projecting (costumed) professionals (doctors, lawyers, etc.), the use of statistics in the same way that news organizations use it, and other similarities to local news.  Infoganda is the use of this format to sell propaganda to the viewers.
Infoganda started with the [[George W. Bush administration]] and "escalated" from 2004 through 2013.<ref>{{cite book|pages=100–101|title=Dreaming the Future Reimagining Civilization in the Age of Nature|first=Ken |last=Ausubel |year=2012|isbn=9781603584593|publisher=Chelsea Green Pub.}}</ref>


==See also==
==See also==
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* [[News propaganda]]
* [[News propaganda]]
* [[Video news release]]
* [[Video news release]]
== References ==
{{Reflist}}


[[Category:Promotion and marketing communications]]
[[Category:Promotion and marketing communications]]

Latest revision as of 07:48, 2 October 2025

Infoganda is a term describing dramatic or literary work that contains both elements of an infomercial and propaganda. The term has been sporadically used in both the popular media and in blogs since 2001, and in talk shows since 2004.

Definition

Infoganda is "a form of propaganda in which the message is delivered in a format that imitates an infomercial."[1]

An infomercial is a work of commercial speech (typically a television advertisement) whose purpose is to advertise a commercial endeavor.[1]

The combination of an infomercial and propaganda is an advertisement or show that pretends to be neutral (typically a news source) that has a real agenda of promoting the biased viewpoint of a large organization, typically a religious or government entity.[1]

History

The term "infoganda" dates to the early 2000s.[2] "The origin," according to a contemporary source, was "Comedy Central, where it was used in a joke about media. Its refinement as an actual broadcast technique, unfortunately, gets credited to local television news."[3]

Frank Rich, writing in The New York Times, said "these days in our 24/7 information miasma, real journalism and its evil twin merge into a mind-bending mutant that would defy a polygraph's ability to sort out the lies from the truth."[3][4] It was explained to a large audience by Rob Corddry on The Daily Show with Jon Stewart on March 17, 2004. The Daily Show use of the word infoganda was in reference to a U.S. government video released in early March 2004 to many local television stations. The video featured a short report in local television news format that provided information about recent revisions to prescription drug coverage provided by Medicare.[4][5]

Infoganda started with the George W. Bush administration and "escalated" from 2004 through 2013.[6]

See also

References

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