Powerade: Difference between revisions

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'''Powerade''' is a [[sports drink]] created in 1988 and sold by [[the Coca-Cola Company]]. Its primary competitor is [[Gatorade]], which is owned by [[PepsiCo]] since 2001.
'''Powerade''' is a [[sports drink]] created in 1988 and distributed by [[the Coca-Cola Company]]. Its primary competitor is [[Gatorade]], which is owned by [[PepsiCo]] since 2001.


==History==
==History==
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In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B<sub>3</sub>, B<sub>6</sub> and B<sub>12</sub>, which play a role in energy metabolism.<ref name="foodaq">{{cite web|url=http://www.foodaq.com/html/Non-Alcoholic-Drinks/36447.html|title=Powerade vs. soda? - FoodAQ|work=foodaq.com|access-date=6 April 2015}}</ref>
In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B<sub>3</sub>, B<sub>6</sub> and B<sub>12</sub>, which play a role in energy metabolism.<ref name="foodaq">{{cite web|url=http://www.foodaq.com/html/Non-Alcoholic-Drinks/36447.html|title=Powerade vs. soda? - FoodAQ|work=foodaq.com|access-date=6 April 2015}}</ref>


In July 2002, the Coca-Cola Company started in [[Toogoolawah]] by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip [[bottle]].{{Needs citation|date=September 2024}} The redesign came to North America in 2005.<ref>{{Cite web |date=2005-07-31 |title=Bottle sports a gripping redesign |url=https://www.packworld.com/leaders-new/materials/labels/article/13339956/bottle-sports-a-gripping-redesign |access-date=2024-09-10 |website=Packaging World |language=en-us}}</ref>
In July 2002, the Coca-Cola Company started in [[Toogoolawah]] by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip [[bottle]].{{Citation needed|date=September 2024}} The redesign came to North America in 2005.<ref>{{Cite web |date=2005-07-31 |title=Bottle sports a gripping redesign |url=https://www.packworld.com/leaders-new/materials/labels/article/13339956/bottle-sports-a-gripping-redesign |access-date=2024-09-10 |website=Packaging World |language=en-us}}</ref>


In 2002, the Coca-Cola Company introduced Powerade Option to the [[United States]], in response to Gatorade's popular [[Propel Fitness Water|Propel]]. Option is a "low Calorie [[sports drink]]" that is colorless and sweetened with [[high fructose corn syrup]], [[sucralose]], and [[acesulfame potassium]], to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the [[Propel Water|Fitness Water]] category behind Propel's 42%.{{Needs citation|date=September 2024}}
In 2002, the Coca-Cola Company introduced Powerade Option to the [[United States]], in response to Gatorade's popular [[Propel Fitness Water|Propel]]. Option is a "low Calorie [[sports drink]]" that is colorless and sweetened with [[high fructose corn syrup]], [[sucralose]], and [[acesulfame potassium]], to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the [[Propel Water|Fitness Water]] category behind Propel's 42%.{{Citation needed|date=September 2024}}


In 2007, Powerade Zero was released, a sports drink with [[electrolytes]], which contains no sugar, no calories and no carbohydrates.<ref>{{Cite news|url=http://avenueform.com/best-sports-drinks/|title=Best Sports Drinks|author=Kristin Goett|date=June 9, 2016|access-date=June 23, 2016|archive-url=https://web.archive.org/web/20160811063724/http://avenueform.com/best-sports-drinks/|archive-date=August 11, 2016|url-status=dead|df=mdy-all}}</ref><ref name="USA Today article">{{cite web|url=https://www.usatoday.com/money/industries/food/2008-05-06-powerade-zero_N.htm|title=PowerAde's zero-calorie sports drink takes on Gatorade&nbsp;— USATODAY.com|work=usatoday.com|access-date=6 April 2015}}</ref>
In 2007, Powerade Zero was released, a sports drink with [[electrolytes]], which contains no sugar, no calories and no carbohydrates.<ref>{{Cite news|url=http://avenueform.com/best-sports-drinks/|title=Best Sports Drinks|author=Kristin Goett|date=June 9, 2016|access-date=June 23, 2016|archive-url=https://web.archive.org/web/20160811063724/http://avenueform.com/best-sports-drinks/|archive-date=August 11, 2016|url-status=dead|df=mdy-all}}</ref><ref name="USA Today article">{{cite web|url=https://www.usatoday.com/money/industries/food/2008-05-06-powerade-zero_N.htm|title=PowerAde's zero-calorie sports drink takes on Gatorade&nbsp;— USATODAY.com|work=usatoday.com|access-date=6 April 2015}}</ref>


In 2007 Coca-Cola acquired [[Fuze Beverage]], a leading energy drink company.<ref>{{Cite news |date=2 February 2007 |title=Coca-Cola to Buy Fuze Beverage |url=https://www.nytimes.com/2007/02/02/business/02drink.html |access-date=10 September 2024 |work=[[The New York Times]]}}</ref>  
In 2007 Coca-Cola acquired [[Fuze Beverage]], a leading energy drink company.<ref>{{Cite news |date=2 February 2007 |title=Coca-Cola to Buy Fuze Beverage |url=https://www.nytimes.com/2007/02/02/business/02drink.html |access-date=10 September 2024 |work=[[The New York Times]]}}</ref>


In June 2009, the Coca-Cola Company bought [[Glacéau]], owner of brands such as [[Vitaminwater|VitaminWater]] and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages.<ref>{{Cite news |date=2007-05-25 |title=Coca-Cola to buy Glaceau for $4.1 billion |language=en |work=Reuters |url=https://www.reuters.com/article/us-coke-glaceau-idUSN2544359220070525 |access-date=2022-05-31}}</ref> Since then, the company has also given its [[Energy Brands|Glacéau]] management team control of its Powerade sports drink brand.{{citation needed|date=May 2020}}
In June 2009, the Coca-Cola Company bought [[Glacéau]], owner of brands such as [[Vitaminwater|VitaminWater]] and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages.<ref>{{Cite news |date=2007-05-25 |title=Coca-Cola to buy Glaceau for $4.1 billion |language=en |work=Reuters |url=https://www.reuters.com/article/us-coke-glaceau-idUSN2544359220070525 |access-date=2022-05-31}}</ref> Since then, the company has also given its [[Energy Brands|Glacéau]] management team control of its Powerade sports drink brand.{{citation needed|date=May 2020}}


==Competition==
==Competition==
Powerade's main competitor is [[Gatorade]] marketed by the [[Quaker Oats Company]], a division of [[PepsiCo]].  Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%.<ref name="AdAge Article">{{cite web|url=http://adage.com/article/news/watch-spot-2-powerade-launches-underdog-campaign/233082/|title=Watch the Spot: No. 2 Powerade Launches 'Underdog' Campaign - News - Advertising Age|author=Shareen Pathak.|date=2 March 2012|work=adage.com|access-date=6 April 2015}}</ref>
Powerade's main competitor is [[Gatorade]] marketed by the [[Quaker Oats Company]], a division of [[PepsiCo]].  Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States.<ref>{{Citation |last=Galaz |first=Gustavo A. |title=Nutrition and Enhanced Sports Performance (Second Edition), Chapter 19 - An Overview on the History of Sports Nutrition Beverages |date=2019-01-01 |work=Nutrition and Enhanced Sports Performance (Second Edition) |pages=231–237 |editor-last=Bagchi |editor-first=Debasis |url=https://www.sciencedirect.com/science/article/pii/B9780128139226000199 |access-date=2025-06-16 |publisher=Academic Press |isbn=978-0-12-813922-6 |editor2-last=Nair |editor2-first=Sreejayan |editor3-last=Sen |editor3-first=Chandan K.}}</ref> It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%.<ref name="AdAge Article">{{cite web|url=http://adage.com/article/news/watch-spot-2-powerade-launches-underdog-campaign/233082/|title=Watch the Spot: No. 2 Powerade Launches 'Underdog' Campaign - News - Advertising Age|author=Shareen Pathak.|date=2 March 2012|work=adage.com|access-date=6 April 2015}}</ref>


[[All Sport]] is a competitor marketed by All Sport, Inc. and distributed by [[Jel Sert]]. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the [[Quaker Oats Company]] was acquired by PepsiCo. All Sport was sold to the [[Monarch Beverage Company]] soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels.<ref>{{Cite journal|title = Assessing the Consequences of a Channel Switch|jstor = 40057143|journal = Marketing Science|date = 2008-05-01|pages = 398–416|volume = 27|issue = 3|first1 = Xinlei (Jack)|last1 = Chen|first2 = George|last2 = John|first3 = Om|last3 = Narasimhan|doi=10.1287/mksc.1070.0311}}</ref> It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas.
[[All Sport]] is a competitor marketed by All Sport, Inc. and distributed by [[Jel Sert]]. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the [[Quaker Oats Company]] was acquired by PepsiCo. All Sport was sold to the [[Monarch Beverage Company]] soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels.<ref>{{Cite journal|title = Assessing the Consequences of a Channel Switch|jstor = 40057143|journal = Marketing Science|date = 2008-05-01|pages = 398–416|volume = 27|issue = 3|first1 = Xinlei (Jack)|last1 = Chen|first2 = George|last2 = John|first3 = Om|last3 = Narasimhan|doi=10.1287/mksc.1070.0311}}</ref> It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas.
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==Criticism==
==Criticism==
Like its main competitor, Gatorade, Powerade is made with sugar, syrups, and salt.<ref>{{Cite news|url=https://www.nytimes.com/2005/08/22/business/22soda.html?ex=1186372800&en=6331daea5be3b848&ei=5070|title=Critics Say Soda Policy for Schools Lacks Teeth|author=Melanie Warner|work=New York Times|date=August 22, 2005}}</ref><ref name="health">{{Cite web|last=health|first=shefinds|date=2017-12-13|title=Why You Should Never Drink Powerade, Like, Ever|url=https://www.shefinds.com/collections/never-drink-powerade-sports-drinks-bad-for-you/|access-date=2021-02-21|website=SheFinds|language=en-US}}</ref>
Like its main competitor, Gatorade, Powerade is made with sugar, syrups, and salt.<ref>{{Cite news|url=https://www.nytimes.com/2005/08/22/business/22soda.html?ex=1186372800&en=6331daea5be3b848&ei=5070|title=Critics Say Soda Policy for Schools Lacks Teeth|author=Melanie Warner|work=New York Times|date=August 22, 2005}}</ref><ref name="health">{{Cite web|last=health|first=shefinds|date=2017-12-13|title=Why You Should Never Drink Powerade, Like, Ever|url=https://www.shefinds.com/collections/never-drink-powerade-sports-drinks-bad-for-you/|access-date=2021-02-21|website=SheFinds|language=en-US}}</ref>
One Powerade [[ad campaign]] stated that Powerade's ION4 is superior to Gatorade, due to it being the only complete sports drink on the market. The claim, made by Coca-Cola, the parent owner of [[Powerade]], was contested by Pepsi co. The parent owner of Gatorade as deceptive and false.<ref>{{cite news|url=https://transcripts.cnn.com/show/sitroom/date/2006-03-21/segment/02| work=CNN|title=CNN.com}}</ref> The courts ruled in favor of Powerade as of August 2009.{{clarify|date=April 2025}}
One Powerade [[ad campaign]] stated that Powerade's ION4 is superior to Gatorade, due to it being the only complete sports drink on the market. The claim, made by Coca-Cola, the parent owner of Powerade, was contested by PepsiCo, the parent owner of Gatorade, as deceptive and false.<ref>{{cite news|url=https://transcripts.cnn.com/show/sitroom/date/2006-03-21/segment/02| work=CNN|title=CNN.com}}</ref> The courts ruled in favor of Powerade as of August 2009.{{clarify|date=April 2025}}


Being high in sugar, Powerade may contribute to diabetes and weight gain if combined with other sugar sources.<ref name="health"/>
Being high in sugar, Powerade may contribute to diabetes and weight gain if combined with other sugar sources.<ref name="health"/>

Latest revision as of 00:25, 16 June 2025

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Powerade is a sports drink created in 1988 and distributed by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001.

History

Powerade was created by the Coca-Cola Company and first released in 1988. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.[1]

In 2000, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade.[2] In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.[3]

In July 2002, the Coca-Cola Company started in Toogoolawah by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle.Script error: No such module "Unsubst". The redesign came to North America in 2005.[4]

In 2002, the Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.Script error: No such module "Unsubst".

In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates.[5][6]

In 2007 Coca-Cola acquired Fuze Beverage, a leading energy drink company.[7]

In June 2009, the Coca-Cola Company bought Glacéau, owner of brands such as VitaminWater and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages.[8] Since then, the company has also given its Glacéau management team control of its Powerade sports drink brand.Script error: No such module "Unsubst".

Competition

Powerade's main competitor is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States.[9] It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%.[10]

All Sport is a competitor marketed by All Sport, Inc. and distributed by Jel Sert. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold to the Monarch Beverage Company soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels.[11] It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas.

Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade.Script error: No such module "Unsubst". Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport.

Sponsorships

Ingredients

United States

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Source:[15]

Germany

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Source (ingredients for Mountain Blast flavor):[16]

Criticism

Like its main competitor, Gatorade, Powerade is made with sugar, syrups, and salt.[17][18] One Powerade ad campaign stated that Powerade's ION4 is superior to Gatorade, due to it being the only complete sports drink on the market. The claim, made by Coca-Cola, the parent owner of Powerade, was contested by PepsiCo, the parent owner of Gatorade, as deceptive and false.[19] The courts ruled in favor of Powerade as of August 2009.Template:Clarify

Being high in sugar, Powerade may contribute to diabetes and weight gain if combined with other sugar sources.[18]

References

Template:Reflist

Template:Coca-Cola brands Template:Sports Drinks

  1. ↑ Script error: No such module "citation/CS1".
  2. ↑ Coca-Cola English – Productos Template:Dead linkTemplate:Cbignore
  3. ↑ Script error: No such module "citation/CS1".
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  5. ↑ Script error: No such module "citation/CS1".
  6. ↑ Script error: No such module "citation/CS1".
  7. ↑ Script error: No such module "citation/CS1".
  8. ↑ Script error: No such module "citation/CS1".
  9. ↑ Script error: No such module "citation/CS1".
  10. ↑ Script error: No such module "citation/CS1".
  11. ↑ Script error: No such module "Citation/CS1".
  12. ↑ Script error: No such module "citation/CS1".
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  14. ↑ Script error: No such module "citation/CS1".
  15. ↑ Script error: No such module "citation/CS1".
  16. ↑ Script error: No such module "citation/CS1".
  17. ↑ Script error: No such module "citation/CS1".
  18. ↑ a b Script error: No such module "citation/CS1".
  19. ↑ Script error: No such module "citation/CS1".
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