Maxwell Dane: Difference between revisions
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{{Short description|American advertising executive and co-founder of Doyle Dane Bernbach agency}} | |||
{{Infobox person | {{Infobox person | ||
| name = Maxwell Dane | | name = Maxwell Dane | ||
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'''Maxwell "Mac" Dane''' (June 7, 1906 – August 8, 2004) was an American [[advertising]] executive and co-founder of the [[Doyle Dane Bernbach]] agency, known as DDB, that was established in [[Manhattan]] in 1949. For advertising against [[President of the United States|U.S. presidential]] candidate [[Barry Goldwater]] in 1964, he became one of the original twenty people mentioned on [[Nixon's Enemies List]]. | '''Maxwell "Mac" Dane''' (June 7, 1906 – August 8, 2004) was an American [[advertising]] executive and co-founder of the [[Doyle Dane Bernbach]] agency, known as DDB, that was established in [[Manhattan]] in 1949. For advertising against [[President of the United States|U.S. presidential]] candidate [[Barry Goldwater]] in 1964, he became one of the original twenty people mentioned on [[Nixon's Enemies List]]. | ||
== | ==Early life== | ||
Dane was born to a [[American Jews|Jewish]] family<ref>[http://www.jewishvirtuallibrary.org/advertising Jewish Virtual Library: "Modern Jewish History: Advertising"] retrieved May 4, 2017</ref><ref name=Interview>[https://web.archive.org/web/20180911045056/http://www.ddb60s.com/Interview%20with%20-%20Maxwell%20Dane.pdf Interview with: Maxwell Dane at - DDB in the '60s] retrieved June 2, 2017</ref><ref>{{Cite news|first= |last= |authorlink= |title= Select List Of Personna Non Grata |newspaper=Jewish Post (Indianapolis) |date=6 July 1973 |url= https://newspapers.library.in.gov/cgi-bin/indiana?a=d&d=JPOST19730706-01.1.7&e=-------en-20--1--txt-txIN------- |accessdate=}}</ref> in [[Cincinnati, Ohio|Cincinnati]], [[Ohio]]. He spoke [[Yiddish]] in his home.<ref name=Interview/> | |||
== Career == | |||
Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at [[Stern Brothers]] in [[Manhattan]], and later, as retail promotion manager at the ''[[New York Evening Post]]''. Subsequently, he worked as advertising and promotion manager at ''[[Look (American magazine)|Look magazine]]'', where he met [[James Edwin Doyle|James "Ned" Doyle]]. | |||
In 1941, Dane began work as advertising promotion manager for the New York radio station, [[WMCA (AM)|WMCA]]. During [[World War II]], he arranged for ''[[The New York Times]]'' to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, ''Maxwell Dane, Inc.'' His short-lived agency was closed in 1949 when Dane co-founded [[Doyle Dane Bernbach]] (DDB) with James Doyle, and Doyle's friend, [[William Bernbach]]. | In 1941, Dane began work as advertising promotion manager for the New York radio station, [[WMCA (AM)|WMCA]]. During [[World War II]], he arranged for ''[[The New York Times]]'' to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, ''Maxwell Dane, Inc.'' His short-lived agency was closed in 1949 when Dane co-founded [[Doyle Dane Bernbach]] (DDB) with James Doyle, and Doyle's friend, [[William Bernbach]]. | ||
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<blockquote>The top Democratic advertising firm—they destroyed [[Barry Goldwater|Goldwater]] in 1964. They should be hit hard starting with Dane.</blockquote> | <blockquote>The top Democratic advertising firm—they destroyed [[Barry Goldwater|Goldwater]] in 1964. They should be hit hard starting with Dane.</blockquote> | ||
At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. | At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971. | ||
== Personal life == | |||
Dane died in his New York home on August 8, 2004. He was 98 years old. He is survived by his wife Esther, his son Henry Dane, and four grandchildren; Abraham, Michael, Marion and Samuel, and seven great grandchildren.<ref>{{Cite news |date=2004-08-11 |title=Maxwell Dane, 98, a Founder Of a Landmark Ad Agency (Published 2004) |url=https://www.nytimes.com/2004/08/11/business/maxwell-dane-98-a-founder-of-a-landmark-ad-agency.html |access-date=2025-10-21 |language=en}}</ref> | |||
==References== | ==References== | ||
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[[Category:Businesspeople from Cincinnati]] | [[Category:Businesspeople from Cincinnati]] | ||
[[Category:American advertising executives]] | [[Category:American advertising executives]] | ||
[[Category:Nixon's Enemies List]] | [[Category:Members of Richard Nixon's Enemies List]] | ||
[[Category:20th-century American Jews]] | [[Category:20th-century American Jews]] | ||
[[Category:Businesspeople from New York City]] | [[Category:Businesspeople from New York City]] | ||
Latest revision as of 08:21, 21 October 2025
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Maxwell "Mac" Dane (June 7, 1906 – August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candidate Barry Goldwater in 1964, he became one of the original twenty people mentioned on Nixon's Enemies List.
Early life
Dane was born to a Jewish family[1][2][3] in Cincinnati, Ohio. He spoke Yiddish in his home.[2]
Career
Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at Stern Brothers in Manhattan, and later, as retail promotion manager at the New York Evening Post. Subsequently, he worked as advertising and promotion manager at Look magazine, where he met James "Ned" Doyle.
In 1941, Dane began work as advertising promotion manager for the New York radio station, WMCA. During World War II, he arranged for The New York Times to air news bulletins at the top of each hour, an innovative idea for radio at the time. In 1944, Dane opened a small advertising agency bearing his name, Maxwell Dane, Inc. His short-lived agency was closed in 1949 when Dane co-founded Doyle Dane Bernbach (DDB) with James Doyle, and Doyle's friend, William Bernbach.
When DDB, then considered a firm handling predominantly Democratic candidates during political campaigns, produced the 1964 television commercial Daisy in support of Lyndon Johnson's Presidential campaign, Dane was added to Nixon's Enemies List with the remark:
The top Democratic advertising firm—they destroyed Goldwater in 1964. They should be hit hard starting with Dane.
At DDB, Dane oversaw finance and public relations functions, later becoming the chairman of the executive committee, secretary, and treasurer of the corporation. He retired from DDB in 1971.
Personal life
Dane died in his New York home on August 8, 2004. He was 98 years old. He is survived by his wife Esther, his son Henry Dane, and four grandchildren; Abraham, Michael, Marion and Samuel, and seven great grandchildren.[4]
References
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- ↑ Jewish Virtual Library: "Modern Jewish History: Advertising" retrieved May 4, 2017
- ↑ a b Interview with: Maxwell Dane at - DDB in the '60s retrieved June 2, 2017
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