Chupa Chups: Difference between revisions

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{{Short description|Spanish brand of confectionery}}
{{Short description|Spanish brand of confectionery}}
{{Infobox company
{{Use dmy dates|date=July 2025}}{{Infobox company
| name             = Chupa Chups, S.A.U.
| name = Chupa Chups, S.A.U.
| logo             = Chupa Chups logo.svg
| logo = Chupa Chups logo.svg
| logo_size       = 200px
| logo_size = 200px
| logo_caption     =  
| logo_caption =  
| type             = [[S.A. (corporation)|Sociedad Anónima]]
| type = [[S.A. (corporation)|Sociedad Anónima]]
| fate             = Acquired by [[Perfetti Van Melle]] in 2006
| fate = Acquired by [[Perfetti Van Melle]] in 2006
| genre           =  
| genre =  
| predecessor     = Granja Asturias, S.A.U (1958–1964)
| predecessor = Granja Asturias, S.A.U (1958–1964)
| foundation       = [[Sant Esteve Sesrovires]], [[Barcelona, Spain]] ({{Start date and age|1958}})
| foundation = [[Sant Esteve Sesrovires]], [[Barcelona, Spain]] ({{Start date and age|1958}})
| founder         = [[Enric Bernat]]
| founder = [[Enric Bernat]]
| location_city   = [[Barcelona]]
| location_city = [[Barcelona]]
| location_country = [[Spain]]
| location_country = [[Spain]]
| location         =  
| location =  
| locations       =  
| locations =  
| area_served     =  
| area_served =  
| key_people       = Xavier Bernat ([[CEO]])
| key_people = Xavier Bernat ([[CEO]])
| industry         = [[Confectionery]]
| industry = [[Confectionery]]
| products         = [[Lollipop]]s
| products = [[Lollipop]]s, [[Jelly|Jellies]]
| services         =  
| services =  
| revenue         = [[Euro|€]]500 million (2006)
| revenue = [[Euro|€]]500 million (2006)
| operating_income =  
| operating_income =  
| net_income       =  
| net_income =  
| assets           =  
| assets =  
| equity           =  
| equity =  
| owner           =  
| owner =  
| num_employees   = 2,000 (2006)
| num_employees = 2,000 (2006)
| parent           = [[Perfetti Van Melle]]
| parent = [[Perfetti Van Melle]]
| divisions       =  
| divisions =  
| subsid           =  
| subsid =  
| homepage         = {{URL|chupachups.com}}
| homepage = {{URL|chupachups.com}}
| footnotes       =  
| footnotes =  
}}
}}


'''Chupa Chups''' ({{IPA|es|ˈtʃupa ˈtʃups}}) is a Spanish [[brand]] of [[confectionery]] found in over 150 countries. The brand was founded in 1958 by [[Enric Bernat]], and is currently owned by the [[Italy|Italian]]-[[Netherlands|Dutch]] [[multinational corporation|company]] [[Perfetti Van Melle]]. The name of the brand comes from the [[Spanish language|Spanish]] verb ''[[wiktionary:chupar#Spanish|chupar]]'', meaning "to suck". Similar confections are known as [[lollipop]]s or suckers in English.<ref>{{Cite web|url=http://www.chupachups.com/|title=Chupa Chups|website=www.chupachups.com}}</ref>
'''Chupa Chups''' ({{IPA|es|ˈtʃupa ˈtʃups}}) is a Spanish [[brand]] of [[confectionery]] found in over 150 countries. It was founded in 1958 by [[Enric Bernat]] and is owned by the [[Italy|Italian]]-[[Netherlands|Dutch]] [[multinational corporation|company]] [[Perfetti Van Melle]]. The name comes from the Spanish verb ''[[wiktionary:chupar#Spanish|chupar]]'', meaning "to suck". Similar confections are known as [[lollipop]]s or suckers in English.<ref>{{Cite web|url=http://www.chupachups.com/|title=Chupa Chups|website=www.chupachups.com}}</ref>


== History ==
== History ==
In the early 1950s, [[Enric Bernat]] founded the company Productos Bernat, which specialized in the production of [[:es:peladillas|confectionery]].<ref name="VVAA">{{cite book|author=María Iborra, Àngels Dasí, Consuelo Dolz y Carmen Ferrer|date=2006|publisher=Thompson|title=Fundamentos de dirección de empresas. Conceptos y habilidades directivas|isbn=978-84-9732-371-0 |url=https://books.google.com/books?id=hvSAEHYf8oYC&dq=Enric+Bernat&pg=PA523}}<!-- auto-translated by Module:CS1 translator --></ref> Bernat began working for an apple jam factory called "''Granja Asturias"'' in 1954.<ref name="VVAA"/> By 1958, he controlled 100% of the capital of Granja Asturias<ref name="VVAA"/> and renamed the company ''Chupa Chups'' in 1961.<ref name="jurado">{{cite book|author=Juan José Jurado|date=2016|publisher=Mestas|title=Cómo convertir tu empresa en una marca líder en el mercado}}<!-- auto-translated by Module:CS1 translator --></ref> He built the production machines and sold a striped [[bonbon]] on a [[wood]]en stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.<ref name="VVAA"/>
In the early 1950s, [[Enric Bernat]] founded the company Productos Bernat, which specialized in the production of confectionery.<ref name="VVAA">{{cite book|author=María Iborra, Àngels Dasí, Consuelo Dolz y Carmen Ferrer|date=2006|publisher=Thompson|title=Fundamentos de dirección de empresas. Conceptos y habilidades directivas|isbn=978-84-9732-371-0 |url=https://books.google.com/books?id=hvSAEHYf8oYC&dq=Enric+Bernat&pg=PA523}}<!-- auto-translated by Module:CS1 translator --></ref> Bernat began working for an apple jam factory called "''Granja Asturias"'' in 1954.<ref name="VVAA"/> By 1958, he controlled 100% of the capital of Granja Asturias<ref name="VVAA"/> and renamed the company ''Chupa Chups'' in 1961.<ref name="jurado">{{cite book|author=Juan José Jurado|date=2016|publisher=Mestas|title=Cómo convertir tu empresa en una marca líder en el mercado}}<!-- auto-translated by Module:CS1 translator --></ref> He built the production machines and sold a striped [[bonbon]] on a [[wood]]en stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.<ref name="VVAA"/>


[[Image:Giant Lollipop.JPG|thumb|right|255px|A giant Chupa Chups lollipop for sale]]
[[Image:Giant Lollipop.JPG|thumb|right|255px|A giant Chupa Chups lollipop for sale]]
In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.<ref name="chupachups">{{cite web|date=2008|publisher=El Mundo|title=40 aniversario de Chupa Chups|url=https://www.elmundo.es/larevista/num162/textos/cua1.html}}<!-- auto-translated by Module:CS1 translator --></ref>
In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.<ref name="chupachups">{{cite web|date=2008|publisher=El Mundo|title=40 aniversario de Chupa Chups|url=https://www.elmundo.es/larevista/num162/textos/cua1.html}}<!-- auto-translated by Module:CS1 translator --></ref>


In 1977, the lollipops appeared in [[Japan]].<ref name="chupachups"/> In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK.<ref name="chupachups"/> Expansion to China and Mexico happened in the 1990s.<ref name="chupachups"/>
In 1977, the lollipops appeared in Japan.<ref name="chupachups"/> In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK.<ref name="chupachups"/> Expansion to China and Mexico happened in the 1990s.<ref name="chupachups"/>


In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The [[Smint]] subsidiary brand/company was founded in 1994.<ref>{{cite web|author=Sergi Saborit|date=14 August 2012|publisher=Expansion|title=Xavier Bernat, una vida empresarial más allá de Chupa Chups|url=http://www.expansion.com/accesible/2012/08/14/directivos/1344960400.html}}<!-- auto-translated by Module:CS1 translator --></ref>
In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The [[Smint]] subsidiary brand/company was founded in 1994.<ref>{{cite web|author=Sergi Saborit|date=14 August 2012|publisher=Expansion|title=Xavier Bernat, una vida empresarial más allá de Chupa Chups|url=http://www.expansion.com/accesible/2012/08/14/directivos/1344960400.html}}<!-- auto-translated by Module:CS1 translator --></ref>


In July 2006, the company as a whole was acquired by the [[Italy|Italian]]-[[Netherlands|Dutch]] group [[Perfetti Van Melle]].<ref>{{cite news|title=Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum|url=https://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-url=https://web.archive.org/web/20090124144121/http://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-date=2009-01-24|date=2006-07-03|work=Forbes}}</ref><ref>{{cite news|date=4 July 2006|publisher=Diario Sur|title=Una multinacional italiana compra la empresa Chupa Chups por 400 millones|url=http://www.diariosur.es/pg060704/prensa/noticias/Economia/200607/04/SUR-ECO-246.html}}<!-- auto-translated by Module:CS1 translator --></ref>
In July 2006, the company as a whole was acquired by the Italian-Dutch group [[Perfetti Van Melle]].<ref>{{cite news|title=Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum|url=https://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-url=https://web.archive.org/web/20090124144121/http://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-date=2009-01-24|date=2006-07-03|work=Forbes}}</ref><ref>{{cite news|date=4 July 2006|publisher=Diario Sur|title=Una multinacional italiana compra la empresa Chupa Chups por 400 millones|url=http://www.diariosur.es/pg060704/prensa/noticias/Economia/200607/04/SUR-ECO-246.html}}<!-- auto-translated by Module:CS1 translator --></ref>


== Marketing ==
== Marketing ==
<!-- Deleted image removed: [[Image:chupachups-sucking.JPG|thumb|right|A Chupa Chups anti-smoking lollipop dispenser. Each box contains six lollipops and is designed to resemble a cigarette pack.]] -->
<!-- Deleted image removed: [[Image:chupachups-sucking.JPG|thumb|right|A Chupa Chups anti-smoking lollipop dispenser. Each box contains six lollipops and is designed to resemble a cigarette pack.]] -->


The Chupa Chups logo was designed in 1969 by the [[Surrealism|surrealist]] artist [[Salvador Dalí]].<ref name="auto">{{cite news|title=Obituary: Enric Bernat|url=https://www.theguardian.com/news/2004/jan/03/guardianobituaries.spain|date=2004-01-03|work=The Guardian}}</ref><ref>{{cite web|url=http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |archive-url=https://web.archive.org/web/20170202100511/http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |url-status=dead |archive-date=2017-02-02 |title=Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969) |publisher=BBC |access-date=2012-03-12}}</ref> Its first [[Marketing|marketing campaign]] was the logo with the slogan "''Es redondo y dura mucho, Chupa Chups''", which translates from [[Spanish language|Spanish]] as "''It's round and long-lasting''". Later, celebrities like [[Madonna (entertainer)|Madonna]] were hired to advertise the product.
The Chupa Chups logo was designed in 1969 by the [[Surrealism|surrealist]] artist [[Salvador Dalí]].<ref name="auto">{{cite news|title=Obituary: Enric Bernat|url=https://www.theguardian.com/news/2004/jan/03/guardianobituaries.spain|date=2004-01-03|work=The Guardian}}</ref><ref>{{cite web|url=http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |archive-url=https://web.archive.org/web/20170202100511/http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |url-status=dead |archive-date=2017-02-02 |title=Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969) |publisher=BBC |access-date=2012-03-12}}</ref> Its first marketing campaign was the logo with the slogan "''Es redondo y dura mucho, Chupa Chups''", which translates from Spanish as "''It's round and long-lasting''". Later, celebrities like [[Madonna (entertainer)|Madonna]] were hired to advertise the product.


In the 1973 television series ''[[Kojak]]'', actor [[Telly Savalas]] was featured consuming these lollipops.<ref>{{cite news|date=27 June 2008|publisher=El Mundo|title=Un documental sobre la historia del Chupa Chups|url=https://www.elmundo.es/elmundo/2008/06/27/television/1214563642.html}}<!-- auto-translated by Module:CS1 translator --></ref>
In the 1973 television series ''[[Kojak]]'', actor [[Telly Savalas]] was featured consuming these lollipops.<ref>{{cite news|date=27 June 2008|publisher=El Mundo|title=Un documental sobre la historia del Chupa Chups|url=https://www.elmundo.es/elmundo/2008/06/27/television/1214563642.html}}<!-- auto-translated by Module:CS1 translator --></ref>
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In 1997, Chupa Chups launched a [[Spice Girls]] lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and [[Bubble gum|bubblegum]] packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".{{Citation needed|date=December 2020}}
In 1997, Chupa Chups launched a [[Spice Girls]] lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and [[Bubble gum|bubblegum]] packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".{{Citation needed|date=December 2020}}


Between 2000 and 2003, Chupa Chups was the main shirt sponsor of [[England|English]] football team [[Sheffield Wednesday]].{{Citation needed|date=December 2020}}
Between 2000 and 2003, Chupa Chups was the main shirt sponsor of English football team [[Sheffield Wednesday]].{{Citation needed|date=December 2020}}


Since 2010, Chupa Chups was the signature of the [[Marriott Hotels & Resorts|Marriott]] brand hotel [[Springhill Suites]]. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites. {{Citation needed|date=December 2020}}  
Since 2010, Chupa Chups was the signature of the [[Marriott Hotels & Resorts|Marriott]] brand hotel [[Springhill Suites]]. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites. {{Citation needed|date=December 2020}}  


[[Messer Chups]] is a [[Surf music|surf rock]] band from [[Saint Petersburg]], Russia.  In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.
[[Messer Chups]] is a [[Surf music|surf rock]] band from Saint Petersburg, Russia.  In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.
 
In 2025, Chupa Chups launched an Australian advertising campaign with the slogan "Suck Yeah", its first major campaign in the country in more than a decade.<ref>{{cite web |date=2025-09-07 |title=Chupa Chups - Chronicle website |url=https://www.chroniclestudios.com.au/work/chupa-chups/ |website=Chronicle Studios |url-status=live |archive-url=http://web.archive.org/web/20251009013007/https://www.chroniclestudios.com.au/work/chupa-chups/ |archive-date=2025-10-09 |access-date=2025-10-09}}</ref>


== Products ==
== Products ==

Latest revision as of 02:59, 24 December 2025

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Chupa Chups (Script error: No such module "IPA".) is a Spanish brand of confectionery found in over 150 countries. It was founded in 1958 by Enric Bernat and is owned by the Italian-Dutch company Perfetti Van Melle. The name comes from the Spanish verb chupar, meaning "to suck". Similar confections are known as lollipops or suckers in English.[1]

History

In the early 1950s, Enric Bernat founded the company Productos Bernat, which specialized in the production of confectionery.[2] Bernat began working for an apple jam factory called "Granja Asturias" in 1954.[2] By 1958, he controlled 100% of the capital of Granja Asturias[2] and renamed the company Chupa Chups in 1961.[3] He built the production machines and sold a striped bonbon on a wooden stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.[2]

File:Giant Lollipop.JPG
A giant Chupa Chups lollipop for sale

In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.[4]

In 1977, the lollipops appeared in Japan.[4] In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK.[4] Expansion to China and Mexico happened in the 1990s.[4]

In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The Smint subsidiary brand/company was founded in 1994.[5]

In July 2006, the company as a whole was acquired by the Italian-Dutch group Perfetti Van Melle.[6][7]

Marketing

The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí.[8][9] Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise the product.

In the 1973 television series Kojak, actor Telly Savalas was featured consuming these lollipops.[10]

In the 1980s, as falling birth rates reduced the number of juvenile consumers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract adult consumers.[8] The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill."[11]

In the 1990s, Chupa Chups began supplying FC Barcelona manager Johan Cruyff with lollipops. Cruyff would suck Chupa Chups on the touchline during matches, having been forced to give up smoking for health reasons.[12][13] When Cruyff died in 2016, fans left lollipops at his memorial.[14]

Chupa Chups sponsored the 1992 video game Zool. Their logo was featured prominently in the first level, "Sweet World".[15][16]

In 1995, Chupa Chups became the first candy sent to the Mir space station.Script error: No such module "Unsubst".

In 1997, Chupa Chups launched a Spice Girls lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and bubblegum packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".Script error: No such module "Unsubst".

Between 2000 and 2003, Chupa Chups was the main shirt sponsor of English football team Sheffield Wednesday.Script error: No such module "Unsubst".

Since 2010, Chupa Chups was the signature of the Marriott brand hotel Springhill Suites. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites. Script error: No such module "Unsubst".

Messer Chups is a surf rock band from Saint Petersburg, Russia. In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.

In 2025, Chupa Chups launched an Australian advertising campaign with the slogan "Suck Yeah", its first major campaign in the country in more than a decade.[17]

Products

Chupa Chups has a large product range, with their flagship lollipop being the most popular.[18]

<templatestyles src="Div col/styles.css"/>

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  • Lollipops
    • Classic, 12 gram
      • Cremosa (ice cream and yogurt flavors)
    • Mini, 6 gram
    • Filled Lollipops
      • Magics (powder filled)
      • Bubble Gum (with bubble gum center)
      • Fruit-tella (flavors from nature)
      • Chocolate (filled with chocolate)
      • Cuore di Frutta
    • 2Pop
    • Sugar Free
    • XXL
    • Crazy Dips (explosion)
    • Melody Whistle Pops
  • Bubble Gums
    • Big Babol
    • Cotton Bubblegum
  • Toys
    • Spinning Faces
    • Totem Markers
    • Funky Labyrinths
    • Balloon Cars
  • Gifts and Seasonal Gifts
    • Mega Chups 750 gr
    • Back Packs
  • Chupa + Surprise
  • License Products
  • Sparkling Drinks

Chupa Chups has more than 100 flavours available worldwide,[19] including sugar-free varieties.[20] They are individually heat-sealed in the factory, and are best opened by twisting the base of the wrapper.[21]

References

<templatestyles src="Reflist/styles.css" />

  1. ↑ Script error: No such module "citation/CS1".
  2. ↑ a b c d Script error: No such module "citation/CS1".
  3. ↑ Script error: No such module "citation/CS1".
  4. ↑ a b c d Script error: No such module "citation/CS1".
  5. ↑ Script error: No such module "citation/CS1".
  6. ↑ Script error: No such module "citation/CS1".
  7. ↑ Script error: No such module "citation/CS1".
  8. ↑ a b Script error: No such module "citation/CS1".
  9. ↑ Script error: No such module "citation/CS1".
  10. ↑ Script error: No such module "citation/CS1".
  11. ↑ Script error: No such module "citation/CS1".
  12. ↑ Script error: No such module "citation/CS1".
  13. ↑ Script error: No such module "citation/CS1".
  14. ↑ Script error: No such module "citation/CS1".
  15. ↑ Script error: No such module "citation/CS1".
  16. ↑ Script error: No such module "citation/CS1".
  17. ↑ Script error: No such module "citation/CS1".
  18. ↑ Script error: No such module "citation/CS1".
  19. ↑ Script error: No such module "citation/CS1".
  20. ↑ Script error: No such module "citation/CS1".
  21. ↑ Script error: No such module "citation/CS1".

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External links

Template:Perfetti Van Melle Script error: No such module "Navbox".

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