Burger Chef: Difference between revisions

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'''Burger Chef''' was an American [[fast-food restaurant]] chain. It began operating in 1954 in [[Indianapolis, Indiana]], expanded throughout the United States, and at its peak in 1973 had 1,050 locations, including some in Canada.<ref>{{cite book |url=https://books.google.com/books?id=NEoUacBq55gC&q=burger+chef+history |title=Lost Indianapolis |first1=John F. |last1=McDonald |first2=John P. |last2=McDonald |name-list-style=amp |publisher=[[Arcadia Publishing]] |year=2002 |series=Images of America |isbn=978-0-7385-2008-7}}</ref> The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.
'''Burger Chef''' was an American [[fast-food restaurant]] chain. It began operating in 1954 in [[Indianapolis, Indiana]], expanded throughout the United States, and at its peak in 1973 had 1,050 locations, including some in Canada.<ref>{{cite book |url=https://books.google.com/books?id=NEoUacBq55gC&q=burger+chef+history |title=Lost Indianapolis |first1=John F. |last1=McDonald |first2=John P. |last2=McDonald |name-list-style=amp |publisher=[[Arcadia Publishing]] |year=2002 |series=Images of America |isbn=978-0-7385-2008-7}}</ref> The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.


In 1982, the [[General Foods Corporation]], owners of the Burger Chef trademark and name, divested itself of the restaurant chain, gradually selling to the owners of [[Hardee's]].  
In 1982, the [[General Foods Corporation]], owners of the Burger Chef trademark and name, divested itself of the restaurant chain, gradually selling to the owners of [[Hardee's]].


The final restaurant to use Burger Chef's branding and signage closed in 1996.<ref>{{cite magazine |last1=Dodds |first1=Eric |title=Mad Men: A Brief History of the Real-World Burger Chef |url=https://time.com/104799/burger-chef-mad-men-history/ |access-date=October 21, 2022 |magazine=Time |date=May 19, 2014 |language=en |quote=In 1996, the final Burger Chef franchise in Cookeville, Tenn. was converted into a "Pleasers" restaurant.}}</ref> Three former locations (in [[Cleveland, Tennessee]], [[South Charleston, West Virginia]], and [[Reidsville, North Carolina]]) continue to sell Burger Chef menu items, but no longer operate under that name.<ref>{{cite web |url=https://www.facebook.com/p/Suzis-Hamburgers-100063718084788/ |title=Suzi's Hamburgers |via=Facebook |access-date=April 21, 2025}}</ref><ref>{{cite web |url=https://www.facebook.com/THECHEFCLEVELANDTENN/ |title=The Chef |via=Facebook |access-date=April 21, 2025}}</ref><ref>{{cite web |url=https://petesburgers-nc.com/ |title=Pete's Burgers and More |access-date=April 29, 2025}}</ref>
The final restaurant to use Burger Chef's branding and signage closed in 1996.<ref>{{cite magazine |last1=Dodds |first1=Eric |title=Mad Men: A Brief History of the Real-World Burger Chef |url=https://time.com/104799/burger-chef-mad-men-history/ |access-date=October 21, 2022 |magazine=Time |date=May 19, 2014 |language=en |quote=In 1996, the final Burger Chef franchise in Cookeville, Tenn. was converted into a "Pleasers" restaurant.}}</ref> Three former locations (in [[Cleveland, Tennessee]], [[South Charleston, West Virginia]], and [[Reidsville, North Carolina]]) continue to sell Burger Chef menu items, but no longer operate under that name.<ref>{{cite web |url=https://www.facebook.com/p/Suzis-Hamburgers-100063718084788/ |title=Suzi's Hamburgers |via=Facebook |access-date=April 21, 2025}}</ref><ref>{{cite web |url=https://www.facebook.com/THECHEFCLEVELANDTENN/ |title=The Chef |via=Facebook |access-date=April 21, 2025}}</ref><ref>{{cite web |url=https://petesburgers-nc.com/ |title=Pete's Burgers and More |access-date=April 29, 2025}}</ref>


==History==
==History==
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[[File:Burgerchef sign albuquerque.jpg|thumb|150px|Burger Chef sign in Albuquerque, New Mexico (1979).]]
[[File:Burgerchef sign albuquerque.jpg|thumb|150px|Burger Chef sign in Albuquerque, New Mexico (1979).]]
In 1972, the chain introduced the Funburger, a hamburger with packaging that included puzzles and a small toy. The following year, the chain introduced the Funmeal, the first kid’s meal that included a burger, french fries, a drink, a cookie, and a small toy; with expanded packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles and puzzles. When McDonald's introduced their [[Happy Meal]] in 1979, the chain sued, but ultimately lost.<ref>{{cite news |last1=Tyler |first1=Jessica |title=This defunct burger chain invented much of what you love about fast food |url=https://au.sports.yahoo.com/defunct-burger-chain-invented-much-040700636.html |access-date=October 21, 2022 |work=au.sports.yahoo.com |issue=Business Insider |date=October 28, 2018 |language=en-AU}}</ref>
In 1972, the chain introduced the Funburger, a hamburger with packaging that included puzzles and a small toy. The following year, the chain introduced the Funmeal, the first kid's meal that included a burger, french fries, a drink, a cookie, and a small toy; with expanded packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles and puzzles. When McDonald's introduced their [[Happy Meal]] in 1979, the chain sued, but ultimately lost.<ref>{{cite news |last1=Tyler |first1=Jessica |title=This defunct burger chain invented much of what you love about fast food |url=https://au.sports.yahoo.com/defunct-burger-chain-invented-much-040700636.html |access-date=October 21, 2022 |work=au.sports.yahoo.com |issue=Business Insider |date=October 28, 2018 |language=en-AU}}</ref>


In 1982, General Foods sold Burger Chef to the [[Canada|Canadian]] company [[Imasco]], which also owned [[Hardee's]], for US$44 million (equivalent to ${{Inflation|US|44|1982|r=2}}&nbsp;million in {{Inflation/year|US}}).<ref name="nyt-1981dec10">{{cite news |url=https://www.nytimes.com/1981/12/10/business/hardee-s-to-buy-burger-chef.html |title=Hardee's to Buy Burger Chef |newspaper=[[The New York Times]] |date=December 10, 1981 |author=<!--Staff writer(s); no by-line.-->}}</ref> Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands.<ref name="RetroIndy">{{cite news |last1=Mitchell |first1=Dawn |title=Burger Chef was 'incrediburgible': RetroIndy |url=https://www.indystar.com/story/news/history/retroindy/2017/09/05/retroindy-burger-chef-incrediburgible/609456001/ |work=The Indianapolis Star |date=September 5, 2017 |archive-url=https://web.archive.org/web/20220121061228/https://www.indystar.com/story/news/history/retroindy/2017/09/05/retroindy-burger-chef-incrediburgible/609456001/ |archive-date=January 21, 2022}}</ref> Remaining restaurants that did not convert to Hardee's or new names and branding simply closed.
In 1982, General Foods sold Burger Chef to the [[Canada|Canadian]] company [[Imasco]], which also owned [[Hardee's]], for US$44 million (equivalent to ${{Inflation|US|44|1982|r=2}}&nbsp;million in {{Inflation/year|US}}).<ref name="nyt-1981dec10">{{cite news |url=https://www.nytimes.com/1981/12/10/business/hardee-s-to-buy-burger-chef.html |title=Hardee's to Buy Burger Chef |newspaper=[[The New York Times]] |date=December 10, 1981 |author=<!--Staff writer(s); no by-line.-->}}</ref> Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands.<ref name="RetroIndy">{{cite news |last1=Mitchell |first1=Dawn |title=Burger Chef was 'incrediburgible': RetroIndy |url=https://www.indystar.com/story/news/history/retroindy/2017/09/05/retroindy-burger-chef-incrediburgible/609456001/ |work=The Indianapolis Star |date=September 5, 2017 |archive-url=https://web.archive.org/web/20220121061228/https://www.indystar.com/story/news/history/retroindy/2017/09/05/retroindy-burger-chef-incrediburgible/609456001/ |archive-date=January 21, 2022}}</ref> Remaining restaurants that did not convert to Hardee's or new names and branding simply closed.

Latest revision as of 04:56, 1 July 2025

Template:Short description Template:Use mdy dates Script error: No such module "Infobox".Template:Template otherTemplate:Main otherScript error: No such module "Check for clobbered parameters".Script error: No such module "Check for unknown parameters". Burger Chef was an American fast-food restaurant chain. It began operating in 1954 in Indianapolis, Indiana, expanded throughout the United States, and at its peak in 1973 had 1,050 locations, including some in Canada.[1] The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.

In 1982, the General Foods Corporation, owners of the Burger Chef trademark and name, divested itself of the restaurant chain, gradually selling to the owners of Hardee's.

The final restaurant to use Burger Chef's branding and signage closed in 1996.[2] Three former locations (in Cleveland, Tennessee, South Charleston, West Virginia, and Reidsville, North Carolina) continue to sell Burger Chef menu items, but no longer operate under that name.[3][4][5]

History

In 1954, Frank and Donald Thomas patented the flame broiler in their parent company General Equipment Corporation and started their restaurant in Indianapolis, Indiana. In 1957, they opened their first Burger Chef.[6]

File:Burgerchef 1966 ad.jpg
Burger Chef advertisement (1966).

Burger Chef spread across the United States, following a strategy of opening outlets in smaller towns.[6]

By 1972, its number of locations (1,200) was surpassed only by McDonald's (1,600).[7] They offered a double burger, called the Big Shef, and later the quarter-pound (113 gram) hamburger, Super Shef. Subsequently, they added the Works Bar, where customers added their own toppings to hamburgers.[8]

In 1968, General Foods Corporation purchased the chain and continued its rapid expansion. At the time of the purchase by General Foods, Burger Chef had 600 locations in 39 states.[9]

By 1969, international expansion was underway with General Foods building ten Burger Chef outlets in Australia. The expansion ended in 1975 with a US$1.3 million loss (equivalent to $Template:Inflation million in Template:Inflation/year). It was stated that Australians disliked the limited burger menu compared to varied options available from milk bars.[10] The chain had two mascots: Burger Chef, voiced by Paul Winchell, and Jeff (the chef's juvenile sidekick).[11][12]

File:Burgerchef sign albuquerque.jpg
Burger Chef sign in Albuquerque, New Mexico (1979).

In 1972, the chain introduced the Funburger, a hamburger with packaging that included puzzles and a small toy. The following year, the chain introduced the Funmeal, the first kid's meal that included a burger, french fries, a drink, a cookie, and a small toy; with expanded packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles and puzzles. When McDonald's introduced their Happy Meal in 1979, the chain sued, but ultimately lost.[13]

In 1982, General Foods sold Burger Chef to the Canadian company Imasco, which also owned Hardee's, for US$44 million (equivalent to $Template:Inflation million in Template:Inflation/year).[14] Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands.[11] Remaining restaurants that did not convert to Hardee's or new names and branding simply closed.

Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.[15][16]

Trademark suit

In January 2007, River West Brands LLC, of Chicago, Illinois, sued Hardee's Food Systems in the US Patents and Trademarks Office, claiming abandonment of the Burger Chef trademark.[17] In 2009, River West Brands dropped its petition for cancellation. Both parties agreed to pay their own attorneys' fees.[17]

Slogans

  • 1970–1971: "There's more to like at Burger Chef."[18] and "Burger Chef goes all out to please your family."[19]
  • 1971–1976: "You get more to like at Burger Chef."[20][21]
  • 1976–1980: "We really give you the works."[22] and "Open wide America, you never can forget. You get more to like at Burger Chef."
  • 1980–1996: "Nowhere else but Burger Chef."[23]

See also

References

Template:Reflist

Further reading

  • Script error: No such module "citation/CS1". Self published.

External links

Template:Sister project

Template:General Foods Template:Fast-food chains of the United States Template:Authority control

  1. ↑ Script error: No such module "citation/CS1".
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  5. ↑ Script error: No such module "citation/CS1".
  6. ↑ a b Script error: No such module "citation/CS1".
  7. ↑ Script error: No such module "citation/CS1".
  8. ↑ Script error: No such module "citation/CS1".
  9. ↑ Script error: No such module "citation/CS1".
  10. ↑ Script error: No such module "citation/CS1".
  11. ↑ a b Script error: No such module "citation/CS1".
  12. ↑ Script error: No such module "citation/CS1".
  13. ↑ Script error: No such module "citation/CS1".
  14. ↑ Script error: No such module "citation/CS1".
  15. ↑ Script error: No such module "citation/CS1".
  16. ↑ Script error: No such module "citation/CS1".
  17. ↑ a b Script error: No such module "citation/CS1".
  18. ↑ Script error: No such module "citation/CS1".
  19. ↑ Script error: No such module "citation/CS1".
  20. ↑ Script error: No such module "citation/CS1".
  21. ↑ Script error: No such module "citation/CS1".
  22. ↑ Script error: No such module "citation/CS1".
  23. ↑ Script error: No such module "citation/CS1".
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