imported>Panamitsu: add {{Use American English}} template per category 'Radio stations in the United States' and MOS:TIES

2025-02-20T23:03:16Z

add {{Use American English}} template per category 'Radio stations in the United States' and MOS:TIES

New page

{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WLCC
| above = Simulcast of [[WTBN]], [[Pinellas Park]]
| logo =
| city = [[Brandon, Florida]]
| country = US
| area = [[Tampa Bay Area]]
| frequency = {{Frequency|760|[[kHz]]}}
| branding = Faith Talk
| language = [[American English|English]]
| format = [[Christian radio]]
| affiliations = {{ubl|[[Salem Radio Network|SRN News]]|[[USA Radio Network]]}}
| owner = [[Salem Media Group]]
| licensee = Salem Communications Holding Corporation
| sister_stations = {{hlist|[[WGUL]]|[[WTBN]]}}
| airdate = {{start date and age|1988}}
| former_callsigns = {{ubl|WJCZ (1986)|WEND (1986–1993)|WBDN (1993–1999)}}
| callsign_meaning = "{{lang|es|La Classica}}"<ref name="mst-wlccmeaning">{{cite news |title=Call Letter Changes |url=https://worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1999-05.pdf#page=25 |access-date=October 13, 2022 |work=The M Street Journal |date=May 19, 1999}}</ref>
| licensing_authority = [[FCC]]
| facility_id = 71212
| class = B
| power = {{ubl|10,000 watts (day)|1,000 watts (night)}}
| coordinates = {{coord|28|1|29.00|N|82|17|2.00|W|region:US-FL_type:landmark}}
| translator = {{Radio Relay|104.3 MHz|W282CI|[[Tampa]]}}
| webcast = {{listenlive|https://letstalkfaith.com/listenlive}}
| website = {{URL|https://letstalkfaith.com/}}
}}
'''WLCC''' (760 [[AM broadcasting|AM]]) is a radio station broadcasting a [[Christian radio]] format, simulcasting [[WTBN]]. Licensed to [[Brandon, Florida]], United States, it serves the [[Tampa Bay area]]. WLCC is owned by [[Salem Media Group]].

==History==
The station began broadcasting in 1988 under owner Bruce Micek's Asti Broadcasting using the call letters WEND and was the flagship station of the Sun Radio Network. In 1993 the station was sold to [[Sonny Bloch]]'s Bloch Broadcasting and call letters changed to WBDN the station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network.<ref>[http://radioyears.com/other/details.cfm?lid=13&id=1383&bd=-4%23768%231360%231%23n Sonny Bloch radioyears.com]</ref> In 1996 Spanish broadcaster [[Alfredo Alonso]]'s Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including [[Regional Mexican]] and [[Spanish oldies]].

Mega Communications donated WLCC to the Washington, DC–based Minority Media & Telecom Council (MMTC) in December 2008.

[[Image:WLCC RadioLuz104.3-760 logo.png|thumb|150px|Logo as "Radio Luz"]]
On May 31, 2012, the MMTC sold WLCC to [[Salem Communications]] for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the ''Radio Luz'' branding.<ref>[http://radioinsight.com/blog/headlines/58410/wlcc-tampa-sold-to-salem/ Radio Insight: "WLCC Tampa Sold to Salem", May 31, 2012.]</ref> The transaction was consummated on August 31, 2012.

The station broadcasts with 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect [[West Palm Beach]]'s [[WEFL]], and directional towards the southwest at night, to protect Detroit's [[WJR]].

On July 25, 2019, [[Salem Media Group]] agreed to sell WLCC, [[WWMI]] as well as [[WQOS (AM)|WKAT]] and [[WZAB]] in the Miami market to [[Immaculate Heart Media, Inc.]] for more than $8.2 million.<ref>{{cite web|title=Application for Consent to Assignment of Broadcast Station Construction Permit or License|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1807564&Service=AM&Form_id=314&Facility_id=74165|work=CDBS Public Access|publisher=[[Federal Communications Commission]]}}</ref><ref>Venta, Lance. "[https://radioinsight.com/headlines/179250/immaculate-heart-media-acquires-four-in-miami-tampa-from-salem/ Immaculate Heart Media Acquires Four In Miami & Tampa From Salem]", ''Radio Insight''. July 29, 2019. Retrieved November 23, 2019.</ref> Salem Media Group repurchased WLCC and translator W282CI from Relevant Radio for $600,000 effective February 15, 2022;<ref name="ri-salebacktosalem">{{cite news |last1=Venta |first1=Lance |title=Station Sales Week Of 12/10 |url=https://radioinsight.com/headlines/216761/station-sales-week-of-12-10/ |access-date=October 13, 2022 |work=RadioInsight |date=December 10, 2021}}</ref> Relevant Radio continues to own WWMI.<ref name="ir-salebacktosalem">{{cite news |title=Deal Digest: Salem's Latest Deal Adds To Its Tampa Market. |url=https://www.insideradio.com/free/deal-digest-salem-s-latest-deal-adds-to-its-tampa-market/article_5f47c5b2-58bd-11ec-9959-e7b9018b076c.html |access-date=October 13, 2022 |work=Inside Radio |date=December 9, 2021 |language=en}}</ref>

==References==
{{reflist}}

==External links==
{{AM station data|71212|WLCC}}

{{Tampa Bay Radio}}
{{Salem Media Group}}

[[Category:1988 establishments in Florida]]
[[Category:Christian radio stations in Florida|LCC]]
[[Category:Radio stations established in 1988]]
[[Category:Radio stations in the Tampa Bay area|LCC]]
[[Category:Salem Media Group radio stations]]

{{Florida-radio-station-stub}}

WLCC - Revision history

imported>Panamitsu: add {{Use American English}} template per category 'Radio stations in the United States' and MOS:TIES