http://debianws.lexgopc.com/wiki143/index.php?action=history&feed=atom&title=Operative_MediaOperative Media - Revision history2026-05-12T20:37:33ZRevision history for this page on the wikiMediaWiki 1.43.1http://debianws.lexgopc.com/wiki143/index.php?title=Operative_Media&diff=6613675&oldid=prev87.70.170.216 at 09:07, 18 July 20242024-07-18T09:07:56Z<p></p>
<p><b>New page</b></p><div>{{short description|American advertising company}}<br />
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{{Infobox company<br />
| name = Operative Media, Inc.<br />
| logo = <br />
| type = Corporation<br />
| foundation = 2000<br />
| location = [[New York City, United States]]<br />
| key_people = Michael Grossi (CEO)<br><br />
Ben Tatta (CCO)<br />
| industry = Digital advertising<br />
| products = AOS<br> STAQ<br>ONAIR <br>Operative.One <br> Operative Managed Services <br> Operative Professional Services<br />
| num_employees = 1,300<ref>{{Cite web|url=https://www.operative.com/company/|title = Company}}</ref><br />
| homepage = [http://www.operative.com/ www.operative.com]<br />
}}<br />
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'''Operative''' is an American [[advertising company]], founded and with headquarters in [[New York City]] in 2000 and offices in Denver, Atlanta, London, India, Brazil, Israel, Romania, Australia and the Netherlands. It provides media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Michael Grossi, who replaced Lorne Brown in 2022.<ref>{{cite web|url=https://www.yahoo.com/now/operative-deepens-executive-bench-appointment-130000614.html|title=Operative Deepens Executive Bench|work=Yahoo|date=13 December 2022|archive-url= |archive-date= }}</ref><br />
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The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and [[business process]] consulting, and the Operative Dashboard- an [[Active Server Pages|ASP]]-based [[web application]] that aims to allow media publishers to automate [[contract management]], [[product packaging]] and pricing, [[Field inventory management|inventory management]], campaign reporting and [[revenue recognition]].<br />
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In 2017, Operative Media was acquired by the Israel-based software company SintecMedia for just under $200 million. SintecMedia has been able to acquire Operative Media with funding from the private equity firm [[Francisco Partners]]<ref>{{Cite web|url=https://www.wsj.com/articles/israeli-software-firm-sintecmedia-acquires-operative-media-for-nearly-200-million-1480428002|title=Israeli Software Firm SintecMedia Acquires Operative Media For Nearly $200 Million|last=Shields|first=Mike|date=2016-11-29|website=The Wall Street Journal|language=en-US|archive-url=|archive-date=|access-date=2019-10-30}}</ref><br />
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== Awards ==<br />
In December 2007, then Operative CEO Mike Leo was named in the ''[[Silicon Alley]]'' 100, at number 85.<ref>[http://www.alleyinsider.com/sa100/michael-leo.html] {{webarchive|url=https://web.archive.org/web/20080307135807/http://www.alleyinsider.com/sa100/michael-leo.html|date=March 7, 2008}}</ref> he was also included in the Madison Avenue IT list for January 2008.<ref>[http://alwayson.goingon.com/permalink/post/23306] {{webarchive|url=https://web.archive.org/web/20080424015009/http://alwayson.goingon.com/permalink/post/23306|date=April 24, 2008}}</ref><br />
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[[Inc. 5000|''Inc.'' magazine]] listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55 in its list of the Top Companies in [[New York City]], [[Northern New Jersey]], and [[Pennsylvania]].<br />
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==References==<br />
{{reflist}}<br />
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== External links ==<br />
* {{official website|http://www.operative.com}}<br />
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[[Category:Digital marketing companies of the United States]]<br />
[[Category:Online advertising services and affiliate networks]]<br />
[[Category:Companies based in New York City]]</div>87.70.170.216