imported>Swedish Win: O!2 TV

2025-03-10T01:10:28Z

O!2 TV

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{{Infobox television channel
| name = O2TV
| logo = O2tvlogo.png
| logo_size = 185px
| logo_alt =
| image =
| launch_date =
| closed_date =
| picture_format = [[16:9]] ([[576i]], [[SDTV]])
| network =
| owner =
| country = [[Russia]]
| language = [[Russian language|Russian]]
| area = [[Russia]], [[Commonwealth of Independent States|CIS]]
| headquarters =
| former_names =
| replaced =
| replaced_by =
| sister_channels =
| timeshift_service =
| website = {{URL|o2tv.ru}}
}}

'''O2TV''' (stylized as '''O!2''') is a Russian independent [[Television channel|TV channel]], the target [[audience]] of which are young people between 16 and 35, who, as the 2006 presentation reads, would constitute an influential portion of the [[:wikt:electorate|electorate]] in the Russian [[legislative]] and presidential elections.<ref name="atlas">[http://www.mediaatlas.ru/items/?cat=interview&id=2744 Presentation of a new broadcast format of the First Youths TV-Channel O2TV], October 12, 2006, by MediaAtlas.Ru (in Russian)</ref>

The O2TV [[audience]] exceeds 17 million people and adds another million every month. The channel is broadcast in over 300 Russian cities, as well as in cities of the Commonwealth of Independent States [[Commonwealth of Independent States|(CIS]]).<ref name="present">[http://www.o2tv.ru/present/ Presentation of the channel at O2TV website] {{Webarchive|url=https://web.archive.org/web/20080224162500/http://www.o2tv.ru/present |date=2008-02-24 }} (in Russian)</ref>

==History==
In 2006 the channel, which had already existed for 2 years by broadcasting music, was transformed into and rebranded as socially political. At that time, it had a 'reach' of only 17 million people, including 1.3 million Moscowites. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it."<ref name="atlas"/>

The title 'O2TV' was derived from the chemical designation for an [[oxygen]] molecule, O2. A popular brand on the channel — "oxygenic television", worked on the similarity of the Russian slang taboo adjective which means "perfect, great".<ref>[http://lleo.aha.ru/dnevnik/2006/10/17.html Blog entry of a Russian science fiction writer Leonid Kaganov], October 17, 2006 (in Russian)</ref>

No new content is being produced by the channel since June 2022. Most programming performed uses filler musical blocks as well as archives of old programmes.<ref>{{Citation |title=О2ТВ |date=2025-03-03 |work=Википедия |url=https://ru.wikipedia.org/wiki/%D0%9E2%D0%A2%D0%92 |access-date=2025-03-10 |language=ru}}</ref> In 28 June 2024, as a result of the decision to liquidate the open joint-stock company Mediaholding, of which O2TV is a subsidiary, the founding company OOO Gamma, the production company OOO Sophit, and the advertising agency OOO Republic Media merged into OOO OMT, the new legal entity responsible for the channel. The channel is currently at risk of shutting down.<ref>{{Cite web |title=Wall posts |url=https://vk.com/amtnews?w=wall-110058424_3542 |url-status=dead |archive-url=http://web.archive.org/web/20241222165230/https://vk.com/amtnews?w=wall-110058424_3542 |archive-date=2024-12-22 |access-date=2025-03-10 |website=VK |language=en}}</ref>{{Citation needed|date=March 2025|reason=Replace dead VK and circular Wikipedia Russia citations with more reliable sources}}

==Positioning==
O2TV is positioned as "one of the first TV projects which aren't devoted to housewives". Instead, it's "television for youth, those who are little interested in the traditional TV stuff, those who live a full life". The major principle of the channel is live communication with the viewers. O2TV doesn't buy any content, but produces its own.<ref name="present"/>

According to Vasily Lavrov, "O2TV is antitelevision in the sense, what's the today TV in our country. We are against bubblegum music, platitude, [[Beavis and Butt-Head|beavisbuttheads]], [[Yevgeny Petrosyan|petrosyans]], [[Verka Serduchka|serdyuchkas]] and the total seamy side of traditional TV. Our task is to form a sound world-view of young people, but not to copy the consciousness of a dumb western inhabitant. In our country clever, talented people live who should recognize themselves on the TV screen."<ref>[http://www.mediaatlas.ru/items/?id=3992&cat=companynews News of O2TV], February 2007 (in Russian)</ref>

==References==
{{Reflist|2}}

==External links==
{{portal|Television|Companies|Russia}}
*[http://www.o2tv.ru/ O2TV web-site] (in Russian)
*[https://web.archive.org/web/20140208042747/http://o2tv.ru/?page_id=141 O2TV online broadcast]

{{Television in Russia}}
{{authority control}}

{{DEFAULTSORT:O2tv}}
[[Category:Television companies of Russia]]
[[Category:Russian-language television stations in Russia]]
[[Category:Companies based in Moscow]]
[[Category:Television channels and stations established in 2006]]
[[Category:2006 establishments in Russia]]

{{russia-tv-stub}}

O2TV - Revision history

imported>Swedish Win: O!2 TV