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{{Short description|Concept and movement}}
{{hatnote|This article is about the sociological concept of neotribalism and not the reemergence of ethnic identities that followed the end of the [[Cold War]].}}
{{distinguish|New tribalism|New Tribal Revolution}}
{{postmodernism}}
'''Neotribalism''', also known as '''modern tribalism''' or '''new tribalism''', is a sociological concept which postulates that [[Human evolution|human beings have evolved]] to live in [[Tribalism|tribal society]], as opposed to [[mass society]], and thus will naturally form [[social network]]s constituting new [[tribe]]s.

== Sociological theory ==
French sociologist [[Michel Maffesoli]] was perhaps the first to use the term ''neotribalism'' in a scholarly context in his 1988 book ''[[The Time of the Tribes]]''. Maffesoli predicted that as the culture and institutions of [[modernism]] declined, societies would embrace [[nostalgia]] and look to the organizational principles of the distant past for guidance, and that therefore the [[post-modern]] era would be the era of neotribalism.<ref>{{cite book|last=Maffesoli|first=Michel|title=The Time of the Tribes: The Decline of Individualism in Mass Society|publisher=Sage|year=1996|location=London}}</ref>

Work by researchers such as American political scientist [[Robert D. Putnam]] and a 2006 study by McPherson, Smith-Lovin and Brasiers published in the ''[[American Sociological Review]]'' seem to support at least the more moderate neotribalist arguments.<ref>{{cite journal|last1=McPherson|first1=M.|last2=Smith-Lovin|first2=L.|last3=Brashears|first3=M. E.|year=2006|title=Social Isolation in America: Changes in Core Discussion Networks over Two Decades|journal=[[American Sociological Review]]|volume=71|issue=3|pages=353–75|doi=10.1177/000312240607100301|s2cid=8164074}}</ref>

The notion of neotribalism is used in the field of consumer research under the label [[consumer tribe]]s.<ref>{{Cite journal|url=https://doi.org/10.1108/EJM-08-2018-0565|title=Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes|first1=Carlos A.|last1=Diaz Ruiz|first2=Lisa|last2=Penaloza|first3=Jonas|last3=Holmqvist|date=January 1, 2020|journal=European Journal of Marketing|volume=54|issue=5|pages=999–1024|via=Emerald Insight|doi=10.1108/EJM-08-2018-0565|s2cid=216399732 |url-access=subscription}}</ref>

== See also ==
* [[Anarcho-primitivism]]
* [[Communalism (Bookchin)|Communalism]]
* [[Evolutionary psychology]]
* [[Kinism]]
* [[National-anarchism]]

== References ==
{{reflist}}

[[Category:Social theories]]
[[Category:Subcultures]]
[[Category:Syncretic political movements]]

Neotribalism - Revision history

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